Cited by 328Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDiverse Aspects of Tourism Research

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The influence of customer brand identification on hotel brand evaluation and loyalty development

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So, Kevin Kam Fung, King, Ceridwyn, Sparks, Beverley A., Wang, Ying·2013·International Journal of Hospitality Management

DOI 10.1016/j.ijhm.2013.02.002

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Authors: So, K. K. F., King, C., Sparks, B. A., & Wang, Y.
Affiliations: Griffith University (AU)
Temple University (US)
Corresponding author: So, Kevin Kam Fung
ORCID: So, Kevin Kam Fung
King, Ceridwyn
Venue: International Journal of Hospitality Management
Publisher: Elsevier BV
Published: 2013-09
Volume: 34
Pages: 31-41
ISSN: 0278-4319 (ISSN-L)
DOI: 10.1016/j.ijhm.2013.02.002
OpenAlex: W2053639677
Cited by: 328
References: 131
Citations by year: 2026: 5 · 2025: 17 · 2024: 19 · 2023: 29 · 2022: 27 · 2021: 54 · 2020: 42 · 2019: 33 · 2018: 32 · 2017: 24 · 2016: 21 · 2015: 16 · 2014: 7 · 2013: 1
FWCI: 44.57
Type: journal article
Language: en
Open access: green
hdl.handle.net
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: International Journal of Hospitality Management (publishedVersion)
Griffith Research Online (submittedVersion)
Funders: Griffith University
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Keywords: customer-brand identification, brand management, service experience, hotel industry

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