The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Checking the Success of Manipulations in Marketing Experiments
Abstract
The authors discuss several issues in the timing, construction, and analysis of manipulation and confounding checks in marketing experiments. A review of 34 experiments involving latent independent variables reported in the Journal of Marketing Research over the past decade suggests that most researchers are familiar with the concept of manipulation checks but few systematically evaluate potential sources of confounding in experimental manipulations. Three alternative approaches for assessing the construct validity of experimental manipulations also are discussed.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Construct validity in psychological tests.
Cronbach, L. J., & Meehl, P. E. (1955) · Psychological Bulletin · doi:10.1037/h0040957 · Cited by 11,195
An Investigation into the Determinants of Customer Satisfaction
Churchill, G. A., & Surprenant, C. (1982) · Journal of Marketing Research · doi:10.2307/3151722 · Cited by 2,914
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Cited by
Validation Guidelines for IS Positivist Research
Straub, D., & Gefen, D. (2004) · Communications of the Association for Information Systems · doi:10.17705/1cais.01324 · Cited by 2,797
The impact of online reviews on hotel booking intentions and perception of trust
Sparks, B. A., & Browning, V. (2011) · Tourism Management · doi:10.1016/j.tourman.2010.12.011 · Cited by 1,688
The influence of online product recommendations on consumers' online choices
Senecal, S., & Nantel, J. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.001 · Cited by 1,585
The effects of distributive, procedural, and interactional justice on postcomplaint behavior
Blodgett, J. G., Hill, D. J., & Tax, S. S. (1997) · Journal of Retailing · doi:10.1016/s0022-4359(97)90003-8 · Cited by 1,394
An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery
McCollough, M. A., Berry, L. L., & Yadav, M. S. (2000) · Journal of Service Research · doi:10.1177/109467050032002 · Cited by 1,029
Metadata
- Authors
- Perdue, B. C., & Summers, J. O.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1986-11
- Volume
- 23
- Issue
- 4
- Pages
- 317-326
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2333578621
- Cited by
- 740
- References
- 4
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Checking the Success of Manipulations in Marketing Experiments. https://app.cochat.ai/papers/10.1177/002224378602300401
- The paper
- Perdue, B. C., & Summers, J. O. (1986). Checking the Success of Manipulations in Marketing Experiments. Journal of Marketing Research. https://doi.org/10.1177/002224378602300401
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
