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Cited by 271

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Understanding CRM adoption stages: empirical analysis building on the TOE framework

Cruz-Jesus, Frederico, Pinheiro, Andreia, Oliveira, Tiago·2019·Computers in Industry

Abstract

Abstract Despite the considerable benefits of CRM, there is a paucity of research considering CRM adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual model using the technology-organisation-environment (TOE) framework to examine the antecedents that affect CRM adoption stages in firms. We used partial least squares structural equation modelling (PLS-SEM) with data from 277 firms to test the conceptual model. Data quality and integration, top management support and competitive pressure positively influence CRM evaluation. Technology competence, data quality and integration, top management support and CRM evaluation positively influence CRM adoption. However competitive pressure negatively affects CRM adoption. Finally, competitive pressure and CRM adoption positively influence CRM routinization. Interestingly, each included construct influences every CRM adoption stage differently.

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Metadata

Authors
Cruz-Jesus, F., Pinheiro, A., & Oliveira, T.
Venue
Computers in Industry
Publisher
Elsevier BV
Published
2019-08
Volume
109
Pages
1-13
ISSN
0166-3615 (ISSN-L)
OpenAlex
W2925610025
Cited by
271
References
14
FWCI
37.08
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Understanding CRM adoption stages: empirical analysis building on the TOE framework. https://app.cochat.ai/papers/10.1016/j.compind.2019.03.007
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Cruz-Jesus, F., Pinheiro, A., & Oliveira, T. (2019). Understanding CRM adoption stages: empirical analysis building on the TOE framework. Computers in Industry. https://doi.org/10.1016/j.compind.2019.03.007

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.