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Cited by 1,744

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Internet forums as influential sources of consumer information

Bickart, Barbara, Schindler, Robert M.·2001·Journal of Interactive Marketing
DOI 10.1002/dir.1014
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Abstract

We report the results of an experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions (i.e., Internet forums or bulletin boards) or marketer-generated online information (i.e., corporate webpages). At the end of a 12-week period, the consumers who gathered information from online discussions reported greater interest in the product topic than did those consumers who acquired information from the marketer-generated sources. We discuss the study's implications for better understanding word-of-mouth communication and for developing more successful consumer websites.

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Show all 2 references

Research works printed but not linked: 21

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  8. Hagel J.III, Armstrong A.G. Net Gain: Expanding Markets Through Virtual Communities 1997 Harvard Business School Press Boston, MA
  9. Hass R.G., 1981, Cognitive Responses in Persuasion, 141
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  12. Katz E., Lazarsfeld P.F. Personal Influence: The Part Played by People in the Flow of Mass Communication 1955 Free Press Glencoe, IL
  13. McGuire W.J., 1969, The Handbook of Social Psychology, 3, 136
  14. 10.1177/002224377601300304 · DOI
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  16. Schiffman L.G., Kanuk L.L. Consumer Behavior6th ed.1997 Prentice Hall Upper Saddle River, NJ
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  18. Sproull L., 1997, Culture of the Internet, 35
  19. Strong E.K. The Psychology of Selling and Advertising 1925 McGraw-Hill New York
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Cited by

Metadata

Authors
Bickart, B., & Schindler, R. M.
Venue
Journal of Interactive Marketing
Publisher
SAGE Publications
Published
2001-08
Volume
15
Issue
3
Pages
31-40
ISSN
  • 1094-9968 (ISSN-L)
  • 1520-6653
DOI
10.1002/dir.1014
OpenAlex
W1980085292
Cited by
1,744
References
2
FWCI
28.56
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.