The DOI matches its Crossref record; 48 of the 62 references it cites were found in a registry or an index.
Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior
Open accessAbstract
When someone decides to buy organic food products trust plays a role. Consumers, in fact, are neither supposed to have the appropriate knowledge to evaluate the characteristics of these products, nor can they control that the food was actually manufactured following the procedures prescribed by organic production. Therefore, trust may contribute to the explanation of both purchasing intention and behavior since it represents a heuristic or shortcut that people adopt in order to reduce the large amount of information that consumers need to take into account. The present research aimed to analyze the role of trust in organic products on buying behavior adopting the Theory of Planned Behavior (TPB) as theoretical framework. A relational model was tested in which this variable was supposed to act as a background factor associated with all the classical constructs foreseen by the theory and the buying behavior. Also, indirect effects of trust on both intention and behavior were assessed. Two studies were conducted targeting the purchase of organic food products in general (Study 1) and of fresh organic fruit and vegetables (Study 2). In both studies, the data collection was organized in two waves, with a time lag of 1 month. At Time 1, the questionnaires included measures of intention, its antecedents and trust, while at Time 2 self-reported buying behavior was collected. Data were supplied by two convenience samples of Italian adults (237 and 227 participants) and analyzed via structural equation modeling. Results turned out to be overlapping in both studies, since trust was positively associated with attitude and subjective norm, and it was indirectly associated with intention and behavior, thanks to the mediation of the TPB constructs. The outcomes highlighted the importance of people's trust in organic products as a meaningful antecedent that boosts the TPB-based psychosocial processes that are supposed to stand behind both purchasing intentions and behaviors.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
The check wasn’t confident either way, so it gives no verdict — never disputed.
In the citing paper
“Multiple studies across different geographical and cultural contexts have consistently demonstrated that health consciousness strongly predicts positive attitudes toward health-oriented food products [15,66,68].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [68]
Experimental — accuracy not yet measured
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Hu, L., & Bentler, P. M. (1999) · Structural Equation Modeling A Multidisciplinary Journal · doi:10.1080/10705519909540118 · Cited by 108,788
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · cited 3×
“Many studies within the food consumption literature have assumed the Theory of Planned Behavior (TPB) (Ajzen, 1991) as their theoretical reference for investigating the psychosocial factors that explain consumers’ intentions and behaviors.”
BackgroundMethodStructural equation models with unobservable variables and measurement error: Algebra and statistics
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800313 · Cited by 13,287 · cited 1×
“50 (Fornell and Larcker, 1981); furthermore, the AVE of each construct was higher than the squared correlations among the constructs, indicating good convergent and discriminant validity.”
BackgroundEfficacy of the Theory of Planned Behaviour: A meta‐analytic review
Armitage, C. J., & Conner, M. (2001) · British Journal of Social Psychology · doi:10.1348/014466601164939 · Cited by 9,970
TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions
Kramer, R. M. (1999) · Annual Review of Psychology · doi:10.1146/annurev.psych.50.1.569 · Cited by 3,415 · cited 1×
“Additionally, marketers should design marketing campaigns focused on the personal advantages of organic food consumption, such as health benefits (Kushwah et al., 2019), and on facilitating the perception of control, thus supporting individuals in overcoming obstacles and barriers (e.g., the cost…”
BackgroundA comprehensive model of the psychology of environmental behaviour—A meta-analysis
Klöckner, C. A. (2013) · Global Environmental Change · doi:10.1016/j.gloenvcha.2013.05.014 · Cited by 1,773 · cited 2×
“…of fields, such as those concerning health behaviors (McEachan et al., 2016), healthy eating (Riebl et al., 2015), pro-environmental behaviors (Klöckner, 2013), and organic food consumption (Scalco et al., 2017), and its predictive power has been demonstrated in a number of meta-analyses like…”
BackgroundAgency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
Singh, J., & Sirdeshmukh, D. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300281014 · Cited by 1,635 · cited 1×
“…of the concept of trust: (a) the expectation that the counterpart will act in a reliable and not harmful manner and (b) the intention to rely on the counterpart, at the same time as accepting some degree of vulnerability (e.g., uncertainty, risk of being frustrated) (Singh and Sirdeshmukh, 2000).”
BackgroundFactors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518 · cited 1×
“The lack of consumer trust in green products can act as a barrier to green consumption (Joshi and Rahman, 2015); vice versa, uncritical trust in the “organic food” category or label may leave consumers”
BackgroundYadav, R., & Pathak, G. S. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.06.120 · Cited by 1,463
Yadav, R., & Pathak, G. S. (2017) · Ecological Economics · doi:10.1016/j.ecolecon.2016.12.019 · Cited by 1,318
Flagged first, then by citations
14 of the 62 references couldn’t be matched to a known paper.
Research works printed but not linked: 11
- 2020, L’alimentare biologico premiato dai consumatori alla ricerca di qualità e sicurezza, Forte crescita per il biologico anche in tempo di Covid-19
- Bagozzi, 1994, Principles of Marketing Research.
- 2014, Action Plan for the Future of Organic Production in the European Union.
- 2016, A Strategic Approach to EU Agricultural Research & Innovation.
- Fishbein, 2010, Predicting and Changing Behavior: The Reasoned Action Approach.
- 2018, Tutti i Numeri del bio. I Driver del Consumatore e le Novità del Canale Specializzato
- 2019, Il Posizionamento Competitivo del Bio Made in ITALY sui Mercati esteri, ed Zucconi S. (Osservatorio Sana 2019). (In Italian).
- Viganò, 2019, Il mercato, Bioreport 2017-2018, L’agricoltura biologica in Italia, (Rete Rurale Nazionale 2014-2020, Roma 2019). (In Italian)
- Willer, Organic in Europe: Recent Developments, The World of Organic Agriculture. Statistics and Emerging Trends 2020
- Willer, Organic farming and market development in Europe and the European Union, The World of Organic Agriculture. Statistics and Emerging Trends 2020
- Willer, Organic agriculture in europe: current statistics, Proceedings of BIOFACH Congress 2020. Session: The European Market for Organic Food, Messezentrum Nürnberg, Germany
Cited by
Sorted by citations
Su, Y., Zhu, Z., Chen, J., Jin, Y., Wang, T., Lin, C., & Xu, D. (2021) · Sustainability · doi:10.3390/su13084519 · Cited by 277
“[27] Buying organic food products Trust in organic food, attitude, subjective norm, perceived behavior control Behavior, intention”
BackgroundGansser, O. A., & Reich, C. S. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.134629 · Cited by 287
Parashar, S., Singh, S., & Sood, G. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.135553 · Cited by 182
“Intention considers both stimuli and cognitive planning and is the predecessor of behaviour (Canova et al., 2020).”
García-Salirrosas, E. E., Escobar-Farfán, M., Gómez-Bayona, L., Moreno-López, G., Valencia-Arias, A., & Gallardo-Canales, R. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1282383 · Cited by 94
“The potential for an enhanced inclination toward acquiring environmentally friendly items has been suggested as a factor that might contribute to an increase in the adoption of such products (Canova et al., 2020; Chen et al., 2022; Wang and Li, 2022).”
BackgroundRandall, T., Cousins, A. L., Neilson, L., Price, M. J., Hardman, C. A., & Wilkinson, L. L. (2024) · Food Quality and Preference · doi:10.1016/j.foodqual.2023.105086 · Cited by 103
Leonidou, L. C., Eteokleous, P. P., Christofi, A.-M., & Korfiatis, N. (2022) · Journal of business research · doi:10.1016/j.jbusres.2022.06.027 · Cited by 69
Chetioui, Y., Butt, I., Fathani, A., & Lebdaoui, H. (2022) · British Food Journal · doi:10.1108/bfj-10-2021-1097 · Cited by 61
Cavite, H. J., Mankeb, P., & Suwanmaneepong, S. (2021) · British Food Journal · doi:10.1108/bfj-02-2021-0148 · Cited by 77
Shen, X., Xu, Q., & Liu, Q. (2022) · PLoS ONE · doi:10.1371/journal.pone.0275312 · Cited by 52
Nathan, R. J., Soekmawati, S., Victor, V., Popp, J., Fekete‐Farkas, M., & Oláh, J. (2021) · Foods · doi:10.3390/foods10020363 · Cited by 64
“As regards the domestic consumption of organic food, studies found that European consumers were driven by health consciousness, environmental concern, quality of life, and technological development [24,37].”
BackgroundCanova, L., Bobbio, A., & Manganelli, A. M. (2023) · Sustainable Development · doi:10.1002/sd.2441 · Cited by 45
Self-citationChauhan, S., Chauhan, K., Singh, S., Mahlawat, S., Kumar, V., & Singh, S. (2024) · Sustainable Technology and Entrepreneurship · doi:10.1016/j.stae.2024.100076 · Cited by 53
The Psychological Impacts and Message Features of Health Misinformation
Schmid, P., Altay, S., & Scherer, L. D. (2023) · European Psychologist · doi:10.1027/1016-9040/a000494 · Cited by 48
Nicolosi, A., Laganà, V. R., & Gregorio, D. M. D. (2023) · Foods · doi:10.3390/foods12081661 · Cited by 46
“The predictive power of TPB has been successfully applied in many research fields on food consumption, such as those concerning healthy behaviors [59,60], healthy eating, pro-environmental behaviors and the consumption of organic foods [55,61,62].”
BackgroundChilón-Troncos, R. F., García-Salirrosas, E. E., Escobar‐Farfán, M., Millones-Liza, D. Y., & Villar-Guevara, M. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2024.1353569 · Cited by 45
“Prior research has established that consumers’ subjective perceptions of the social environment and expectations significantly impact their purchasing and consuming healthy brand foods (94, 96, 106–108).”
BackgroundOrganic food purchases: does green trust play a part?
Rashid, I., & Lone, A. H. (2023) · Asia-Pacific Journal of Business Administration · doi:10.1108/apjba-11-2022-0506 · Cited by 36
Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36
“…mechanisms [2,43 The Theory of Planned Behavior provides a robust framework for understanding how attitudes and perceived behavioral control influence these intentions [50,66,67], while additional constructs such as self-identity and moral norms complement and enrich this understanding [36,37,68].”
InfluentialImpact of spirituality, culture, behaviour on sustainable consumption intentions
Saxena, N., & Sharma, R. (2023) · Sustainable Development · doi:10.1002/sd.2813 · Cited by 32
Qi, X., Mou, J., Meng, C., & Ploeger, A. (2023) · Foods · doi:10.3390/foods12081636 · Cited by 40
Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?
Baş, M., Kahrıman, M., Biçer, N. Ç., & Seçkiner, S. (2024) · Foods · doi:10.3390/foods13020302 · Cited by 28
“It presents individuals’ perceptions of what the most significant reference individuals or groups, particularly family and friends, perceive as acceptable or unacceptable behaviour [31].”
BackgroundNguyen, T., Dang, H., & Le-Anh, T. (2023) · Journal of Agribusiness in Developing and Emerging Economies · doi:10.1108/jadee-10-2022-0218 · Cited by 28
Sabbir, M. M., Khan, T. T., Das, A., Akter, S., & Hossain, M. A. (2022) · Asia-Pacific Journal of Business Administration · doi:10.1108/apjba-11-2021-0565 · Cited by 45
Li, M., & Cui, H.-J. (2021) · British Food Journal · doi:10.1108/bfj-03-2021-0298 · Cited by 28
Sheng, L., & Zhang, L. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1007949 · Cited by 25
“, 2014), organic food consumption (Canova et al., 2020), bicycle tourism (Lin et al.”
BackgroundMillennial Consumers' Intention to Purchase Organic Food: Do Environmental Concerns Matter?
Cavite, H. J. M. (2025) · Business Strategy and the Environment · doi:10.1002/bse.4162 · Cited by 25
Shanbhag, P. R., Pai, Y. P., Kidiyoor, G., & Prabhu, N. (2023) · Cogent Business & Management · doi:10.1080/23311975.2023.2229528 · Cited by 24
Khayyam, M., Shuai, C.-M., Qasim, H., Ihtisham, M., Anjum, R., Li, J., Tikhomirova, A., & Khan, N. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.673771 · Cited by 24
“The PBC predicts both intention and actual behavior; however, the strength of the relationship between the behavioral control and intention differs across studies (Canova et al., 2020).”
BackgroundResultInfluentialOng, A. K., Tacardon, E. R., & Gumasing, M. J. (2025) · Food Quality and Preference · doi:10.1016/j.foodqual.2024.105344 · Cited by 23
Moroșan, E., Popovici, V., Popescu, I. A., Dărăban, A., Karampelas, O., Matac, L., Licu, M., Rusu, A., Chirigiu, L., Oprițescu, S., et al. (2025) · Foods · doi:10.3390/foods14020293 · Cited by 23
“…food options [72,73]; The Theory of Planned Behavior (TPB) means that people’s availability to purchase healthy foods is higher when they believe it is the right thing to do, if they think their social circle approves, and if they have the resources and knowledge to make healthy choices [59,74,75].”
Jiang, Y., Abdullah, S. I. N. W., Lim, B. J. H., Wang, R., & Phuah, K. T. (2023) · Frontiers in Sustainable Food Systems · doi:10.3389/fsufs.2023.1051696 · Cited by 38
Alam, S. S., Wang, C.-K., Lin, C.-Y., Masukujjaman, M., & Ho, Y.-H. (2022) · Cogent Business & Management · doi:10.1080/23311975.2022.2135212 · Cited by 23
“.783 Food safety trust (Canova et al., 2020) .793 .800 .571 FST1: I perceive healthy foods to be safe and reliable during the pandemic with less monitoring.”
BackgroundXie, J., & Hong, X. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.868275 · Cited by 31
Arslan, Y. (2025) · Food Science & Nutrition · doi:10.1002/fsn3.70447 · Cited by 21
“…the studies subjected the concept to a relatively narrow perspective, focusing only on one side of the concept (Ashraf et al. 2018; Lee et al. 2020; Canova et al. 2020), although the literature suggests trust needs to be evaluated with a comprehensive perspective (Zagata and Lostak 2012;…”
What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products
Kim, M., Kim, H., Ma, Z., & Lee, S. (2024) · Cornell Hospitality Quarterly · doi:10.1177/19389655241256588 · Cited by 22
“Moreover, organic food advertising through SMIs is effective because a lack of trust in organic food can be overcome by connecting with the proxy of organic food providers, SMIs (Bai et al., 2019; Bhaskaran et al., 2006; Canova et al., 2020).”
Tacardon, E. R., Ong, A. K. S., & Gumasing, M. J. J. (2023) · Sustainability · doi:10.3390/su151612549 · Cited by 32
“Lastly, Canova et al. [59] presented an extended TPB—with the domains being mediating factors for trust in organic food and assessing the buying behavior of organic food.”
Walzberg, J., Cooperman, A., Watts, L., Eberle, A., Carpenter, A. C., & Heath, G. (2022) · iScience · doi:10.1016/j.isci.2022.104734 · Cited by 22
“The lack of trust in new technology and perceived risks could also affect OEM and developer attitudes (Bae and Chang, 2021; Canova et al., 2020).”
BackgroundDinc‐Cavlak, O., & Ozdemir, O. (2024) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2022.2068102 · Cited by 21
“Canova et al. (2020) also supported this finding by indicating the indirect impact of trust on intention and behavior through the mediation of the TPB constructs.”
BackgroundResultContrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
Abdullah, Z., Putri, . Y. S., Raza, S. H., & Istiyanto, S. B. (2022) · BMC Public Health · doi:10.1186/s12889-021-12480-3 · Cited by 22
“Concerning the TPB predictive power in the existing literature especially in the context of organic food purchase, the TPB explained a 61% variance of the individuals’ intention to purchase organic food [31] and 83% in the study of Thøgersen [32].”
ResultSavari, M., Ghezi, M., & Molavi, H. (2025) · Agricultural Water Management · doi:10.1016/j.agwat.2025.109478 · Cited by 20
Walzberg, J., Burton, R., Zhao, F., Frost, K., Muller, S. M., Carpenter, A. C., & Heath, G. A. (2021) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2021.106102 · Cited by 21
The role of trust, expectation, and deception when buying organic animal products
Kühl, S., Bayer, E., & Schulze, M. (2023) · Animal Frontiers · doi:10.1093/af/vfac080 · Cited by 18
Chen, Y., Lee, B.-F., & Lu, Y.-C. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.670243 · Cited by 18
“Theory of planned behavior is an extensively applied research model in the intention for green eating (e.g., Mundorf et al., 2018; Ahmad et al., 2020; Canova et al., 2020; Carfora et al., 2020; Dalvi-Esfahani et al., 2020; Malan et al., 2020; Ruangkanjanases et al., 2020).”
MethodBayır, T., Çam, S., & Tuna, M. F. (2024) · Frontiers in Nutrition · doi:10.3389/fnut.2023.1305964 · Cited by 19
“…(47), healthy and sustainable food purchasing behavior (48), organic food consumption (49, 50), the role of trust in organic food consumption (51), BI regarding food safety (52), intention to purchase halal food (53), food supplement purchasing behavior (20, 21, 54), and the effects of food…”
BackgroundMethodZhang, M.-L., Huang, Y.-F., Zhang, Y., Nie, F.-Y., & Jia, X.-P. (2024) · Agriculture · doi:10.3390/agriculture14091650 · Cited by 16
Deliberador, L. R., Santos, A. B., Carrijo, P. R. S., Batalha, M. O., César, A. D. S., & Ferreira, L. M. D. F. (2023) · Socio-Economic Planning Sciences · doi:10.1016/j.seps.2023.101511 · Cited by 18
“Subsequently, subjective norms were found to have a positive and significant effect on both consumers’ attitudes (H3a) and intentions (H3b) towards reducing FW, which is in line with previous findings [48, 57,60].”
ResultJürkenbeck, K. (2023) · Food and Humanity · doi:10.1016/j.foohum.2023.07.031 · Cited by 14
Ong, A. K., Mendoza, M. C. O., Ponce, J., Bernardo, K. T. A., Tolentino, S. A. M., Diaz, J. F. T., & Young, M. N. (2024) · Physica A: Statistical Mechanics and its Applications · doi:10.1016/j.physa.2024.130162 · Cited by 13
Li, P., Lin, I.-K., & Chen, H.-S. (2024) · Nutrients · doi:10.3390/nu16162604 · Cited by 13
“Scholars believe that this theory can predict and explain human behavior in different settings [30], and has been successfully applied in many consumer behavior studies related to food [31–33].”
BackgroundOrganic food research: Key contributors, research hotspots, and emerging trends
Azizan, A., Awal, A., Zain, W. Z. W. M., Hairoman, N., Endrini, S., & Hassan, F. (2025) · Applied Food Research · doi:10.1016/j.afres.2025.101109 · Cited by 10
Sui, D.-C., He, J., Liu, K., & Lv, X.-Y. (2024) · Sustainability · doi:10.3390/su162310467 · Cited by 12
“Similarly, related studies have shown that subjective norms are closely related to consumers’ attitudes, especially in societies that attach great importance to environmental protection, the impact of subjective norms is particularly significant [79].”
Uikey, A. A., Baber, R., Baber, P., Marak, Z. R., & Mishra, D. (2025) · British Food Journal · doi:10.1108/bfj-12-2024-1266 · Cited by 13
Factors Driving Consumption Preferences for Fresh Mango and Mango-Based Products in Italy and Brazil
Moreira, D. D. S., Nicolosi, A., Laganà, V. R., Gregorio, D. M. D., & AGOSTEO, G. E. (2024) · Sustainability · doi:10.3390/su16219401 · Cited by 10
Massoudi, A. H., & Fatah, S. J. (2024) · Inquietud Empresarial · doi:10.19053/uptc.01211048.17449 · Cited by 6
Canova, L., Bobbio, A., Benincà, A., & Manganelli, A. M. (2024) · Ecology of Food and Nutrition · doi:10.1080/03670244.2024.2377591 · Cited by 15
“The measures of the TPB constructs were adapted from those already used in previous studies in the Italian context (e.g., Canova, Bobbio, and Manganelli 2020a, 2020b).”
Self-citationHafidy, A. E., Rachad, T., & Idri, A. (2024) · Journal of Safety Research · doi:10.1016/j.jsr.2024.05.005 · Cited by 15
Evaluating the purchasing behavior of organic food among Chinese consumers
Huo, H., Ahmad, F. S., & Teoh, B. (2023) · Young Consumers · doi:10.1108/yc-04-2023-1721 · Cited by 10
Intention to Purchase Organic Food with Certification Label: do Trust and Coolness Matter?
Pereira, B., da Silva, C. R. M., Sobreira, É., & Oliveira, L. V. C. (2022) · Revista de Gestão Social e Ambiental · doi:10.24857/rgsa.v16n3-011 · Cited by 10
Park-Poaps, H., & Han, T.-I. (2025) · Sustainability · doi:10.3390/su17072821 · Cited by 9
Chen, H.-S., Chao, C.-T., & Lin, I.-K. (2024) · Food Science & Nutrition · doi:10.1002/fsn3.4398 · Cited by 9
“Canova et al. (2020) discovered through a TPB application that attitudes, subjective norms, and perceived behavioral control positively influenced organic food purchase intentions.”
BackgroundHuo, H., Ahmad, F. S., & Teoh, B. (2023) · Environment and Social Psychology · doi:10.54517/esp.v9i2.1892 · Cited by 9
“There is also literature that raises the importance of factors such as trust and price for consumers to purchase organic products [9,10] .”
BackgroundWojciechowska-Solis, J., Śmiglak-Krajewska, M., Smoluk-Sikorska, J., Malinowski, M., Krnáčová, P., Jarossová, M. A., & Kis, G. G. (2025) · Sustainability · doi:10.3390/su17020672 · Cited by 9
Jiang, B., & Kassoh, F. S. (2022) · Sustainability · doi:10.3390/su15010457 · Cited by 11
EXAMINING THE EFFECTS OF PERCEIVED RISK ON CONSUMER’S ONLINE PURCHASE INTENTION IN KLANG VALLEY
Pang, M.-S., & Ismail, K. (2022) · Management and Accounting Review · doi:10.24191/mar.v21i02-05 · Cited by 6
“…describe how a person feels about the social pressure to perform a certain behaviour (Boobalan et al., 2021), with the perceptions of what the most significant referent individuals or groups, particularly family and friends, regard as acceptable or unacceptable behaviour (Canova et al., 2020).”
BackgroundHuang, J., Jing, Y.-X., Zhang, L., Huang, Z.-Z., & Chen, Q.-H. (2023) · Journal of Education, Humanities and Social Sciences · doi:10.54097/pnjyk833 · Cited by 7
“For a long time, the theory of planned behavior (TPB) has been widely used in the study of environmentally friendly behavior [12-13].”
BackgroundNgo, T. C. T., Le, T. N. T., Phan, T. Y. N., & Le, T. (2026) · Journal of Agriculture and Food Research · doi:10.1016/j.jafr.2026.102839 · Cited by 6
López‐Sintas, J., Lamberti, G., & Abedini, N. (2025) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2025.100273 · Cited by 5
Understanding Consumers’ Purchase Intention Towards Meat Produced Without Preventive Antibiotic Use
Zhou, Y., Zhang, A., van Klinken, R., & Wang, J. (2024) · Foods · doi:10.3390/foods13233779 · Cited by 6
“Trust is another key variable identified as an underlying factor in understanding consumers’ food purchase decisions by research applying extended TPB models [53,54,66].”
Ma, K., Liu, B.-H., & Zhang, J. (2024) · Sustainability · doi:10.3390/su16219179 · Cited by 6
Determinants of Purchase Intention in Plant-Based Seafood Products among Generation Z in Malaysia
Hoo, W. C., Madhavedi, S., Yi, T.-C., Hossain, S. F. A., & Prompanyo, M. (2024) · Journal of Ecohumanism · doi:10.62754/joe.v3i4.3833 · Cited by 6
“Canova et al. (2020) report that the strongest positive correlation exists between SN and purchase intent.”
BackgroundMethodResultOrganic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study
Basha, M., Ali, F. S. K. H. A., Balaraman, P., Liu, J., AlHafidh, G., & Gupta, R. (2024) · Journal of Islamic Marketing · doi:10.1108/jima-04-2023-0125 · Cited by 6
Bianchi, M., Donizzetti, A. R., Palumbo, F., & Caso, D. (2024) · Health & Social Care in the Community · doi:10.1155/hsc/6626066 · Cited by 8
Bauernschmidt, V., Beitz, B., & Schröder, H. (2023) · Frontiers in Sustainability · doi:10.3389/frsus.2023.1231731 · Cited by 7
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Leyva-Hernández, S. N., Rosales, V. M. G., Mendoza, Ó. G., & Toledo-López, A. (2022) · Innovar · doi:10.15446/innovar.v33n87.105509 · Cited by 14
Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research
Chen, S. C.-I., Liu, C.-L., Wang, Z., & Arya, F. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph19052941 · Cited by 6
“The theory of planned behavior (TPB) is a popular framework that helps understand and explain purchase intentions in light of social norms [15,16].”
BackgroundTarekegn, K., Christensen, T., Denver, S., Gemtou, M., Fountas, S., & Pedersen, S. M. (2025) · Agribusiness · doi:10.1002/agr.70064 · Cited by 5
Hoang, T., Le, P.-U., Pham, Q., Nguyen, M. A. B., & Le, T. (2025) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2025.2577450 · Cited by 5
“This aligns with TPB, as integrity enhances consumers’ confidence in organic products, thereby enhancing a favorable attitude toward their consumption (Canova et al., 2020).”
Toh, S. M., Batiah, M., & Sim, W. (2025) · Entrepreneurship Education · doi:10.1007/s41959-025-00143-y · Cited by 5
Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products
Mustapa, A., Kallas, Z., López-Mas, L., Alamprese, C., Contiero, S., & Aguiló-Aguayo, I. (2024) · The Journal of the Science of Food and Agriculture · doi:10.1002/jsfa.14063 · Cited by 5
Bayer, E., & Kühl, S. (2024) · Frontiers in Animal Science · doi:10.3389/fanim.2024.1454843 · Cited by 5
Jaafar, N., Sulaiman, N., Sabran, M., & Badari, S. (2023) · Information Management and Business Review · doi:10.22610/imbr.v15i2(i)si.3417 · Cited by 5
Carfora, V., & Catellani, P. (2026) · Appetite · doi:10.1016/j.appet.2026.108489 · Cited by 3
Canova, L., Bobbio, A., Benincà, A., & Manganelli, A. M. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05962-x · Cited by 3
“This result is in line with previous fi ndings (e.g., Canova et al., 2020a; Carfora et al., 2016; 2017a; 2017b; Rise et al., 2010) and supports the importance of individuals ’ self-perceptions about environmental issues (Capasso et al., 2025).”
InfluentialSelf-citationA Quantitative Study on the Consumption of Organic Fruits and Vegetables in Vietnam
Thủy, N. N., Saxena, G., Bhattarai, K., & Ânh, H. H. (2025) · SAGE Open · doi:10.1177/21582440251348843 · Cited by 5
“While trust is recognised as an antecedent of attitudes towards purchasing behaviour (Canova et al., 2020; Teng & Wang, 2015), there are limited studies that specifically connect consumers’ trust in retailers to their organic foods’ consumption.”
Wang, X., Jin, Y.-Q., Tian, M., Zhuo, Q., Lin, C.-L., Hu, P., & Wang, T. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.805371 · Cited by 4
Mi̇rza, E., Bayramoğlu, Z., Doğan, H., Candemi̇r, S., Gani̇yusufoğlu, A., & Edirneligil, A. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105455 · Cited by 3
Bagnato, G., Casalegno, C., & Rizzo, C. (2025) · Journal of Consumer Marketing · doi:10.1108/jcm-12-2023-6497 · Cited by 3
Come together! Or not? Homebuyers’ interest in sharing facilities with fellow residents
Denstadli, J. M., & Sønstebø, O. (2025) · Urban studies · doi:10.1177/00420980251321351 · Cited by 3
“Previous research using the TPB framework has indicated that trusting beliefs play a pivotal role in shaping attitudes (e.g. Canova et al., 2020; Ibrahim et al., 2020).”
The decision-making process to consume sustainable food
Lee, S., & Chang, S. (2024) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2024.101075 · Cited by 3
Determinants of Customers’ Trust in Ayurvedic Products – A Review
BHARATHI, B., & Mahale, D. P. (2023) · International Journal of Case Studies in Business IT and Education · doi:10.47992/ijcsbe.2581.6942.0330 · Cited by 7
Bayer, E., von Meyer-Höfer, M., & Kühl, S. (2023) · Organic Agriculture · doi:10.1007/s13165-023-00426-5 · Cited by 3
Rizzo, T., & Columna, L. (2020) · Routledge Handbook of Adapted Physical Education · doi:10.4324/9780429052675-25 · Cited by 3
Clarke, B. M., McKinley, E., & Ballinger, R. (2025) · Sustainability · doi:10.3390/su17020587 · Cited by 2
“In the context of fisheries and seafood markets, local seafood is often promoted as an eco-friendly and socially conscious alternative to globally sourced seafood [149].”
Extended Factors for Theory of Planned Behavior on Organic Food Consumption: A Review
Primaroni, O., & Septirosya, T. (2024) · Ekonomi syariah · doi:10.30983/es.v8i2.8955 · Cited by 2
“It is necessary to investigate more thoroughly the role of consumer confidence as regards organic food and to analyze the strength of its influence on intention and purchase behavior (Canova et al., 2020).”
Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market
Indriyanti, I. Y., Irianto, H., & Kusnandar, K. (2024) · International Journal of Social Service and Research · doi:10.46799/ijssr.v4i01.674 · Cited by 1
Religiosity and subjective norm in waqf intention
Badawi, B., Purnomo, M. R. A., Siswanti, Y., Syari'udin, A., Kholid, M. N., Muslichah, I., & Gusman, T. A. (2022) · International Journal of Research In Business and Social Science · doi:10.20525/ijrbs.v11i8.2120 · Cited by 2
Koç, G., & Oğuz, C. (2024) · New Medit · doi:10.30682/nm2404i · Cited by 2
“…al ., 2019), health consciousness and gender as mediator variable with rest of construct variables (Shin et al ., 2020), trust to organic product (Canova et al ., 2020), health consciousness (Fleșeriu et al ., 2020; Rahamat et al ., 2022), perceived communication, satisfaction and trust as a…”
Liu, S.-Y., Lyu, J., Tang, Y.-Y., Zhang, J.-Y., & Chen, K. (2026) · Food Security · doi:10.1007/s12571-026-01695-0 · Cited by 1
“The Theory of Planned Behavior is widely regarded as effective in predicting consumer intentions and behaviors (Mathieson, 1991) and has been successfully applied to food choices and behaviors (Canova et al., 2020; Duong, 2024; Sogari et al., 2023 ).”
Canova, L., Bobbio, A., & Manganelli, A. M. (2026) · Trends in Psychology · doi:10.1007/s43076-026-00524-9 · Cited by 2
Self-citationParuzel, A., Bentler, D., Tappert, A., & Maier, G. W. (2026) · Journal of Organizational Effectiveness · doi:10.1108/joepp-04-2026-0374 · Cited by 1
Kumar, D., Sharma, M. K., & Raj, V. A. (2026) · Discover Sustainability · doi:10.1007/s43621-026-03088-x · Cited by 1
“The finding suggests that institutional and product-level trust are essential in contexts where organic certification systems are developing [11].”
Influential
Metadata
- Authors
- Canova, L., Bobbio, A., & Manganelli, A. M.
- Affiliations
- University of Padua (IT)
- Corresponding author
- Canova, Luigina
- Venue
- Frontiers in Psychology
- Publisher
- Frontiers Media SA
- Published
- 2020-10-23
- Volume
- 11
- Pages
- 575820-575820
- ISSN
- 1664-1078 (ISSN-L)
- PMC
- PMC7644777
- OpenAlex
- W3093490496
- Cited by
- 141
- References
- 62
- Citations by year
- 2026: 23 · 2025: 24 · 2024: 34 · 2023: 23 · 2022: 27 · 2021: 10
- FWCI
- 9.69
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Frontiers in Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Padua Research Archive (University of Padova) (submittedVersion, cc-by)
- Funders
- Università degli Studi di Padova (DOR1837181/18)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- organic food, consumer trust, theory of planned behavior, purchase intention, consumer behavior, attitudes, subjective norms, heuristic processing
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
