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Cited by 359

The DOI matches its Crossref record; 112 of the 112 references it cites were found in a registry or an index.

Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior

Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., Nardone, G., Cicia, G.·2019·Food Quality and Preference

Abstract

Abstract The present study aimed to investigate, from a psychological perspective, the elements that are able to predict attitudes to, and purchases of, organic products. Our specific focus was organic milk due to the reputation established by this product over the years, especially thanks to sales by large retailers. The analysis was performed within the theoretical framework of the Theory of Planned Behavior, which was extended to include trust in supply chain actors and self-identity of the consumers in question as “green consumers”. A large sample of Italian consumers (n = 1509) was interviewed in two stages in order to obtain data regarding both intentions and actual behavior in respect of organic milk purchase. Our results suggest that TPB is, indeed, a predictive model for explaining organic milk purchase intentions and behavior. Furthermore, it can be successfully extended to elements such as self-identity and trust. Yet among all the dimensions of trust in the different actors of the supply chain, only trust in farmers was supported by our results. Therefore, campaigns aimed at fostering trust in farmers could reinforce the position of this food category when required.

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Crossref · 10.1016/j.foodqual.2019.03.006

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Metadata

Authors
Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., Nardone, G., & Cicia, G.
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2019-09
Volume
76
Pages
1-9
ISSN
0950-3293 (ISSN-L)
OpenAlex
W2922378665
Cited by
359
References
112
FWCI
24.17
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. https://app.cochat.ai/papers/10.1016/j.foodqual.2019.03.006
The paper
Carfora, V., Cavallo, C., Caso, D., Del Giudice, T., De Devitiis, B., Viscecchia, R., Nardone, G., & Cicia, G. (2019). Explaining consumer purchase behavior for organic milk: Including trust and green self-identity within the theory of planned behavior. Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2019.03.006

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.