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The drive for muscularity in men: Media influences and objectification theory
Abstract
Presently, objectification theory has yielded mixed results when utilized to explain body image concerns in men. An online survey assessing internalization of media ideals, self-objectification, body surveillance, body shame, the drive for muscularity, and body mass index (BMI) was completed by 244 predominantly college-aged males. Path analyses were used to investigate relationships among these variables where it was hypothesized that objectification variables would mediate the relationship between internalization of media ideals and the drive for muscularity. Internalization of media ideals was the strongest predictor of the drive for muscularity, followed by BMI, though variables of objectification theory had no impact on the drive for muscularity contrary to hypotheses. The results suggest that objectification theory may not be applicable to men as it is currently measured.
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“However, scholars' findings highlighted how men and male adolescents are increasingly facing self-objectification experiences and becoming involved in body image-related activities (Daniel, & Bridges, 2010; Dakanalis et al., 2012, 2015; Holland & Tiggemann, 2016; Karsay et al., 2018; Manago et al., 2015; Moradi, 2010; Moradi & Huang, 2008; Vandenbosch & Eggermont, 2013).”
From Adolescents’ Body Shame and Social Networking Sites: The Mediating Effect of Body Image Control in Photos (2020) · cites this paper as Daniel, & Bridges, 2010
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Metadata
- Authors
- Daniel, S., & Bridges, S. K.
- Affiliations
- University of Memphis (US)
- Corresponding author
- Bridges, Sara K.
- Venue
- Body Image
- Publisher
- Elsevier BV
- Published
- 2010-01
- Volume
- 7
- Issue
- 1
- Pages
- 32-38
- ISSN
- 1740-1445 (ISSN-L)
- OpenAlex
- W2052544463
- Cited by
- 240
- References
- 60
- Citations by year
- 2026: 4 · 2025: 10 · 2024: 14 · 2023: 19 · 2022: 9 · 2021: 12 · 2020: 22 · 2019: 17 · 2018: 19 · 2017: 16 · 2016: 14 · 2015: 21 · 2014: 21 · 2013: 17 · 2012: 10
- FWCI
- 8.49
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Body Image (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Psychology › Social Psychology › Motivation and Self-Concept in Sports
- Keywords
- drive for muscularity, objectification theory, men's body image, self-objectification, body surveillance, body shame, body mass index, male university students, masculinity
- MeSH terms
- Adolescent, Body Image, Drive, Gender Identity, Humans, Male, Mass Media, Personality Inventory, Psychometrics, Self Concept, Shame, Social Conformity, Social Values, Students, Body Mass Index, Muscle Strength, Young Adult
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