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Cited by 370

The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.

The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types

Hassanein, Khaled, Head, Milena·2005·International Journal of Electronic Commerce
DOI 10.2753/jec1086-4415100202
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Abstract

Many on-line stores have little emotional or social appeal and lack human warmth. For some products, such as apparel, increasing a firm's social presence through socially rich descriptions and pictures will have a positive impact on attitudinal antecedents to purchase. The appropriateness and need for human warmth and sociability differ across types of products or services, however. An empirical investigation compared apparel (a product for which consumers seek fun and entertaining shopping experiences) and headphones (a product for which consumers primarily seek detailed product information). Unlike apparel, higher levels of social presence on Web sites selling headphones did not have a positive effect on attitudinal antecedents. The implications of these findings are discussed, and subjects for future research are outlined.

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Crossref · 10.2753/jec1086-4415100202

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Metadata

Authors
Hassanein, K., & Head, M.
Venue
International Journal of Electronic Commerce
Publisher
Informa UK Limited
Published
2005-12
Volume
10
Issue
2
Pages
31-55
ISSN
  • 1086-4415 (ISSN-L)
  • 1557-9301
DOI
10.2753/jec1086-4415100202
OpenAlex
W2014036961
Cited by
370
References
16
FWCI
12.10
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.