Cited by 328Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDiverse Aspects of Tourism Research

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The influence of customer brand identification on hotel brand evaluation and loyalty development

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So, Kevin Kam Fung, King, Ceridwyn, Sparks, Beverley A., Wang, Ying·2013·International Journal of Hospitality Management

DOI 10.1016/j.ijhm.2013.02.002

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Country Club Members’ Perceptions of Value, Image Congruence, and Switching Costs: an Exploratory Study of Country Club Members’ Loyalty
Back, K., & Lee, J. (2009) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348009344232 · Cited by 58
Brand asset equilibrium in hotel management
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The West Ham Syndrome
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Consumers’ evaluation of brand portfolios
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Essentials of Marketing Research
Malhotra, N. K., Birks, D. F., & Wills, P. A. (2013) · Cited by 22

Flagged first, then by citations

Research works printed but not linked: 1

Jacoby, 1971, A model of multi-brand loyalty, Journal of Advertising Research, 11, 25, 10.1080/00218499.1971.12519035 · DOI

Sorted by citations

CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction
Martínez, P., & del Bosque, I. R. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.05.009 · Cited by 1,136
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
So, K. K. F., King, C., Sparks, B., & Wang, Y. (2014) · Journal of Travel Research · doi:10.1177/0047287514541008 · Cited by 758
Self-citation
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Kandampully, J. A., Zhang, T. C., & Bilgihan, A. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-03-2014-0151 · Cited by 744
Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty
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Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
Chen, S.-C., & Lin, C.-P. (2019) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2018.11.025 · Cited by 606

See all 328

Authors: So, K. K. F., King, C., Sparks, B. A., & Wang, Y.
Affiliations: Griffith University (AU)
Temple University (US)
Corresponding author: So, Kevin Kam Fung
ORCID: So, Kevin Kam Fung
King, Ceridwyn
Venue: International Journal of Hospitality Management
Publisher: Elsevier BV
Published: 2013-09
Volume: 34
Pages: 31-41
ISSN: 0278-4319 (ISSN-L)
DOI: 10.1016/j.ijhm.2013.02.002
OpenAlex: W2053639677
Cited by: 328
References: 131
Citations by year: 2026: 5 · 2025: 17 · 2024: 19 · 2023: 29 · 2022: 27 · 2021: 54 · 2020: 42 · 2019: 33 · 2018: 32 · 2017: 24 · 2016: 21 · 2015: 16 · 2014: 7 · 2013: 1
FWCI: 44.57
Type: journal article
Language: en
Open access: green
hdl.handle.net
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: International Journal of Hospitality Management (publishedVersion)
Griffith Research Online (submittedVersion)
Funders: Griffith University
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Keywords: customer-brand identification, brand management, service experience, hotel industry

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