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Cited by 740

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Checking the Success of Manipulations in Marketing Experiments

Perdue, Barbara C., Summers, John O.·1986·Journal of Marketing Research
DOI 10.1177/002224378602300401
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Abstract

The authors discuss several issues in the timing, construction, and analysis of manipulation and confounding checks in marketing experiments. A review of 34 experiments involving latent independent variables reported in the Journal of Marketing Research over the past decade suggests that most researchers are familiar with the concept of manipulation checks but few systematically evaluate potential sources of confounding in experimental manipulations. Three alternative approaches for assessing the construct validity of experimental manipulations also are discussed.

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Metadata

Authors
Perdue, B. C., & Summers, J. O.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1986-11
Volume
23
Issue
4
Pages
317-326
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224378602300401
OpenAlex
W2333578621
Cited by
740
References
4
FWCI
5.15
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.