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Cited by 932

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Social networks that matter: Twitter under the microscope

Open access
Huberman, Bernardo, Romero, Daniel M, Wu, Fang·2008·First Monday

Abstract

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.

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Crossref · 10.5210/fm.v14i1.2317

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Metadata

Authors
Huberman, B., Romero, D. M., & Wu, F.
Venue
First Monday
Published
2008-12-20
ISSN
  • 1396-0458 (ISSN-L)
  • 1396-0466
OpenAlex
W3122139608
Cited by
932
References
0
FWCI
51.59
Type
journal article
Language
en
Open access
diamond

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