An Examination of Factors Associated with User Acceptance of Social Shopping Websites
Abstract
Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.
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Products promoted through online communities often fulfill hedonic motivations and through the purchase of that product, a sense of community can be achieved.
“Products promoted through online communities often fulfill hedonic motivations [73] and through the purchase of that product, a sense of community can be achieved [82].”
From Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers (2025) · cites this paper as [82]
Social shopping allows individuals to interact with others, providing the opportunity to compare experiences and seek opinions.
“Social shopping also often allows individuals to interact with others, providing the opportunity to compare experiences and seek opinions [82].”
From Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers (2025) · cites this paper as [82]
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- Authors
- Shen, J., & Eder, L. B.
- Affiliations
- Rider University (US)
- Venue
- International Journal of Technology and Human Interaction
- Publisher
- IGI Global Scientific Publishing
- Published
- 2011-01-01
- Volume
- 7
- Issue
- 1
- Pages
- 19-36
- ISSN
- 1548-3908 (ISSN-L)
- 1548-3916
- OpenAlex
- W2089453250
- Cited by
- 65
- References
- 40
- Citations by year
- 2026: 3 · 2025: 2 · 2024: 6 · 2023: 5 · 2022: 5 · 2021: 7 · 2020: 5 · 2019: 3 · 2018: 8 · 2017: 2 · 2016: 6 · 2015: 3 · 2014: 1 · 2013: 6 · 2012: 2
- FWCI
- 7.63
- Type
- journal article
- Language
- ng
- Open access
- closed
- Locations
- International Journal of Technology and Human Interaction (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- social commerce, user acceptance, technology acceptance model, social comparison, social engagement, enjoyment, perceived ease of use, perceived usefulness, online social networking, e-commerce adoption
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