The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
The evolving brand logic: a service-dominant logic perspective
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Citations
Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Self-citationPossessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Service-dominant logic: continuing the evolution
Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
Self-citationConsumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.109.24030 · Cited by 2,151
Cited by
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.6.128 · Cited by 533
Jiang, H., Cheng, Y., Yang, J., & Gao, S. (2022) · Computers in Human Behavior · doi:10.1016/j.chb.2022.107329 · Cited by 362
China's “smart tourism destination” initiative: A taste of the service-dominant logic
Wang, D., Li, X. (., & Li, Y. (2013) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2013.05.004 · Cited by 352
A Stakeholder-Unifying, Cocreation Philosophy for Marketing
Lusch, R. F., & Webster, F. E. (2011) · Journal of Macromarketing · doi:10.1177/0276146710397369 · Cited by 223
Metadata
- Authors
- Merz, M. A., He, Y., & Vargo, S. L.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2009-04-24
- Volume
- 37
- Issue
- 3
- Pages
- 328-344
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2044452299
- Cited by
- 880
- References
- 7
- FWCI
- 106.10
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
