The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
Abstract
Many on-line stores have little emotional or social appeal and lack human warmth. For some products, such as apparel, increasing a firm's social presence through socially rich descriptions and pictures will have a positive impact on attitudinal antecedents to purchase. The appropriateness and need for human warmth and sociability differ across types of products or services, however. An empirical investigation compared apparel (a product for which consumers seek fun and entertaining shopping experiences) and headphones (a product for which consumers primarily seek detailed product information). Unlike apparel, higher levels of social presence on Web sites selling headphones did not have a positive effect on attitudinal antecedents. The implications of these findings are discussed, and subjects for future research are outlined.
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Millennials' Attitude toward Chatbots: An Experimental Study in a Social Relationship Perspective
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System design effects on online impulse buying.
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Metadata
- Authors
- Hassanein, K., & Head, M.
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2005-12
- Volume
- 10
- Issue
- 2
- Pages
- 31-55
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W2014036961
- Cited by
- 370
- References
- 16
- FWCI
- 12.10
- Type
- journal article
- Language
- en
- Open access
- closed
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