A Meta-Analysis of Applications of Diffusion Models

Sultan, Fareena, Farley, John U., Lehmann, Donald R.·1990·Journal of Marketing Research

DOI 10.2307/3172552

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Authors: Sultan, F., Farley, J. U., & Lehmann, D. R.
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1990-02
Volume: 27
Issue: 1
Pages: 70
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3172552
OpenAlex: W4249710339
Cited by: 325
References: 0
FWCI: 6.09
Type: journal article
Language: en
Open access: closed

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