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Cited by 435Social and Intergroup PsychologyCognitive and psychological constructs researchConsumer Behavior in Brand Consumption and Identification

The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Holbrook, Morris B.·1978·Journal of Marketing Research
DOI 10.2307/3150624
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Abstract

The author argues that marketing research has focused too narrowly on the static structure of attitude at the expense of its informational determinants. An experimental study investigates the effects of one fundamental dimension of advertising content on the components of attitude structure. Specifically, the results suggest that the factualness/evaluativeness of a persuasive message exerts a positive effect on those beliefs considered most important; that these beliefs in turn determine affect; and that these effects of communication on attitude components are mediated by a set of intervening cognitive reactions, such as perceived message credibility. These findings suggest implications for marketing decisions, public policy, and the future course of attitude research in marketing.

Overview

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Registry

Crossref · 10.2307/3150624

Cites

30 of 30 references verified0 citation errors · 0 not checkable

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Verification

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Citations

Cites

Cited by

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Metadata

Authors
Holbrook, M. B.
Affiliations
Columbia University (US)
Corresponding author
Holbrook, Morris B.
ORCID
Holbrook, Morris B.
Venue
Journal of Marketing Research
Publisher
JSTOR
Published
1978-11
Volume
15
Issue
4
Pages
545
ISSN
0022-2437 (ISSN-L)
DOI
10.2307/3150624
OpenAlex
W2324056046
Cited by
435
References
30
Citations by year
2026: 2 · 2025: 8 · 2024: 15 · 2023: 14 · 2022: 10 · 2021: 20 · 2020: 18 · 2019: 9 · 2018: 17 · 2017: 27 · 2016: 15 · 2015: 18 · 2014: 20 · 2013: 23 · 2012: 20
FWCI
11.43
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Psychology › Social Psychology › Cognitive and psychological constructs research
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
attitude structure, attitude change

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.