Does the Circular Economy Grow the Pie? The Case of Rebound Effects From Smartphone Reuse
Open accessAbstract
The environmental benefits of the circular economy (CE) are often taken for granted. There are, however, reasons to believe that rebound effects may counteract such benefits by increasing overall consumption or ‘growing the pie’. In this study, we focus on two main rebound mechanisms: (1) imperfect substitution between ‘re-circulated’ (recycled, reused, etc.) and new products and (2) re-spending due to economic savings. We use the case study of smartphone reuse in the US to quantify, for the first time, rebound effects from reuse. Using a combination of life cycle assessment, sales statistics, consumer surveying, consumer demand modelling, and environmentally-extended input-output analysis, we quantify the magnitude of this rebound effect for life-cycle greenhouse gas emissions. We find a rebound effect of 29% on average, with a range of 27% to 46% for specific smartphone models. Moreover, when exploring how rebound might play out in other regions and under different consumer behaviour patterns, we find that rebound effects could be higher than 100% (backfire effect). In other words, we estimate that about one third, and potentially the entirety, of emission savings resulting from smartphone reuse could be lost due to the rebound effect. Our results thus suggest that there are grounds to challenge the premise that CE strategies, and reuse in particular, always reduce environmental burdens.
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One third, and potentially the entirety, of emission savings resulting from smartphone reuse could be lost based in part on imperfect substitution.
“Recently, Makov and Vivanco [204] estimated that one third, and potentially the entirety, of emission savings resulting from smartphone reuse could be lost based in part on this imperfect substitution [204].”
From Material efficiency strategies to reducing greenhouse gas emissions associated with buildings, vehicles, and electronics—a review (2019) · cites this paper as [204]
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Richter, J. L., Svensson-Höglund, S., Dalhammar, C. J., Russell, J. D., & Thidell, Å. (2022) · Journal of Industrial Ecology · doi:10.1111/jiec.13315 · Cited by 44 · see citing works
Environmental rebound effect of energy efficiency improvements in Colombian households
Vélez-Henao, J. A., Mazo, C. M. G., Freire‐González, J., & Vivanco, D. F. (2020) · Energy Policy · doi:10.1016/j.enpol.2020.111697 · Cited by 43 · see citing works
Multidisciplinary perspectives on rebound effects in sustainability: A systematic review
Andrew, E. M., & Pigosso, D. C. A. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.143366 · Cited by 38 · see citing works
Schultz, F. C., Valentinov, V., Reinhardt, R. J., & Pies, I. (2024) · Journal of Industrial Ecology · doi:10.1111/jiec.13485 · Cited by 33 · see citing works
“The literature has identified two main CER “mechanisms” (Makov & Font Vivanco, 2018; Siderius & Poldner, 2021; Zink & Geyer, 2017): (a) Imperfect and/or insufficient substitution between virgin and recycled, reused, etc., materials: In this case, the rebound occurs because re-circulated products…”
BackgroundConsumer behavior in circular business models: Unveiling conservation and rebound effects
Bączyk, M., Tunn, V. S. C., Worrell, E., & Corona, B. (2024) · Sustainable Production and Consumption · doi:10.1016/j.spc.2024.10.022 · Cited by 35 · see citing works
Wiedenhofer, D., Streeck, J., Wiese, F., Verdolini, E., Mastrucci, A., Ju, Y., Boza‐Kiss, B., Min, J., Norman, J., Wieland, H., et al. (2025) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-111523-102441 · Cited by 31 · see citing works
Glöser‐Chahoud, S., Pfaff, M., & Schultmann, F. (2021) · Journal of Industrial Ecology · doi:10.1111/jiec.13123 · Cited by 30 · see citing works
The role of consumer preferences in reducing material intensity of electronic products
Kasulaitis, B. V., Babbitt, C. W., & Tyler, A. C. (2020) · Journal of Industrial Ecology · doi:10.1111/jiec.13052 · Cited by 29 · see citing works
Reviewing circular economy rebound effects: The case of online peer-to-peer boat sharing
Warmington-Lundström, J., & Laurenti, R. (2020) · Resources, Conservation & Recycling: X · doi:10.1016/j.rcrx.2019.100028 · Cited by 70 · see citing works
Life Extension of Electronic Products: A Case Study of Smartphones
Hazelwood, D. A., & Pecht, M. G. (2021) · IEEE Access · doi:10.1109/access.2021.3121733 · Cited by 28 · see citing works
“[86] T. Makov and D. F. Vivanco, ‘‘Does the circular economy grow the pie?”
BackgroundAdvancing environmental assessment of the circular economy: Challenges and opportunities
Ravikumar, D., Keoleian, G. A., Walzberg, J., Heath, G. A., & Heller, M. C. (2024) · Resources Conservation & Recycling Advances · doi:10.1016/j.rcradv.2024.200203 · Cited by 28 · see citing works
“(Makov and Font Vivanco, 2018) Due to the above reasons, the full displacement assumption in LCA is largely invalid and systematically underestimates the environmental impacts of recycling product systems.”
BackgroundData mining techniques for the investigation of the circular economy and sustainability relationship
Daglis, T., Tsironis, G., & Tsagarakis, K. P. (2023) · Resources Conservation & Recycling Advances · doi:10.1016/j.rcradv.2023.200151 · Cited by 27 · see citing works
Refurbishment and remanufacturing planning model for pre-owned consumer electronics
Schepler, X., Absi, N., & Jeanjean, A. (2023) · International Journal of Production Research · doi:10.1080/00207543.2023.2218942 · Cited by 27 · see citing works
“First, Makov and Font Vivanco (2018) considered the rebound effect for life-cycle greenhouse gas emissions from smartphone reuse, that they evaluated to 29% on average.”
BackgroundMerino‐Saum, A., Jemio, P. R., Hansmann, R., & Binder, C. R. (2023) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2023.107121 · Cited by 27 · see citing works
A Note on Data-driven Actor-differentiation and SDGs 2 and 12: Insights from a Food-sharing App
Lucas, B., Francu, R. E., Goulding, J., Harvey, J., Nica‐Avram, G., & Perrat, B. (2021) · Research Policy · doi:10.1016/j.respol.2021.104266 · Cited by 25 · see citing works
A framework for environmental evaluation of business models: A test case of solar energy in Kenya
Mukoro, V., Sharmina, M., & Gallego‐Schmid, A. (2022) · Sustainable Production and Consumption · doi:10.1016/j.spc.2022.09.007 · Cited by 23 · see citing works
A versatile approach to assess circularity: The case of decoupling
Lonca, G., Bernard, S., & Margni, M. D. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118174 · Cited by 22 · see citing works
Claudelin, A., Tuominen, K., & Vanhamäki, S. (2022) · Sustainability · doi:10.3390/su14116627 · Cited by 23 · see citing works
Hansmann, R., & Binder, C. R. (2023) · International Journal of Sustainable Development & World Ecology · doi:10.1080/13504509.2023.2205831 · Cited by 21 · see citing works
The sharing economy is not always greener: a review and consolidation of empirical evidence
Meshulam, T., Goldberg, S., Ivanova, D., & Makov, T. (2023) · Environmental Research Letters · doi:10.1088/1748-9326/ad0f00 · Cited by 20 · see citing works
“The rebound effect can occur when platform users save money (by collecting free food for example) and then use these savings to buy other things (Druckman et al 2011, Makov and Font Vivanco 2018, Sorrell et al 2020).”
BackgroundSelf-citationToward More Realistic Estimates of Product Displacement in Life Cycle Assessment
Yang, J., Duan, L., Peng, S., Heijungs, R., Geng, X., Wang, P., Chen, W., & Yang, Y. (2024) · Environmental Science & Technology · doi:10.1021/acs.est.4c04006 · Cited by 20 · see citing works
Consumer-oriented interventions to extend smartphones’ service lifetime
Bieser, J. C. T., Blumer, Y., Burkhalter, L., Itten, R., Jobin, M., & Hilty, L. M. (2022) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2022.100074 · Cited by 19 · see citing works
André, H., & Björklund, A. (2023) · Journal of Industrial Ecology · doi:10.1111/jiec.13408 · Cited by 18 · see citing works
The circular economy potential of reversible bonding in smartphones
Parchomenko, A., Smet, S. D., Pals, E., Vanderreydt, I., & Opstal, W. V. (2023) · Sustainable Production and Consumption · doi:10.1016/j.spc.2023.08.017 · Cited by 17 · see citing works
Circular economy rebound effect in the context of second-hand clothing consumption
Ciechelska, A., Matel, A., Poskrobko, T., & Sidorczuk-Pietraszko, E. (2024) · Economics and Environment · doi:10.34659/eis.2023.87.4.635 · Cited by 17 · see citing works
Eickhoff, H. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-02815-x · Cited by 18 · see citing works
“…life cycle and information on systemic interactions between interventions on different levels is scarce which is particularly unfortunate as the results of interventions on the product level can foster large and unintended rebound effects on the societal or macro level (Makov and Vivanco, 2018).”
Circular economy, circularity, and sustainability: A systematic review and conceptual framework
Sewenet, A. D., Boulaksil, Y., & Pisano, P. (2026) · Cleaner Environmental Systems · doi:10.1016/j.cesys.2026.100405 · Cited by 15 · see citing works
Expert and Diffuse Design of a Sustainable Circular Economy in Two German Circular Roadmap Projects
Melles, G. B., Wölfel, C., Krzywinski, J., & Opeskin, L. (2022) · Social Sciences · doi:10.3390/socsci11090408 · Cited by 15 · see citing works
Amatuni, L., Yamamoto, T., Baldé, K., Clemm, C., & Mogollón, J. M. (2023) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2023.107103 · Cited by 16 · see citing works
Circular economy and its restriction
Bartoszczuk, P. (2023) · Economics and Environment · doi:10.34659/eis.2023.86.3.650 · Cited by 14 · see citing works
Towa, E., Zeller, V., & Achten, W. (2021) · Sustainable Production and Consumption · doi:10.1016/j.spc.2021.02.012 · Cited by 14 · see citing works
Melles, G. B. (2023) · Sustainability · doi:10.3390/su151914160 · Cited by 13 · see citing works
Reuse of consumer products: Climate account and rebound effects potential
Bubinek, R., Knaack, U., & Cimpan, C. (2025) · Sustainable Production and Consumption · doi:10.1016/j.spc.2024.12.019 · Cited by 13 · see citing works
Alberich, J. P. (2022) · Journal of Innovation Economics & Management · doi:10.3917/jie.pr1.0125 · Cited by 12 · see citing works
Lowe, B., Genovese, A., Vivanco, D. F., & Zink, T. (2025) · Journal of Industrial Ecology · doi:10.1111/jiec.70121 · Cited by 11 · see citing works
Sarancic, D., Metic, J., Pigosso, D. C. A., & McAloone, T. C. (2023) · Procedia CIRP · doi:10.1016/j.procir.2023.02.092 · Cited by 11 · see citing works
Engaging the citizen in the circular economy: Transcending the passive consumer role
Milios, L. (2022) · Frontiers in Sustainability · doi:10.3389/frsus.2022.980047 · Cited by 9 · see citing works
RetractedResource recovery from desalination, the case of small islands
Parada, M. P., Randazzo, S., Gamboa, G., Ktori, R., Bouchaut, B., Cipollina, A., Micale, G., & Xevgenos, D. (2023) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2023.107287 · Cited by 11 · see citing works
The Circularity Paradox: The Rebound Effect, Governance, and the Limits of Corporate Sustainability
dos Santos, T. V., Alvez, S. M. D., Sehnem, S., & Julkovski, D. J. (2025) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70181 · Cited by 10 · see citing works
Environmental rebound effect of wind and solar technologies in the Colombian household sector
Vélez-Henao, J. A., & García‐Mazo, C. (2022) · Journal of Industrial Ecology · doi:10.1111/jiec.13326 · Cited by 10 · see citing works
The Collapse of the Global Consumption Model: in Search of Sustainability
Бобылев, С. Н., Solovyeva, S., & Kiryushin, P. (2022) · World Economy and International Relations · doi:10.20542/0131-2227-2022-66-11-92-100 · Cited by 12 · see citing works
Jemio, P. R., Merino‐Saum, A., Hansmann, R., & Binder, C. R. (2024) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2024.100210 · Cited by 10 · see citing works
1.5° lifestyle changes: Exploring consequences for individuals and households
Richter, J. L., Lehner, M., Elfström, A., Henman, J., Vadovics, E., Brizga, J., Plepys, A., & Mont, O. (2024) · Sustainable Production and Consumption · doi:10.1016/j.spc.2024.07.018 · Cited by 10 · see citing works
Dekhili, S., Achabou, M. A., & Nguyen, T.-P. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.144399 · Cited by 10 · see citing works
Nichifor, B., Zaiț, L., & Turcu, O. L. (2025) · Sustainability · doi:10.3390/su17073010 · Cited by 10 · see citing works
Okorie, O., & Russell, J. D. (2021) · Smart innovation, systems and technologies · doi:10.1007/978-981-16-6128-0_28 · Cited by 10 · see citing works
André, H. (2024) · Journal of Industrial Ecology · doi:10.1111/jiec.13475 · Cited by 9 · see citing works
“RE2 and RE3 can be compared to the assessment by Makov and Font Vivanco (2018) of the rebound effects of secondhand sales of mobile phones.”
BackgroundMethodResultExploring rebound effects in Access-Based services (ABS)
Munten, P., Swaen, V., & Vanhamme, J. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114758 · Cited by 11 · see citing works
Arpin, M.-L., Leclerc, S. H., & Lonca, G. (2024) · Sustainability · doi:10.3390/su16156364 · Cited by 9 · see citing works
Mallari, C. B., Juan, J. L. S., & Li, R. C. (2025) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2025.146165 · Cited by 9 · see citing works
Schilling, H., Ritter, M., Kühner, C., Hirschberger, S., Zacher, H., & Kauffeld, S. (2026) · Industrial and Organizational Psychology · doi:10.1017/iop.2026.10071 · Cited by 8 · see citing works
“For example, Makov and Vivanco (2018) quantified the environmental rebound effect resulting from smartphone reuse via second-hand markets in the US in terms of life cycle greenhouse gas emissions.”
Assessing the emission consequences of an energy rebound effect in private cars in Israel
Steren, A., Rosenzweig, S., & Rubin, O. D. (2022) · Environmental Pollution · doi:10.1016/j.envpol.2022.119332 · Cited by 8 · see citing works
Circular Economy Rebound: The Third Wheel on the Date Between Circularity and Sustainability
Zerbino, P. (2023) · Circular Economy · doi:10.55845/ureh6873 · Cited by 8 · see citing works
Drivers for circular economy development: making businesses more environmentally friendly
Kurita, A. E., Espuny, M., Campos, T. L. R., Kazançoğlu, Y., Kandsamy, J., & de Oliveira, O. J. (2023) · Environmental Science and Pollution Research · doi:10.1007/s11356-023-28048-0 · Cited by 8 · see citing works
Beyond efficiency: rebound effects and the socio-material complexities of circular consumption
Greene, M., Kloppenburg, S., Dan, S. V., & Ruzzenenti, F. (2025) · Consumption and Society · doi:10.1332/27528499y2025d000000053 · Cited by 6 · see citing works
Uncovering rebound effects of sufficiency-oriented product-service systems: a systematic review
Andrew, E. M., van den Bergh, J. C. J. M., & Pigosso, D. C. A. (2024) · Proceedings of the Design Society · doi:10.1017/pds.2024.121 · Cited by 6 · see citing works
“…Rebound effects (RE) are the partial or complete offsetting of potential environmental savings triggered by sustainability-oriented interventions that arise due to changes in human behavior and system structure (Hertwich, 2005; Suffolk & Poortinga, 2016; Makov & Vivanco, 2018; Gava et al., 2020).”
Background
- Authors
- Makov, T., & Font Vivanco, D.
- Affiliations
- Yale University (US)
- ORCID
- Makov, Tamar
- Venue
- Frontiers in Energy Research
- Publisher
- Frontiers Media SA
- Published
- 2018-05-09
- Volume
- 6
- ISSN
- 2296-598X (ISSN-L)
- OpenAlex
- W2799409500
- Cited by
- 160
- References
- 61
- Citations by year
- 2026: 24 · 2025: 20 · 2024: 23 · 2023: 24 · 2022: 25 · 2021: 19 · 2020: 18 · 2019: 5 · 2018: 2
- FWCI
- 18.38
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Frontiers in Energy Research (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- UCL Discovery (University College London) (submittedVersion)
- Funders
- European Commission (702869)
- Yale University
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Physical Sciences › Environmental Science › Environmental Engineering › Environmental Impact and Sustainability
- Physical Sciences › Energy › Renewable Energy, Sustainability and the Environment › Energy, Environment, and Transportation Policies
- Keywords
- circular economy, rebound effect, product reuse, life cycle greenhouse gas emissions, imperfect substitution, consumer behavior
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