ETHICS AS AN ESCAPE FROM REGULATION.: FROM “ETHICS-WASHING” TO ETHICS-SHOPPING?
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Over the last few years, numerous national and international organisations have developed a range of ethical guidelines related to AI.
“Over the last few years, numerous national and international organisations have developed a range of ethical guidelines related to AI.”
From Artificial Intelligence and Sustainable Decisions (2023) · cites this paper as [152]
The vast influence of the private sector is one of the main reasons why there is no harmonised regulation yet.
“The second problem, and probably one of the main reasons why there is no harmonised regulation yet, is the vast influence of the private sector.”
From Artificial Intelligence and Sustainable Decisions (2023) · cites this paper as Wagner (2018), pp 84-89
The design of high-level AI ethics guidelines could project an image of false ethics to potential customers and investors or convince society that binding regulation is unnecessary.
“Besides, the design of high-level guidelines could project an image of false ethics to potential customers and investors or even convince society that there is no need for binding regulation or new legislation to tackle the technological risks of AI.”
From Artificial Intelligence and Sustainable Decisions (2023) · cites this paper as Wagner (2018), pp 84-89
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The global landscape of AI ethics guidelines
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“While this rise of ethical guidelines certainly constitutes a strategic move by the corporate sector to escape actual regulation (Wagner 2018), it also functions as a tool for governance, at least by shaping the very understanding of AI and its normative challenges (Larsson 2020).”
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“Borrowing from the well-known concept of “green washing,” this phenomenon of “ethics washing” as a means of dodging regulation has risen to prominence in debates on AI ethics [20, 30, 43, 82].”
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“The uncertain regulatory context is also the most crucial institutional driver of corporate machinewashing in the nonmarket external environment (Benkler, 2019; Jobin et al., 2019; Wagner, 2018).”
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“Conversations about ethical guidelines for AI are gaining traction as many organizations publish guidelines to signal their public commitment to ethical values or, some argue, to stave off potential government regulation [52].”
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“The Council of Europe study is the only one of the reports mentioned above which specifically tries to embed human agency into a human rights Internet infrastructure by arguing that “important elements (such as discretion) of decision-making processes cannot be automated” (Wagner, 2018a, p. 42).”
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“…that as a result, regulation proper can be weakened or kept at bay; ethics is thereby transformed into a novel form of industrial self-regulation (Wagner, 2018).1 So, we confront the following question: are the companies that have publicly committed themselves to AI principles actually trying to…”
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“…such post-colonial sensibilities for power structures into the development of ethical frameworks, and specifically into measures of ‘fairness, accountability and transparency’, although we acknowledge critiques of ‘ethics washing’ as a way to side-step hard law and regulation (Wagner, 2018).”
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“In this purportedly decontextualized and highly cybernetic context, the Montreal Declaration appears to fall between what Wagner (2018) calls “ethics-washing” and “ethics-shopping.”.”
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“This dynamic is evident, for example, in discussions concerning tensions between the need for binding legislation and business-preferred ethical principles and soft guidelines (Wagner, 2019).”
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“Relatedly, concerns have also been raised regarding “ethics washing” when tech companies publish ethics guidelines and talk about their commitment to ethics in order to wash away concerns about their practices (van Maanen, 2022; Wagner, 2018).”
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BackgroundL’intelligence artificielle peut-elle être une innovation responsable ?
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Maclure, J., & Morin-Martel, A. (2025) · Digital Society · doi:10.1007/s44206-025-00174-x · Cited by 14 · see citing works
Algorithmic Governance and Governance of Algorithms: An Introduction
Gamito, M. C., & Ebers, M. (2020) · Data science, machine intelligence, and law · doi:10.1007/978-3-030-50559-2_1 · Cited by 13 · see citing works
Towards a Feminist Metaethics of AI
Siapka, A. (2022) · Proceedings of the AAAI/ACM Conference on AI Ethics and Society · doi:10.1145/3514094.3534197 · Cited by 14 · see citing works
“Yet, this uncontested preference for ethics over law poses procedural problems and generates tension in the relation between ethics and law in the context of AI [83].”
BackgroundEthics Auditing: Lessons from Business Ethics for Ethics Auditing of AI
Schöppl, N., Taddeo, M., & Floridi, L. (2022) · Digital ethics lab yearbook · doi:10.1007/978-3-031-09846-8_13 · Cited by 10 · see citing works
Keeping Pegasus on the wing: legitimizing cyber espionage
Kotliar, D. M., & Carmi, E. (2023) · Information Communication & Society · doi:10.1080/1369118x.2023.2245873 · Cited by 11 · see citing works
“Moreover, with their Transparency and Responsibility Report, NSO follows Silicon Valley ’ s tech giants in their so-called ‘ ethics washing ’ (Wagner, 2018).”
Taylor, L. (2019) · Communications of the ACM · doi:10.1145/3325279 · Cited by 11 · see citing works
Mazzi, F., Taddeo, M., & Floridi, L. (2023) · Philosophical studies series · doi:10.1007/978-3-031-21147-8_2 · Cited by 12 · see citing works
- Authors
- WAGNER, B.
- Affiliations
- Vienna University of Economics and Business (AT)
- Corresponding author
- WAGNER, BEN
- ORCID
- WAGNER, BEN
- Venue
- BEING PROFILED
- Publisher
- Amsterdam University Press
- Published
- 2018-12-27
- Pages
- 84-89
- OpenAlex
- W2948572934
- Cited by
- 228
- References
- 2
- Citations by year
- 2026: 23 · 2025: 33 · 2024: 27 · 2023: 34 · 2022: 39 · 2021: 37 · 2020: 28 · 2019: 7
- FWCI
- 99.74
- Type
- book chapter
- Language
- en
- Open access
- green
- mediarep.org
- Licence
- cc-by-nc-nd
- Locations
- Amsterdam University Press eBooks (publishedVersion)
- media/rep/ (submittedVersion, cc-by-nc-nd)
- WU Research (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Regulation and Compliance Studies
- Social Sciences › Decision Sciences › Information Systems and Management › Ethics in Business and Education
- Social Sciences › Arts and Humanities › Philosophy › Philosophical Ethics and Theory
- Keywords
- ethics, regulation
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