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Cited by 299

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

The impact of downward social information on contribution decisions

Croson, Rachel, Shang, Jen Yue·2008·Experimental Economics

Abstract

In this paper we study the effect of downward social information in contribution decisions to fund public goods. We describe the results of a field experiment run in conjunction with the fundraising campaigns of a public radio station. Renewing members are presented with social information (information about another donor's contribution) which is either above or below their previous (last year's) contribution. We find that respondents change their contribution in the direction of the social information; increasing their contribution when the social information is above their previous contribution, and decreasing their contribution when the social information is below. We hypothesize about the psychological motivations that may cause the results and test these hypotheses by comparing the relative size of the upward and downward shifts. These results improve our understanding of cooperation in public good provision and suggest differential costs and benefits to fundraisers in providing social information.

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Metadata

Authors
Croson, R., & Shang, J. Y.
Venue
Experimental Economics
Published
2008-09
Volume
11
Issue
3
Pages
221-233
ISSN
  • 1386-4157 (ISSN-L)
  • 1573-6938
OpenAlex
W1993754114
Cited by
299
References
4
FWCI
36.43
Type
journal article
Language
en
Open access
closed

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