Cited by 920Corporate Identity and ReputationCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

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Customer-based corporate reputation of a service firm: scale development and validation

Walsh, Gianfranco, Beatty, Sharon E.·2007·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-007-0015-7

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Authors: Walsh, G., & Beatty, S. E.
Affiliations: University of Koblenz and Landau (DE)
University of Alabama (US)
Corresponding author: Beatty, Sharon E.
ORCID: Beatty, Sharon E.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2007-03
Volume: 35
Issue: 1
Pages: 127-143
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-007-0015-7
OpenAlex: W2076361923
Cited by: 899
References: 118
Citations by year: 2026: 39 · 2025: 33 · 2024: 57 · 2023: 68 · 2022: 63 · 2021: 65 · 2020: 52 · 2019: 72 · 2018: 61 · 2017: 64 · 2016: 54 · 2015: 49 · 2014: 59 · 2013: 42 · 2012: 51
FWCI: 38.80
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (tdm)
www.springer.com/tdm (vor)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (acceptedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords: corporate reputation, service companies, scale development, customer orientation, employer attractiveness, financial strength, product and service quality, socio-environmental responsibility, customer satisfaction, customer loyalty, consumer trust, word of mouth

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Customer-based corporate reputation of a service firm: scale development and validation

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