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Cited by 482Service and Product InnovationMarketing and Advertising StrategiesCustomer Service Quality and Loyalty

Extending the service-dominant logic: from customer centricity to balanced centricity

Gummesson, Evert·2008·Journal of the Academy of Marketing Science
DOI 10.1007/s11747-007-0065-x
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Crossref · 10.1007/s11747-007-0065-x

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7 of 7 references verified0 citation errors · 0 not checkable

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  • The current hub-and-spokes perspective does not fully reflect the problems that marketing managers experience in a complex network of interrelated stakeholders.

    “As the current hub-and-spokes perspective does not fully reflect the problems that marketing managers experience in a complex network of interrelated stakeholders (Gummesson 2008), there is a need for a new perspective on the marketing discipline that recognizes that stakeholders are interrelated.”

    From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Gummesson 2008

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Authors
Gummesson, E.
Affiliations
Stockholm University (SE)
Corresponding author
Gummesson, Evert
Venue
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Published
2007-07-24
Volume
36
Issue
1
Pages
15-17
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
DOI
10.1007/s11747-007-0065-x
OpenAlex
W1981504995
Cited by
482
References
7
Citations by year
2026: 6 · 2025: 16 · 2024: 24 · 2023: 25 · 2022: 16 · 2021: 25 · 2020: 32 · 2019: 28 · 2018: 47 · 2017: 39 · 2016: 24 · 2015: 37 · 2014: 29 · 2013: 30 · 2012: 35
FWCI
46.10
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)
Locations
Journal of the Academy of Marketing Science (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
service-dominant logic, customer-centricity, marketing concept, marketing education, stakeholder theory

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