The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Malleable Self: The Role of Self-Expression in Persuasion
Abstract
Considerable research in consumer experimental psychology has examined the self-expressive role of brands but has found little support for the premise that the interaction of the personality traits...
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Citations
Cites
Culture and the self: Implications for cognition, emotion, and motivation.
Markus, H. R., & Kitayama, S. (1991) · Psychological Review · doi:10.1037/0033-295x.98.2.224 · Cited by 21,995
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Markus, H., & Nurius, P. (1986) · American Psychologist · doi:10.1037/0003-066x.41.9.954 · Cited by 5,806
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Han, S.-P., & Shavitt, S. (1994) · Journal of Experimental Social Psychology · doi:10.1006/jesp.1994.1016 · Cited by 736
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Hartmann, P., & Apaolaza-Ibáñez, V. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.11.001 · Cited by 1,084
Oyserman, D. (2009) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2009.05.008 · Cited by 651
Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Kastanakis, M. N., & Balabanis, G. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.10.005 · Cited by 578
Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
White, K., & Dahl, D. W. (2007) · Journal of Consumer Research · doi:10.1086/520077 · Cited by 425
De Vries, N. J., & Carlson, J. (2014) · Journal of Brand Management · doi:10.1057/bm.2014.18 · Cited by 418
Brand Relationship Quality and Its Value for Personal Contact
Smit, E., Bronner, F., & Tolboom, M. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2006.06.012 · Cited by 233
Willingness-to-punish the corporate brand for corporate social irresponsibility
Sweetin, V. H., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2013.02.003 · Cited by 220
Aaker, J., & Schmitt, B. (2001) · Journal of Cross-Cultural Psychology · doi:10.1177/0022022101032005003 · Cited by 202
Self-citationSusceptibility to and impact of interpersonal influence in an investment context
Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2009) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-008-0128-7 · Cited by 122
A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories
Souiden, N., M’Saad, B., & Pons, F. (2011) · Journal of International Consumer Marketing · doi:10.1080/08961530.2011.602951 · Cited by 104
Factors affecting customer loyalty in Pakistan
(2010) · doi:10.5897/ajbm10.501 · Cited by 66
Koay, K. Y., Cheah, C. W., & Yap, J. Y. (2024) · Journal of Relationship Marketing · doi:10.1080/15332667.2023.2216373 · Cited by 43
Perceived Marketplace Influence and Consumer Ethical Action
Bret Leary, R., Vann, R. J., & Mittelstaedt, J. D. (2019) · Journal of Consumer Affairs · doi:10.1111/joca.12220 · Cited by 32
Metadata
- Authors
- Aaker, J. L.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1999-02
- Volume
- 36
- Issue
- 1
- Pages
- 45
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W3125623877
- Cited by
- 842
- References
- 5
- FWCI
- 31.45
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
