Product-Service System Business Modelling Methodology Using Morphological Analysis
Open accessAbstract
This study aims to establish a structured business modelling methodology for successful implementation of Product-service system (PSS). The morphological analysis is applied in investigating the possible patterns of the PSS business model. To systematically collect the business model patterns, we have collected a set of predefined building blocks which can be used in business modelling. These building blocks are collected through investigation of actual PSS business model cases. By mixing and matching various building blocks, various innovative business model alternatives can be designed. To demonstrate our morphological chart, real case example of hair dryer company is illustrated. Moreover, we introduce a web-based system, which supports our business model idea generation procedure using morphological chart.
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In Kwon et al. [43], less than 3% of the available configuration options (3 out of 53) for PSS business model design are related to improving resource efficiency or effectiveness.
“For instance, in Kwon et al. [43], less than 3% of the available configuration options (3 out of 53) for PSS BMs design are related to improving resource efficiency or effectiveness.”
From Configuring New Business Models for Circular Economy through Product–Service Systems (2019) · cites this paper as [43]
In “Business Model Strategy Identification Using Morphological Analysis” (page not available), Kwon et al. report 69 strategies across eight business-model perspectives, not 53 available options. The claimed percentage is also inconsistent with its own figures: 3 out of 53 is about 5.7%, not less than 3%. (LLM, conf=0.90)
Checked by a reasoning model — may be wrong.
Experimental — accuracy not yet measuredA few works apply pattern-based approaches for designing business models for product-service systems, but they are still addressing circular economy superficially.
“Although a few works apply pattern-based approaches for designing BMs for PSS [42,43], they are still addressing CE superficially.”
From Configuring New Business Models for Circular Economy through Product–Service Systems (2019) · cites this paper as [43]
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- Authors
- Kwon, M., Lee, J., & Hong, Y. S.
- Affiliations
- Seoul National University (KR)
- Pukyong National University (KR)
- Corresponding author
- Lee, Jihwan
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2019-03-06
- Volume
- 11
- Issue
- 5
- Pages
- 1376
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2918825436
- Cited by
- 38
- References
- 50
- Citations by year
- 2026: 3 · 2025: 1 · 2024: 3 · 2023: 8 · 2022: 8 · 2021: 8 · 2020: 4 · 2019: 3
- FWCI
- 7.54
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Seoul National University Open Repository (Seoul National University) (submittedVersion)
- Funders
- Ministry of Trade, Industry and Energy (Project No. 10048090, Project No. P0006910)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- product-service systems, business modeling, morphological analysis, business model patterns, building blocks, idea generation, web-based system, sustainable business models
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