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The future of competition: co-creating unique value with customers
Abstract
Introduction Part One: Convergence of Company and Consumer 1. Co-creation 2. Pre-conditions for Co-creation 3. Experiences in Co-creation 4. Experience Innovation 5. Personalized Experiences 6. Experience Network The Market as a Forum for Experiences Part Two: Co-Creating the Future 7. The Competitive Space 8. Creating New Strategic Capital 9. Manager as Consumer 10. Rapid Knowledge Creation 11. Strategy as Discovery 12. Building New Capabilities The Emerging Reality of Governance
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Citations
Cited by
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Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2004-07-01
- Volume
- 41
- Issue
- 11
- Pages
- 41-6635-41-6635
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W1489109817
- Cited by
- 2,174
- References
- 0
- Type
- book review
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
