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Customer-based corporate reputation of a service firm: scale development and validation
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“Corporations with higher reputation were linked with superior customer loyalty (Bartikowski et al. 2011), higher customer satisfaction (Walsh and Beatty 2007; Walsh et al. 2009), and retention (Bartikowski and Walsh 2011).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Walsh and Beatty 2007
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Metadata
- Authors
- Walsh, G., & Beatty, S. E.
- Affiliations
- University of Koblenz and Landau (DE)
- University of Alabama (US)
- Corresponding author
- Beatty, Sharon E.
- ORCID
- Beatty, Sharon E.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2007-03
- Volume
- 35
- Issue
- 1
- Pages
- 127-143
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2076361923
- Cited by
- 899
- References
- 118
- Citations by year
- 2026: 39 · 2025: 33 · 2024: 57 · 2023: 68 · 2022: 63 · 2021: 65 · 2020: 52 · 2019: 72 · 2018: 61 · 2017: 64 · 2016: 54 · 2015: 49 · 2014: 59 · 2013: 42 · 2012: 51
- FWCI
- 38.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (acceptedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate reputation, service companies, scale development, customer orientation, employer attractiveness, financial strength, product and service quality, socio-environmental responsibility, customer satisfaction, customer loyalty, consumer trust, word of mouth
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