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Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories
Abstract
Craig J. Thompson, Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 438-455
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Metadata
- Authors
- Thompson, C. J.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1997-11
- Volume
- 34
- Issue
- 4
- Pages
- 438
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W4255481675
- Cited by
- 571
- References
- 0
- FWCI
- 9.46
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
