A major event has a major cause: Evidence for the role of heuristics in reasoning about conspiracy theories
Abstract
Sixty-four participants were asked to read one of four variations on a vignette that reported the assassination or attempted assassination of a hypothetical President and then to rate the likelihood that each of eight statements relating to the vignettes was accurate. Participants were more likely to endorse a conspiracy theory to account for events when the consequences were major (the President dies) rather than comparatively minor (the President survives). Levels of belief in real-world conspiracy theories did not relate to this inference-making process even though participants whose level of belief in conspiracy theories was high were more likely to doubt the veracity of the reported details of the event.
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Using social and behavioural science to support COVID-19 pandemic response
Bavel, J. J. V., Baicker, K., Boggio, P. S., Capraro, V., Cichocka, A., Cikara, M., Crockett, M. J., Crum, A. J., Douglas, K. M., Druckman, J. N., et al. (2020) · Nature Human Behaviour · doi:10.1038/s41562-020-0884-z · Cited by 4,964 · see citing works
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“…| 1 Much more research is required to illuminate the psychology of conspiracist ideation, and the number of recent publications on the topic (e.g., Leman and Cinnirella, 2007; Douglas and Sutton, 2008, 2011; Bogart et al., 2010; Swami et al., 2010, 2011, 2013; Darwin et al., 2011; Newheiser et…”
BackgroundInfluentialAnalytic thinking reduces belief in conspiracy theories
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“Finally, an intuitive thinking style promotes a preference for heuristic solutions (Epstein et al., 1996), which in turn have been associated with greater belief in conspiracy theories (Brotherton & French, 2014; Clarke, 2002; Leman & Cinnirella, 2007; McHoskey, 1995).”
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“More recently, Leman and Cinnirella (2007) showed that conspiracy theorists judged fictitious accounts of an assassination more plausible if it was consistent with their beliefs, a finding that was explained in terms of a ‘confirmation bias’.”
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“It may also be fruitful to examine the sociocognitive changes that occur when exposed to conspiracist beliefs (e.g. Douglas & Sutton, 2008; Leman & Cinnirella, 2007).”
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“, “a major event must have a major cause”) [11].”
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“In academic research, especially in the fi elds of philosophy (Clarke, 2002; Keeley, 1999; Pigden, 1995), social psychology (Douglas and Sutton, 2008; Leman and Cinnirella, 2007) and political science (Dean, 1998; Gray, 2008; Heins, 2007), conspiracy theories have been an established subject of…”
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“Large scale events of global relevance are particular targets of conspiracy theorists (Prooijen and Douglas 2017), due to the proportionality bias–the belief that a large and significant event can only be explained by a proportionally large reason (Leman and Cinnirella 2007).”
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“Complex and alarming world events are often accompanied by the emergence of conspiracy theories (McCauley and Jacques, 1979; Leman and Cinnirella, 2007; Jolley and Douglas, 2014).”
BackgroundPsychologia myślenia spiskowego
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Paranormal belief, conspiracy endorsement, and positive wellbeing: a network analysis
Dagnall, N., Drinkwater, K. G., Denovan, A., & Gascón, A. E. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1448067 · Cited by 8 · see citing works
“…and dislike of ambiguity, Kruglanski and Webster, 1996; Imhoff and Bruder, 2014), distrust of authority and institutions (Bruder et al., 2013; Leman and Cinnirella, 2007), feelings of powerlessness or social alienation (Goertzel, 1994; Imhoff and Bruder, 2014), and high openness to…”
What is wrong with conspiracy beliefs?
Alper, S., & Yılmaz, O. (2023) · Routledge Open Research · doi:10.12688/routledgeopenres.17926.1 · Cited by 7 · see citing works
Uncritical Patriotism and Belief in COVID-19 Conspiracies
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“Frontiers in Sociology | www.frontiersin.org 6 April 2022 | Volume 7 | Article 777650 theories whenever world-changing events take place (Leman and Cinnirella, 2007; LeBoeuf and Norton, 2011).”
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For the Greater Good? The Devastating Ripple Effects of the Lockdown MeasuresPreprint
Schippers, M. C. (2020) · SSRN Electronic Journal · doi:10.2139/ssrn.3612622 · Cited by 8 · see citing works
The Psychology of Pandemic Conspiracy Theories
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How Belief in Conspiracy Theories Addresses Some Basic Human Needs
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The measurement and prediction of conspiracy beliefs
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Ichino, A., & Sullivan‐Bissett, E. (2024) · Erkenntnis · doi:10.1007/s10670-024-00881-w · Cited by 4 · see citing works
“…is the proportionality bias , according to which ‘when big things happen, we look for big causes’ (Brotherton 2015: 211) – where the causes that we tend to see as ‘big’ are those involving the actions of intentional and powerful groups of agents (Ebel-Lam et al., 2010; Leman & Cinnirella, 2007).”
Pummerer, L., Gkinopoulos, T., Douglas, K. M., Jolley, D., & Sassenberg, K. (2024) · Psychological Inquiry · doi:10.1080/1047840x.2024.2442906 · Cited by 4 · see citing works
“…(i.e., evil intentions of the American government against American people) and Princess Diana (i.e., evil intentions of the British government against the British people) in the same scale (e.g., Douglas & Sutton, 2011; Leman & Cinnirella, 2007; Lewandowsky et al., 2015; Pummerer et al., 2023).”
Serdenes, R., Arana, F., Karasin, J., Kontos, N. J., & Musselman, M. A. (2023) · General Hospital Psychiatry · doi:10.1016/j.genhosppsych.2023.04.008 · Cited by 4 · see citing works
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“…the “proportionality bias” according to which “when big things happen, we look for big causes” (Brotherton, 2015, p. 211) – where the causes that we tend to see as “big” are typically those involving the actions of intentional and powerful agents (Ebel-Lam et al., 2010; Leman & Cinnirella, 2007).”
BackgroundMeuer, M., & Imhoff, R. (2020) · Journal of Experimental Social Psychology · doi:10.31234/osf.io/74ugt · Cited by 6 · see citing works
The psychology of conspiracy mentality
Imhoff, R. (2025) · Advances in experimental social psychology · doi:10.1016/bs.aesp.2025.10.002 · Cited by 3 · see citing works
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Pelkmans, M. (2024) · Social Anthropology · doi:10.3167/saas.2024.022002 · Cited by 5 · see citing works
Yoo, J., Johnson, T. J., & Lacasa-Mas, I. (2024) · Mass Communication & Society · doi:10.1080/15205436.2024.2401842 · Cited by 4 · see citing works
Alper, S., Konukoğlu, K., Atalay, E. D., Düzgün, A., & Yılmaz, O. (2024) · Personality and Individual Differences · doi:10.1016/j.paid.2024.112765 · Cited by 4 · see citing works
Sternisko, A., Delouvée, S., & Bavel, J. J. V. (2022) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2022.104357 · Cited by 5 · see citing works
“(Leman & Cinnirella, 2007) Participants read a fictitious and ambiguous scenario about the assassination of a president.”
Crenças em Teorias da Conspiração: uma aproximação desde a Psicologia Social
Rezende, A. T., Gouveia, V. V., & Moizéis, H. B. C. (2021) · Interação em Psicologia · doi:10.5380/riep.v25i1.61173 · Cited by 2 · see citing works
Verschwörungstheorien im digitalen Raum
Imhoff, R. (2023) · Springer eBooks · doi:10.1007/978-3-662-66608-1_16 · Cited by 3 · see citing works
Working memory and need for cognition influence beliefs in conspiracy theories
Bliznashki, S. (2024) · Journal of Cognitive Psychology · doi:10.1080/20445911.2024.2335108 · Cited by 2 · see citing works
“Another line of research concentrates more on the cognitive domain and speci fi es propensity towards certain cognitive biases as a viable predictor for conspi-racy theory beliefs, namely representativeness heuristic (Leman & Cinnirella, 2007), and conjunction fallacy (Brotherton & French, 2014).”
BackgroundEvaluación psicométrica de una escala de creencias conspirativas para población peruana
Pomar, F. L. D., & Lira, B. (2022) · Persona · doi:10.26439/persona2022.n025(1).5870 · Cited by 2 · see citing works
“Las teorías conspirativas reducen la frustración experimentada a la hora de entender causas complejas (Ellis, 2020; Douglas et al., 2017; Leman & Cinnirella, 2007; Van Prooijen & Douglas, 2017) al permitir un cierre cognitivo (Marchlewska et al., 2018), al mismo tiempo que refuerza un sesgo contra…”
BackgroundExistence of Differential Belief Profiles of COVID-19 Narratives: The Role of Trust in SciencePreprint
Agley, J. D., & Xiao, Y. (2020) · doi:10.21203/rs.3.rs-35919/v1 · Cited by 2 · see citing works
Connecting Conspiracy Beliefs and Experiences of Social Exclusion
Imhoff, R. (2024) · Cambridge University Press eBooks · doi:10.1017/9781009408165.014 · Cited by 1 · see citing works
Conspiracy Theories About Local Political Issues
Douglas, K. M., Green, R., Toribio‐Flórez, D., Biddlestone, M., de Gourville, D., & Rowden, C. (2025) · Journal of Community & Applied Social Psychology · doi:10.1002/casp.70198 · Cited by 1 · see citing works
- Authors
- J. Leman, P., & Cinnirella, M.
- ORCID
- Cinnirella, Marco
- Venue
- Social Psychological Review
- Publisher
- British Psychological Society
- Published
- 2007-10
- Volume
- 9
- Issue
- 2
- Pages
- 18-28
- ISSN
- 1369-7862 (ISSN-L)
- 2396-9601
- OpenAlex
- W4315749276
- Cited by
- 138
- References
- 0
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 10 · 2023: 28 · 2022: 20 · 2021: 17 · 2020: 15 · 2019: 1 · 2018: 4 · 2017: 7 · 2016: 3 · 2015: 10 · 2014: 6 · 2013: 5 · 2012: 2
- FWCI
- 1.13
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Social Psychological Review (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Psychology › Social Psychology › Paranormal Experiences and Beliefs
- Keywords
- conspiracy theories, heuristics, causal reasoning, assassination, conspiracy beliefs, causal inference
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