OTT-ISP joint service management: A Customer Lifetime Value based approach
Abstract
In this work, we propose a QoE-aware collaboration approach between Over-The-Top providers (OTT) and Internet Service Providers (ISP) based on the maximization of the profit by considering the user churn of Most Profitable Customers (MPCs), which are classified in terms of the Customer Lifetime Value (CLV). The contribution of this work is multifold. Firstly, we investigate the different perspectives of ISPs and OTTs regarding QoE management and why they should collaborate. Secondly, we investigate the current ongoing collaboration scenarios in the multimedia industry. Thirdly, we propose the QoE-aware collaboration framework based on the CLV, which includes the interfaces for information sharing between OTTs and ISPs and the use of Content Delivery Networks (CDN) and surrogate servers. Finally, we provide simulation results aiming at demonstrating the higher profit is achieved when collaboration is introduced, by engaging more MPCs with respect to current solutions.
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Currently, there are ongoing QoS based collaborations between OTTP and ISPs concerning peering agreements and OTTP's surrogate server hosting in ISP's network depending on agreement.
“Currently, there are ongoing QoS based collaborations between the OTTP and ISPs concerning peering agreements and OTTP's surrogate server (SS) hosting in ISP's network depending on the agreement [112].”
From QoE Management of Multimedia Streaming Services in Future Networks: A Tutorial and Survey (2020) · cites this paper as [112]
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- Authors
- Ahmad, A., Floris, A., & Atzori, L.
- Affiliations
- University of Cagliari (IT)
- Venue
- 2017 IFIP/IEEE Symposium on Integrated Network and Service Management (IM)
- Publisher
- IEEE
- Published
- 2017-05
- Pages
- 1017-1022
- OpenAlex
- W2737487719
- Cited by
- 24
- References
- 13
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 2 · 2023: 1 · 2022: 3 · 2021: 2 · 2020: 1 · 2019: 6 · 2018: 5 · 2017: 1
- FWCI
- 20.14
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- IFIP/IEEE International Symposium on Integrated Network Management (IM) (publishedVersion)
- UNICA IRIS Institutional Research Information System (University of Cagliari) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Legal Systems and Institutions
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Physical Sciences › Computer Science › Computer Networks and Communications › Caching and Content Delivery
- Keywords
- internet service providers, customer lifetime value, quality of experience, customer churn, profit maximization, content delivery networks, surrogate servers, information sharing, multimedia industry
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