The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Internet forums as influential sources of consumer information
Abstract
We report the results of an experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions (i.e., Internet forums or bulletin boards) or marketer-generated online information (i.e., corporate webpages). At the end of a 12-week period, the consumers who gathered information from online discussions reported greater interest in the product topic than did those consumers who acquired information from the marketer-generated sources. We discuss the study's implications for better understanding word-of-mouth communication and for developing more successful consumer websites.
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Cites
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Cited by
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.003 · Cited by 2,060
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Tried and tested: The impact of online hotel reviews on consumer consideration
Vermeulen, I. E., & Seegers, D. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.04.008 · Cited by 1,311
Erkan, I., & Evans, C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.03.003 · Cited by 1,188
Use and Impact of Online Travel Reviews
Gretzel, U., & Yoo, K. H. (2008) · Information and Communication Technologies in Tourism 2008 · doi:10.1007/978-3-211-77280-5_4 · Cited by 1,141
Metadata
- Authors
- Bickart, B., & Schindler, R. M.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2001-08
- Volume
- 15
- Issue
- 3
- Pages
- 31-40
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W1980085292
- Cited by
- 1,744
- References
- 2
- FWCI
- 28.56
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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