The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
A definition for gamification: anchoring gamification in the service marketing literature
Open accessAbstract
“Gamification” has gained considerable scholarly and practitioner attention; however, the discussion in academia has been largely confined to the human–computer interaction and game studies domains. Since gamification is often used in service design, it is important that the concept be brought in line with the service literature. So far, though, there has been a dearth of such literature. This article is an attempt to tie in gamification with service marketing theory, which conceptualizes the consumer as a co-producer of the service. It presents games as service systems composed of operant and operand resources. It proposes a definition for gamification, one that emphasizes its experiential nature. The definition highlights four important aspects of gamification: affordances, psychological mediators, goals of gamification and the context of gamification. Using the definition the article identifies four possible gamifying actors and examines gamification as communicative staging of the service environment.
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Cites
Evolving to a New Dominant Logic for Marketing
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From game design elements to gamefulness: defining "gamification"
Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011) · Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments · doi:10.1145/2181037.2181040 · Cited by 8,402
Service-dominant logic: continuing the evolution
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Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification
Hamari, J., Koivisto, J., & Sarsa, H. (2014) · 2014 47th Hawaii International Conference on System Sciences · doi:10.1109/hicss.2014.377 · Cited by 5,201
Self-citationAn empirical study comparing gamification and social networking on e-learning
de-Marcos, L., Domínguez, A., Saenz-de-Navarrete, J., & Pagés, C. (2014) · Computers & Education · doi:10.1016/j.compedu.2014.01.012 · Cited by 626
“Working out for likes”: An empirical study on social influence in exercise gamification
Hamari, J., & Koivisto, J. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.04.018 · Cited by 473
Self-citationPlayer Types: A Meta-synthesis
Hamari, J., & Tuunanen, J. (2014) · Transactions of the Digital Games Research Association · doi:10.26503/todigra.v1i2.13 · Cited by 355
Self-citationChristy, K. R., & Fox, J. (2014) · Computers & Education · doi:10.1016/j.compedu.2014.05.005 · Cited by 276
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Cited by
Gamification of health professions education: a systematic review
van Gaalen, A. E. J., Brouwer, J., Schönrock-Adema, J., Bouwkamp-Timmer, T., Jaarsma, A. D. C., & Georgiadis, J. R. (2021) · Advances in Health Sciences Education · doi:10.1007/s10459-020-10000-3 · Cited by 625
Lampropoulos, G., Keramopoulos, E., Diamantaras, K., & Evangelidis, G. (2022) · Applied Sciences · doi:10.3390/app12136809 · Cited by 462
Enhancing user engagement: The role of gamification in mobile apps
Bitrián, P., Buil, I., & Catalán, S. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.04.028 · Cited by 442
Why do people play games? A meta-analysis
Hamari, J., & Keronen, L. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.01.006 · Cited by 368
Self-citation(2018) · Tampere University Institutional Repository (Tampere University) · Cited by 349
Metadata
- Authors
- Huotari, K., & Hamari, J.
- Venue
- Electronic Markets
- Published
- 2016-01-15
- Volume
- 27
- Issue
- 1
- Pages
- 21-31
- ISSN
- 1019-6781 (ISSN-L)
- 1422-8890
- OpenAlex
- W2236971107
- Cited by
- 1,080
- References
- 13
- FWCI
- 128.40
- Type
- journal article
- Language
- en
- Open access
- hybrid
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
