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Cited by 1,390

The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.

Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation1

Venkatesh, Viswanath·1999·MIS Quarterly

Abstract

A key issue facing information systems researchers and practitioners has been the difficulty in creating favorable user reactions to new technologies. Insufficient or ineffective training has been identified as one of the key factors underlying this disappointing reality. Among the various enhancements to training being examined in research, the role of intrinsic motivation as a lever to create favorable user perceptions has not been sufficiently exploited. In this research, two studies were conducted to compare a traditional training method with a training method that included a component aimed at enhancing intrinsic motivation. The results strongly favored the use of an intrinsic motivator during training. Key implications for theory and practice are discussed.

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Metadata

Authors
Venkatesh, V.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
1999-06-01
Volume
23
Issue
2
Pages
239-260
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
OpenAlex
W1480415088
Cited by
1,390
References
15
FWCI
71.23
Type
journal article
Language
en
Open access
closed

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