The DOI matches its Crossref record; 25 of the 25 references it cites were found in a registry or an index.
How do enhanced and unique features affect new product preference? The moderating role of product familiarity
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In the citing paper
“Single-item measures of familiarity are well-established and have been used in consumer behavior and psychology research due to their efficiency and validity [42,85,89,90].”
From Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation (2025) · cites this paper as [90]
Citations
Cites
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Self-citation
Research works printed but not linked: 1
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Cited by
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Magnotta, S. R. (2024) · Industrial Marketing Management · doi:10.1016/j.indmarman.2024.09.010 · Cited by 1
An, K., & Lee, Y. (2019) · Journal of Digital Convergence · doi:10.14400/jdc.2019.17.7.073 · Cited by 2
Online Brand Networks: A New Approach to Brand PositioningPreprint
Malhotra, P., & Bhattacharyya, S. (2019) · SSRN Electronic Journal · doi:10.2139/ssrn.3484520 · Cited by 1
Heirati, N. (2012) · UTAS Research Repository · doi:10.25959/23208239 · Cited by 1
Qu, Y. (2014) · White Rose eTheses Online (University of Leeds, The University of Sheffield, University of York)
The effects of cross-border strategic brand alliance on consumer product evaluation
Lee, J. K. (2010) · Texas ScholarWorks (Texas Digital Library)
Healy, B. (2012) · University of Limerick Institutional Repository (University of Limerick) · doi:10.34961/207
Warm-ups before preference measurement
Helm, R., Buehren, C., & Pabst, R. (2011) · University of Regensburg Publication Server (University of Regensburg) · doi:10.5283/epub.21308
PROCEEDINGS OF THE ANNUAL MEETING OF THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS HOUSTON, TX
Joonas, K., Thach, S. V., Lukošius, V., Mouri, N., Emmett, D. C., Marshall, K. P., Scott, R., & Nataranjan, V. S. (2011)
Khankaew, C., Ussahawanitchakit, P., & Raksong, S. (2017) · AU-GSB e-JOURNAL
Mobile-media pragmatism: innovation excellences and encumbrances
Lin, C. (2017) · New Review of Hypermedia and Multimedia · doi:10.1080/13614568.2017.1416683
Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance OpportunitiesPreprint
Malhotra, P., & Bhattacharyya, S. (2021) · SSRN Electronic Journal · doi:10.2139/ssrn.3835394
The Impact of Online Product Presentation on Consumers’ Perceptions
Flavián, C., Gurrea, R., & Orús, C. (2011) · IGI Global eBooks · doi:10.4018/978-1-60960-607-7.ch008
Determinants of Media Consumption by Audience – Creating a Conceptual Model
Lobo, V. S., & Bhat, K. S. (2023) · International Journal of Management Technology and Social Sciences · doi:10.47992/ijmts.2581.6012.0324
Externe Aktivierung der Positionierung
Vogt, D. (2024) · Springer eBooks · doi:10.1007/978-3-658-44806-6_4
Passion for Pixels: Affective Influences in the NFT Digital Art MarketPreprint
Nagpal, G. K., & Renneboog, L. D. R. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5030330
Consumer Buying Behavior Through the Lens of Luxury Brands
Diaconu, V. I., & Cerceloiu, M. L. (2025) · Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business · doi:10.1007/978-3-031-96676-7_8
Hu, B., Cole, C., & Wang, J. (2025) · Psychology and Marketing · doi:10.1002/mar.70068
Liu, Q., Zhu, Z., & Ruan, H. (2026) · Industrial Management & Data Systems · doi:10.1108/imds-03-2025-0302
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Ishaq, M. I., Raza, A., Haider, A., Goudarzi, K., & Talpur, Q. (2026) · Psychology and Marketing · doi:10.1002/mar.70234
Beyond Newness: Redefining Product Innovativeness for Greater Empirical Consistency
Mayr, V., Millemann, J. A., & Njissen, E. (2026) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1548-643520260000023002
Metadata
- Authors
- Zhou, K. Z., & Nakamoto, K.
- Affiliations
- University of Hong Kong (HK)
- Virginia Tech (US)
- Corresponding author
- Zhou, Kevin Zheng
- ORCID
- Zhou, Kevin Zheng
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2007-02-23
- Volume
- 35
- Issue
- 1
- Pages
- 53-62
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2120596871
- Cited by
- 124
- References
- 25
- Citations by year
- 2026: 6 · 2025: 11 · 2024: 14 · 2023: 7 · 2022: 5 · 2021: 11 · 2020: 6 · 2019: 7 · 2018: 4 · 2017: 4 · 2016: 10 · 2015: 7 · 2014: 4 · 2013: 6 · 2012: 5
- FWCI
- 10.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- The HKU Scholars Hub (University of Hong Kong) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- product familiarity, product differentiation, performance uncertainty, consumer preferences
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