The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Frontiers of the marketing paradigm in the third millennium
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Citations
Cites
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Maslow, A. H. (1943) · Psychological Review · doi:10.1037/h0054346 · Cited by 21,563
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Dyadic Business Relationships within a Business Network Context
Anderson, J. C., Håkansson, H., & Johanson, J. (1994) · Journal of Marketing · doi:10.2307/1251912 · Cited by 2,370
Bagozzi, R. P. (1975) · Journal of Marketing · doi:10.2307/1250593 · Cited by 1,648
Cited by
What is co-creation? An interactional creation framework and its implications for value creation
Ramaswamy, V., & Ozcan, K. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2017.11.027 · Cited by 735
Chandler, J. D., & Lusch, R. F. (2015) · Journal of Service Research · doi:10.1177/1094670514537709 · Cited by 549
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda
Kranzbühler, A., Kleijnen, M. H. P., Morgan, R. E., & Teerling, M. (2018) · International Journal of Management Reviews · doi:10.1111/ijmr.12140 · Cited by 389
What do we mean by sustainability marketing?
Kemper, J. A., & Ballantine, P. W. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1573845 · Cited by 282
Srinivasan, S., Rutz, O. J., & Pauwels, K. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0431-z · Cited by 255
Metadata
- Authors
- Achrol, R. S., & Kotler, P.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2011-05-11
- Volume
- 40
- Issue
- 1
- Pages
- 35-52
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2111730820
- Cited by
- 428
- References
- 7
- FWCI
- 70.83
- Type
- journal article
- Language
- en
- Open access
- closed
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- Achrol, R. S., & Kotler, P. (2012). Frontiers of the marketing paradigm in the third millennium. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-011-0255-4
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.