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Customer satisfaction, customer retention, and market share

Rust, Roland T., Zahorik, Anthony J.·1993·Journal of Retailing

DOI 10.1016/0022-4359(93)90003-2

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Authors: Rust, R. T., & Zahorik, A. J.
Venue: Journal of Retailing
Publisher: Elsevier BV
Published: 1993-06
Volume: 69
Issue: 2
Pages: 193-215
ISSN: 0022-4359 (ISSN-L)
DOI: 10.1016/0022-4359(93)90003-2
OpenAlex: W1997223225
Cited by: 2,150
References: 6
FWCI: 18.85
Type: journal article
Language: en
Open access: closed

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Customer satisfaction, customer retention, and market share

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