The DOI matches its Crossref record; 132 of the 132 references it cites were found in a registry or an index.
The influence of customer brand identification on hotel brand evaluation and loyalty development
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“Clients who are not happy will no longer utilize the business's services, making it difficult for them to develop brand loyalty and resulting in a decrease in earnings, as demonstrated by [23,57,70].”
From Sustaining Economic Growth: E-Service Quality’s Role in Fostering Customer Loyalty in Nigeria SMEs (2024) · cites this paper as [57]
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“Customer satisfaction is an essential factor in determining customer loyalty.”
From Sustaining Economic Growth: E-Service Quality’s Role in Fostering Customer Loyalty in Nigeria SMEs (2024) · cites this paper as [57]
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Customer Brand Identification and Its Influence on Customer Loyalty in the Hotel Industry
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Metadata
- Authors
- So, K. K. F., King, C., Sparks, B. A., & Wang, Y.
- Affiliations
- Griffith University (AU)
- Temple University (US)
- Corresponding author
- So, Kevin Kam Fung
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2013-09
- Volume
- 34
- Pages
- 31-41
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W2053639677
- Cited by
- 328
- References
- 131
- Citations by year
- 2026: 5 · 2025: 17 · 2024: 19 · 2023: 29 · 2022: 27 · 2021: 54 · 2020: 42 · 2019: 33 · 2018: 32 · 2017: 24 · 2016: 21 · 2015: 16 · 2014: 7 · 2013: 1
- FWCI
- 44.57
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- International Journal of Hospitality Management (publishedVersion)
- Griffith Research Online (submittedVersion)
- Funders
- Griffith University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Keywords
- customer-brand identification, brand management, service experience, hotel industry
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