Marketing as Exchange

Társadalmi marketing – és a szociokulturális antropológia mint gyakorlati érték

Mitev, A. Z., & Kántor, B. (2018) · Replika · doi:10.32564/106-107.12 · Cited by 4

A Logic for Social Entrepreneur

Hidaka, Y., & Mizukoshi, K. (2014) · International Journal of Marketing & Distribution · doi:10.5844/jsmd.16.3_69 · Cited by 2

Relationships in Technological Processes

Cua, F. C., Reames, S., & Chai, J. C. Y. (2013) · International Journal of Information Systems and Social Change · doi:10.4018/jissc.2013040102 · Cited by 2

An Assessment of School System and Mass Media Sources of Information on the Relationships of Generalized Exchange Perceptions to Voter Support for Public Education

Marshall, K. P., Piper, W. S., & Micich, L. A. (2002) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v10n01_03 · Cited by 2

An Investigation of Pricing Data for Evidence of Institutional-Level Relationship Marketing Behaviors

Doyle, J. (2010) · Journal of Relationship Marketing · doi:10.1080/15332667.2010.522488 · Cited by 2

Network Theory’s Contribution to the Development of Marketing Research

Perry, C., & Pyatt, R. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-17311-5_31 · Cited by 2

Social Network Marketing

Doligalski, T. (2013) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/978-1-4666-4864-7.ch007 · Cited by 2

Services and relationship marketing

Dann, S., & Dann, S. J. (2011) · doi:10.1007/978-0-230-36473-8_8 · Cited by 2

What Is Strategic Marketing in an Innovation Society?

Liebl, F. (2017) · Springer eBooks · doi:10.1007/978-3-658-19269-3_8 · Cited by 2

Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption

Canio, F. D., Pellegrini, D., & Martinelli, E. M. (2018) · MERCATI & COMPETITIVITÀ · doi:10.3280/mc2018-001003 · Cited by 2

Individual Incentive Based Reward Policy for an Ad Exchange to Mitigate the Threat of Ad Blocking

Kumar, R. (2018) · International Journal of Information Systems and Social Change · doi:10.4018/ijissc.2018070102 · Cited by 1

Kundenbindung durch Kundenintegration

Büttgen, M. (2010) · Gabler eBooks · doi:10.1007/978-3-8349-6339-0_6 · Cited by 2

Pharmacovigilance in emerging economies: modeling interaction among barriers

Loomba, A. P. S. (2022) · Journal of Advances in Management Research · doi:10.1108/jamr-02-2022-0036 · Cited by 2

A metáfora da soberania do consumidor e suas implicações para o conceito de marketing

Motta, P. C. (1987) · Revista de Administração de Empresas · doi:10.1590/s0034-75901987000400002 · Cited by 2

Strategisches Marketing in der Innovationsgesellschaft

Liebl, F. (2016) · Springer eBooks · doi:10.1007/978-3-658-10874-8_8 · Cited by 2

The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network SitesPreprint

Anandya, D. (2010) · SSRN Electronic Journal · doi:10.2139/ssrn.1680754 · Cited by 2

Nonprofit Marketing: Theory TriangulationPreprint

Novatorov, E. V. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2515224 · Cited by 2

Trick or Treat? An Examination of Marketing Relationships in a Non-Deceptive Counterfeit MarketPreprint

Xiao, S. H. (2007) · SSRN Electronic Journal · doi:10.2139/ssrn.985886 · Cited by 2

The Effect of Involvement on Fundraising: A Charity Field ExperimentPreprint

Haruvy, E. E., & Leszczyc, P. T. L. P. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2747696 · Cited by 2

Tracing the Emergence of Broadening Marketing Proposition: A Thorny PathPreprint

Novatorov, E. V. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2839721 · Cited by 2

Social Interaction Data: Procedural and Analytic Strategies

Moore, D. L. (1986) · Springer eBooks · doi:10.1007/978-1-4613-8609-4_6 · Cited by 2

The phenomenon of participating: From apart to win, to playing a part

Varey, R., Sörhammar, D., & Kadirov, D. (2020) · doi:10.26686/wgtn.12786665 · Cited by 2

Influence of Franchisors' Supporting Strategy on Franchisee Attitude and Performance: Moderating Effect of Competitive Intensity

이호택, 정연승, & 김문섭 (2015) · Journal of Distribution Science · doi:10.15722/jds.13.4.201504.65 · Cited by 1

Toward a Professional Concept for Marketing

Mueller‐Heumann, G. (1985) · Marketing Intelligence & Planning · doi:10.1108/eb045720 · Cited by 1

Empirical Study on the Influence of Commercial Friendship on Relationship Quality and Customer Loyalty

Wang, T., & Rui, G. (2006) · doi:10.1109/icmse.2006.314002 · Cited by 1

An Empirical Test of the Generic Concept of Marketing: The Use of Marketing Positions in the Australian Public Sector

Graham, P. J. (1993) · Asia Pacific International Journal of Marketing · doi:10.1108/eb010247 · Cited by 1

Marketing Strategies for Financial Education Programs

Bell, M. M., McGarraugh, J., & De’Armond, D. (2012) · Springer eBooks · doi:10.1007/978-1-4614-3505-1_7 · Cited by 1

E-Novation Deployment

Dann, S. (2011) · Advances in e-business research series · doi:10.4018/978-1-60566-394-4.ch011 · Cited by 1

Le développement des interactions sociales et leurs impacts sur les réactions affectives dans une expérience de service

Zgolli, S., & Zaiem, I. (2017) · La Revue Gestion et Organisation · doi:10.1016/j.rgo.2017.01.002

The Market Process

Plinke, W., & Wilkinson, I. (2015) · Springer texts in business and economics · doi:10.1007/978-3-319-12463-6_1 · Cited by 1

Positionnement et 4 P : une partition plus que parfaite

Dussart, C., & Cloutier, M. (1992) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/076737019200700206 · Cited by 1

Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach

Novatorov, E. V. (2017) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-017-0191-1 · Cited by 1

Managing Client Contacts of Small KIBS Companies

Eriksson, P., Henttonen, E., & Meriläinen, S. C. (2011) · International Journal of Innovation in the Digital Economy · doi:10.4018/jide.2011070101 · Cited by 1

Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and Financiers

Paranque, B., & Covà, B. (2016) · Emerald Group Publishing Limited eBooks · doi:10.1108/s2043-905920160000010030 · Cited by 1

Factors Affecting Investment and Approaches to Increase the Value of Community Products Business in Buriram Province after the Situation of COVID 19, Thailand

Panoram, P. (2023) · International Journal of Membrane Science and Technology · doi:10.15379/ijmst.v10i3.1550 · Cited by 1

Marketing als Meta-Konzept für das Management von Schulen?!

Reinbacher, P. (2014) · Zeitschrift für Bildungsforschung · doi:10.1007/s35834-014-0087-7 · Cited by 1

Transaktionsbezogenes Marketing für Gründungsunternehmen

Jacob, F., & Oguachuba, J. S. (2008) · Gabler eBooks · doi:10.1007/978-3-8349-9603-9_25 · Cited by 1

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary ValuePreprint

Kushwaha, T., & Shankar, V. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.2056379 · Cited by 1

No Strings Attached: When Giving It Away versus Making Them Pay Reduces Consumer Information DisclosurePreprint

White, T. B., Novak, T. P., & Hoffman, D. L. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.1990608 · Cited by 1

Modified Concept of Non-Profit MarketingPreprint

Novatorov, E. V. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.2133218 · Cited by 1

Marketing Social Innovations Concept: An Appeal for Methodological PluralismPreprint

Novatorov, E. V. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2727720 · Cited by 1

The development and assessment of mass media campaigns: The work of the Advertising Research Unit: Part III—Some important issues

Leathar, D. S. (1987) · Journal of the Institute of Health Education · doi:10.1080/03073289.1987.10805642 · Cited by 1

Studies on industrial marketing change processes A theoretical review and suggestive framework

Andersson, P. M. (2004) · Advances in business marketing & purchasing/Advances in business marketing and purchasing · doi:10.1016/s1069-0964(00)09003-7 · Cited by 1

Marketing AIDS prevention

Basil, M. D. (2007) · Routledge eBooks · doi:10.4324/9780203936023.ch21 · Cited by 1

The Quality Train Is Leaving and Marketers Are Nodding off in the Club Car

Locander, W. B., & Goebel, D. J. (1996) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.1996.11501728 · Cited by 1

Uncovering the Effect of Selected Moderators on the Disconfirmation-Satisfaction Relationship: A Meta-Analytic ApproachPreprint

Mishra, D. P., & Min, J. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2259769 · Cited by 1

Reciprocity vs. commitment in bank marketing strategiesPreprint

Silva, S. D., Matsushita, R. Y., Santo, B. E., et al. (2022) · doi:10.31235/osf.io/zj8h7 · Cited by 1

Abstracts and Commentaries

Curran, J., Carter, S., Hill, J., et al. (1997) · International Small Business Journal Researching Entrepreneurship · doi:10.1177/0266242697161006 · Cited by 1

V

Bruhn, M., & Homburg, C. (2001) · Gabler Verlag eBooks · doi:10.1007/978-3-322-94422-1_22 · Cited by 1

Theoretische Grundlagen und Ableitung des Supply Management-Konzepts

Kuhl, M. (1999) · Deutscher Universitätsverlag eBooks · doi:10.1007/978-3-663-09135-6_5

A Critical Appraisal of the Conceptualization of Public Park and Recreation MarketingPreprint

Novatorov, E. V. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.2133237

Postulados del Marketing

Morales, D. P. (2015) · Revista científica profundidad construyendo futuro · doi:10.22463/24221783.2228

The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies

Kono, K. (2014) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-11845-1_2

The evolution of consumer cooperatives in Colombia within a framework of internationalization

Álvarez Rodríguez, J. F. (2014) · Repositorio Universidad Francisco de Paula Santander · doi:10.22463/24221783.2226

Warum Kunden in Online-Communities innovieren: Ergebnisse einer Motivanalyse

Janzik, L., Herstatt, C., & Raasch, C. (2011) · Journal of Business Economics · doi:10.1007/s11573-011-0490-7 · Cited by 1

Exchange and Exchange Relationships

Algesheimer, R., Herrmann, A. P., & Dimpfel, M. (2004) · Springer eBooks · doi:10.1007/978-3-642-17032-4_8

Fair play: il concetto di equità nella prospettiva dello scambio di mercato

Cappiello, G. (2013) · ECONOMIA E DIRITTO DEL TERZIARIO · doi:10.3280/ed2012-003002

Interplay between industrial print advertising and culture

Holmquist, C., & Carlsöö, A. J. (1985) · Scandinavian Journal of Management Studies · doi:10.1016/0281-7527(85)90007-6

Employee Performance Improvement by Internal Customer Orientation

Yu, Q. (2010) · International Conference on Management and Service Science (MASS) · doi:10.1109/icmss.2010.5577618

A Systematic Approach to the Buyer-Seller Relationships

Hougaard, S., & Bjerre, M. (2009) · Springer eBooks · doi:10.1007/978-3-642-03243-1_2

Managing Client Contacts of Small KIBS Companies

Eriksson, P., Henttonen, E., & Meriläinen, S. C. (2013) · IGI Global eBooks · doi:10.4018/978-1-4666-2934-9.ch006

The Role of the Physician and the Present and Emerging Health Care Channel

Westbrook, K. W. (1998) · Journal of Hospital Marketing · doi:10.1300/j043v12n01_01

Marketing to the Heart: A Practical Approach to Dealing with Health Care Quackery

Razzouk, N. Y., & Seitz, V. (2003) · Clinical Research and Regulatory Affairs · doi:10.1081/crp-120026128

Dimensions of Consumer Exchange

McConocha, D. M., & Lesser, J. A. (1990) · The Journal of General Psychology · doi:10.1080/00221309.1990.9921130

How is a Service Based on Service-dominant Design Superior to Goods-dominant Design?

Edvardsson, B., Ng, G., Min, C. Z., et al. (2011) · doi:10.1109/ijcss.2011.63

Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour

Bigné, E., Aldás, J., & Hyder, A. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-18696-2_10

Nonprofit Marketing: Negative Case AnalysisPreprint

Novatorov, E. V. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2508838

Nonprofit Marketing: Investigative Research InquiryPreprint

Novatorov, E. V. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2503859

Understanding Privacy-Control Arrangements Based on a Theory of Interactive Computation in B2C Service Models

Morizio, P. (2016) · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · doi:10.1109/hicss.2016.660

The Effect of Crisis and Consumer Loss Type on Consumer Brand Relationship and Brand Attitude: With a Focus on Recovery Action Type and Brand Personality

이희정, & Kang, M. S. (2013) · Journal of Consumption Culture · doi:10.17053/jcc.2013.16.3.007

A Review of divergent perspectives on the customer relationship management in Distribution Channel

권영식, & Sil, M. J. (2012) · Journal of Distribution and Management Research · doi:10.17961/jdmr.15.1.201203.87

Improving Client Satisfaction and Clinic Revenues Through Systems Simulation

Thompson, R. C., & Scammon, D. L. (1995) · Journal of Ambulatory Care Marketing · doi:10.1300/j273v05n02_02

Influence of Customer's Emotional Responses to Service Recovery in the Context of Service Failure

조선배 (2009) · Journal of Korea Service Management Society · doi:10.15706/jksms.2009.10.1.002

Exploring the Linkage between Peripheral Vision and the Choice of Marketing Strategy

Heriyati, P. (2014) · International Journal of Trade Economics and Finance · doi:10.7763/ijtef.2014.v5.358

13.5 Developments in Marketing Research : New Directions in Marketing Research

Jensen, T. D., Olson, J., & Landry, M. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-17311-5_28

Chain Generalized Exchange as a Central Concept of Nonprofit MarketingPreprint

Novatorov, E. V. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2776503

The Functionist Approach to Marketing: A Foundation for Defining Marketing Exchanges

Tamilia, R. D., & Benedetto, C. A. D. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-17046-6_58

Marketing When Payment is Voluntary: Rhe Case of "Shareware"

Baker, T. L., & Hofacker, C. F. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-17055-8_61

Marketing Medical Residencies in Family Medicine

Czinkota, M. R., & Johnson, W. J. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-16946-0_39

Negotiator Personality and Concession Perceptions in Shipper - Motor Carrier Negotiations

Jutila, S. T., Coss, D. J., & Rinehart, L. M. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-17055-8_89

Industrial purchasing behaviour and cultural diversity: a model test

Otero, M. (2007) · Elsevier eBooks · doi:10.1016/b978-1-84334-311-0.50010-7

Capturing Market Mavens among Advergamers

Okazaki, S., Romero, J., & Campo, S. (2011) · IGI Global eBooks · doi:10.4018/978-1-61350-513-7.ch017

Key Account Management in Business-to-Business Relationship: Identifying Top K Persuaders Using Singular Value Decomposition

Ahmmed, K., & Noor, N. A. M. (2016) · Journal of Distribution Science · doi:10.15722/jds.14.9.201609.15

The Marketing Mix and Relationship Marketing

Groucutt, J. (2005) · doi:10.1007/978-0-230-21227-5_8

Definition and Evolution of the Variables in the Model in Marketing Studies and Research

Giudice, M. D., & Peruta, M. R. D. (2016) · Springer eBooks · doi:10.1007/978-3-319-41884-1_2

Marketing Processes and Consumer Need Fulfillment: Retrospective Views and Future Prospects

Oumlil, A. B., & Williams, A. J. (1994) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.1994.11501673

Co-Creation Emerging in Markets and with Consumers

Aquilani, B., Nosi, C., & Abbate, T. (2017) · Advances in hospitality, tourism and the services industry (AHTSI) book series · doi:10.4018/978-1-5225-2084-9.ch003

The phenomenon of participating: From apart to win, to playing a part

Varey, R., Sörhammar, D., & Kadirov, D. (2020) · doi:10.26686/wgtn.12786665.v1

Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions

Dean, T., Griffith, D. A., & Calantone, R. J. (2018) · Marketing Letters · doi:10.1007/s11002-018-9450-0

The impact and direction of Service-Dominant Logic Research

Shoji, M. (2018) · International Journal of Marketing & Distribution · doi:10.5844/jsmd.21.1_51

The Non‐economic Values of Innovation

Maréchal, É. L. (2018) · doi:10.1002/9781119557883.ch2

Critical Issues of Methodological Pluralism in Marketing Science: The Case of Development Non-Profit Marketing ConceptPreprint

Edouard, V. N. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2279799

Redistribution Based Concept of Marketing for Public OrganizationsPreprint

Edouard, V. N. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2333063

Triadic Explanation of Public and Nonprofit Marketing ConceptPreprint

Novatorov, E. V. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.2957421

Neo-Retail:

近藤, 公., Nakami, S., & Shirotori, K. (2021) · Quarterly Journal of Marketing · doi:10.7222/marketing.2021.029

1 • Le marketing dans l’économie

Lambin, J.-J., & de Moerloose, C. (2021) · Dunod eBooks · doi:10.3917/dunod.lambi.2021.01.0007

People as Products: An Exploratory Study in a Marketing Exchange Context of Singapore

Wee, C., Tan, J. S., & Foo, M. (2014) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-13254-9_43

Kundenintegration 2.0 – Welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?

Sichtmann, C., Möller, S., Hogreve, J., et al. (2011) · Journal of Business Economics · doi:10.1007/s11573-011-0487-2

References

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Halal Food Logistics: The Challenges among Food & Beverages Small and Medium Sizes Manufacturers

Mahidin, N., & Saifudin, A. M. (2017) · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · Cited by 15

Determinant factors towards the adoption of halal logistics services among Malaysian halal Small Medium Enterprises (SMES)

Husny, Z. J., Hussein, M., & Tan, M. (2016) · Research Journal of Applied Sciences · Cited by 1

Development of Industrial Catering and Its Influence on Changing Climate Conditions

Николаевна, Г. С., Berezyuk, V., Павловна, С. В., et al. (2021) · Journal of Environmental Management and Tourism · doi:10.14505//jemt.v12.5(53).04

Impact of halal supplier service quality and staff readiness to adopt halal technology on halal logistics performance: a study of Indonesian halal meat supply chain

Masudin, I., Jie, F., & Widayat, N. A. (2020) · International Journal of Agile Systems and Management · doi:10.1504/ijasm.2020.109258 · Cited by 26

Impact of halal supplier service quality and staff readiness to adopt halal technology on halal logistics performance: a study of Indonesian halal meat supply chain

Widayat, W., Masudin, I., & Jie, F. (2020) · International Journal of Agile Systems and Management · doi:10.1504/ijasm.2020.10031513 · Cited by 6