The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Malleable Self: The Role of Self-Expression in Persuasion
Abstract
Considerable research in consumer experimental psychology has examined the self-expressive role of brands but has found little support for the premise that the interaction of the personality traits...
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Citations
Cites
Culture and the self: Implications for cognition, emotion, and motivation.
Markus, H. R., & Kitayama, S. (1991) · Psychological Review · doi:10.1037/0033-295x.98.2.224 · Cited by 21,995
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Markus, H., & Nurius, P. (1986) · American Psychologist · doi:10.1037/0003-066x.41.9.954 · Cited by 5,806
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Han, S.-P., & Shavitt, S. (1994) · Journal of Experimental Social Psychology · doi:10.1006/jesp.1994.1016 · Cited by 736
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Hartmann, P., & Apaolaza-Ibáñez, V. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.11.001 · Cited by 1,084
Oyserman, D. (2009) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2009.05.008 · Cited by 651
Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Kastanakis, M. N., & Balabanis, G. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.10.005 · Cited by 578
Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
White, K., & Dahl, D. W. (2007) · Journal of Consumer Research · doi:10.1086/520077 · Cited by 425
Metadata
- Authors
- Aaker, J. L.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1999-02
- Volume
- 36
- Issue
- 1
- Pages
- 45
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W3125623877
- Cited by
- 842
- References
- 5
- FWCI
- 31.45
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Malleable Self: The Role of Self-Expression in Persuasion. https://app.cochat.ai/papers/10.2307/3151914
- The paper
- Aaker, J. L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research. https://doi.org/10.2307/3151914
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
