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Cited by 1,472Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Mitchell, Andrew A., Olson, Jerry C.·1981·Journal of Marketing Research
DOI 10.2307/3150973
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Abstract

Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

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Crossref · 10.2307/3150973

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Metadata

Authors
Mitchell, A. A., & Olson, J. C.
Affiliations
  • Carnegie Mellon University (US)
  • Pennsylvania State University (US)
Venue
Journal of Marketing Research
Publisher
JSTOR
Published
1981-08
Volume
18
Issue
3
Pages
318
ISSN
0022-2437 (ISSN-L)
DOI
10.2307/3150973
OpenAlex
W2328832051
Cited by
1,472
References
30
Citations by year
2026: 6 · 2025: 10 · 2024: 13 · 2023: 11 · 2022: 12 · 2021: 57 · 2020: 56 · 2019: 71 · 2018: 89 · 2017: 93 · 2016: 79 · 2015: 85 · 2014: 92 · 2013: 73 · 2012: 68
FWCI
57.07
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
advertising effects, brand attitude, attitude formation, attitude change, mediation, consumer beliefs

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