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Cited by 220

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Scripting markets: From value propositions to market propositions

Storbacka, Kaj, Nenonen, Suvi·2011·Industrial Marketing Management
DOI 10.1016/j.indmarman.2010.06.038
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Cited by

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Metadata

Authors
Storbacka, K., & Nenonen, S.
Venue
Industrial Marketing Management
Publisher
Elsevier BV
Published
2011-02
Volume
40
Issue
2
Pages
255-266
ISSN
0019-8501 (ISSN-L)
DOI
10.1016/j.indmarman.2010.06.038
OpenAlex
W1975154776
Cited by
220
References
5
FWCI
29.32
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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CoChat. (2026). Citation check: Scripting markets: From value propositions to market propositions. https://app.cochat.ai/papers/10.1016/j.indmarman.2010.06.038
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Storbacka, K., & Nenonen, S. (2011). Scripting markets: From value propositions to market propositions. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2010.06.038

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.