The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
Bolstering and restoring feelings of competence via the IKEA effect
Open accessAbstract
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in self-creation and the utility that they derive from such activities. We propose that creating products fulfills consumers' psychological need to signal competence to themselves and to others, and that feelings of competence associated with self-created products lead to their increased valuation. We demonstrate that the feelings of competence that arise from assembling products mediate their increased value (Experiment 1), that affirming consumers' sense of self decreases the value they derive from their creations (Experiment 2), and that threatening consumers' sense of self increases their propensity to make things themselves (Experiments 3A and 3B).
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Cites
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Kirk, C. P., & Rifkin, L. S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.05.028 · Cited by 666
The Handmade Effect: What's Love Got to Do with It?
Fuchs, C., Schreier, M., & Van Osselaer, S. M. J. (2015) · Journal of Marketing · doi:10.1509/jm.14.0018 · Cited by 437
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
André, Q., Carmon, Z., Wertenbroch, K., Crum, A., Frank, D., Goldstein, W., Huber, J., van Boven, L., Weber, B., & Yang, H. (2018) · Customer Needs and Solutions · doi:10.1007/s40547-017-0085-8 · Cited by 332
Trusting Automation: Designing for Responsivity and Resilience
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Metadata
- Authors
- Mochon, D., Norton, M. I., & Ariely, D.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2012-12
- Volume
- 29
- Issue
- 4
- Pages
- 363-369
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2096965964
- Cited by
- 215
- References
- 19
- FWCI
- 34.74
- Type
- journal article
- Language
- en
- Open access
- green
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- Mochon, D., Norton, M. I., & Ariely, D. (2012). Bolstering and restoring feelings of competence via the IKEA effect. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2012.05.001
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
