The DOI matches its Crossref record; 104 of the 110 references it cites were found in a registry or an index; 2 of the 29 sources its claims cite were checked for support.
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Open accessAbstract
In the last three decades, an influential research stream has emerged which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ particular interactive brand relationships, relative to traditional concepts, including ‘involvement.’ However, despite the growing scholarly interest regarding the undertaking of marketing research addressing ‘engagement,’ studies have been predominantly exploratory in nature, thus generating a lack of empirical research in this area to date. By developing and validating a CBE scale in specific social media settings, we address this identified literature gap. Specifically, we conceptualize CBE as a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions. We derive three CBE dimensions, including cognitive processing, affection, and activation. Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale, which we proceed to validate within a nomological net of conceptual relationships and a rival model. The findings suggest that while consumer brand ‘involvement’ acts as a CBE antecedent, consumer ‘self-brand connection’ and ‘brand usage intent’ represent key CBE consequences, thus providing a platform for further research…
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The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“the qualitative study shows consumer conceptions of CBE are aligned with key findings addressing the 'engagement' concept in prior research (Brodie et al. 2011;Leeflang 2011).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang 2011 sourceExperimental — accuracy not yet measured
The available Abstract describes the formalization of marketing and future developments, while the metadata lists customer engagement only as a keyword. Searches for consumer conceptions of CBE, qualitative findings, and the engagement concept found no passage addressing whether those conceptions align with prior research. (LLM, conf=0.71)
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passes- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“In an additional EFA including only the 10 retained CBE items, the scree plot and the eigen values exceeding 1.0 concurred in suggesting the suitability of a threefactor solution for CBE, which explained 69.63% of the total variance.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“For these brands, the respondents exhibited a substantially lower willingness to exert cognitive, emotional or behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passesIn the paper
“we observed the scree in the scree plot at three factors; thus corresponding to our hypothesized three-factor model of CBE.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
What the sources say
- Not checked — no full text of the sourcecites Cattell 1966 source
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Strength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the re-estimated model were as follows: χ 2 (53) = 464.9(p=0.000); and χ 2 /df = 8.72, GFI = .865;CFI = .922;RMSEA = .118;and SRMR = .048;thus indicating a worse fit, relative to the three-factor model.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the audio recorded findings suggested that consumers predominantly equated their 'engagement' with their selected brands to specific brand interactions.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesThe paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“while consumer brand 'involvement' acts as a CBE antecedent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the results indicated that for perceived 'highly engaging' brands consumers, typically, appeared willing to exert considerable cognitive, emotional and behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesThe paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“We derive three CBE dimensions, including cognitive processing, affection, and activation.”
- Also stated in: § CBE Conceptual Development · plain
“we propose three CBE dimensions, which correspond to the generic cognitive, emotional and behavioral nature of 'engagement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passes- Also stated in: § CBE Conceptual Development · plain
- Probably not a substantial claim. 11
- It may state two separate claims as one. 14
The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“As such, this research responds directly to the Marketing Science Institute's (MSI 2010), Leeflang's (2011), and Brodie et al.'s (2011) call for the undertaking of 'engagement'-based scale development research.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
What the sources say
- Not matchedcites MSI 2010
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang (2011) sourceExperimental — accuracy not yet measured
The indexed Abstract describes a broad agenda for developing marketing research, and the keywords include customer engagement. Searches for engagement-based scale development and customer-engagement measures returned no passage in our copy calling for that research; the retrieved text does not establish the specific attribution to Leeflang. (LLM, conf=0.72)
- Not matchedcites Brodie et al. (2011)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
- Also stated in: § Results · plain
“resulting in a three-factor, 10-item CBE scale for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Also stated in: § Results · plain
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“The item screening generated a reduced pool of 39 CBE items.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Strength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✗ Load-bearing: fails✓ Based: passesProbably not a substantial claim. The paper’s conclusions may not depend on it.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“we retained 12 items for the 'cognitive processing,' 15 items for the 'affection,' and 12 items for the 'activation' dimensions of CBE for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Reliability (internal consistency) analyses using Cronbach's alpha indicated the scale had good reliability: (i) Cognitive processing: .753;(ii) Affection: .839;(iii) Activation: .776;and (iv) Overall 10-item CBE scale: .823.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;(ii) Affection: .907; (iii) Activation: .894;and (iv) Overall CBE scale: .933.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
None of the sources cited for this claim have been checked yet.
In the paper
“The results in Figure 1 suggested excellent model fit (Iacobucci 2010: p. 91): χ 2 (32) = 97.994(p=0.000); and χ 2 /df = 3.06.Further, GFI = .968;CFI = .984;RMSEA = .061;and SRMR = .0278;thus corroborating the excellent model fit to the data”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A claim is checked only against the cited paper’s full text, never its abstract, and none is available for its sources.
In the paper
“The regression weights (βs) for each of the items onto their intended factor were significant (e.g.AFFECTION → AFFEC.1: .895);and all standardized coefficients .50;suggesting that each of the items should remain in the model”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Similarly, while we found consumers' brand-related 'affection' (.426) and 'activation' (.402) in specific consumer/brand interactions to exert a similar significant effect on individuals' ensuing 'brand usage intent,' consumers' level of 'cognitive processing' (.045) failed to produce a significant effect.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“which indicated that discriminant validity was attained for 14 of the 15 possible construct pairs; that is, with the exception of COG.PROC.-AFFEC.(Table 5).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
What the sources say
- Not matchedcites Fornell and Larcker 1981a/b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Each of the squared multiple correlations exceeded .50;also indicating good item reliability.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The regression coefficients indicated that each of the items made a significant contribution to the measurement of its intended construct, thus contributing to the model's convergent validity.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the calibration sample are: χ 2 (243) = 653.561(p=0.000); and χ 2 /df = 2.69, GFI = .824;CFI = .932;RMSEA = .078;and SRMR = .0616;the validation sample: χ 2 (243) = 666.7 (p=0.000);χ 2 /df = 2.77, GFI = .817;CFI = .938;RMSEA = .079;and SRMR = .0516.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“Highly similar results were attained across both sub-samples (Table 6), which also exhibited significant resemblance to the results for the full sample (Alwin and Jackson 1981).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
What the sources say
- Not matchedcites Alwin and Jackson 1981
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Not matched
In the paper
“Fourth, 'engagement' plays a central role in a nomological net of focal conceptual relationships (Brodie et al. 2011)”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✗ Load-bearing: fails✓ Based: passesProbably not a substantial claim. The paper’s conclusions may not depend on it.
- Not matched
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As such, study 3 confirmed the CBE scale representing a valid, reliable and stable measurement instrument.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“more recently the 'consumer brand engagement' (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular interactive brand relationships, relative to traditional concepts, including 'involvement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
- Not matched
In the paper
“'engagement' reflects a motivational state (Van Doorn et al. 2010), which occurs by virtue of an individual's (i.e. the 'engagement subject') focal interactive experiences with a particular object or agent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not checked — no full text of the sourcecites Van Doorn et al. 2010 source
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“studies have been predominantly exploratory in nature; thus generating a lack of empirical research in this area to date.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“and as such, may be useful for scholars and managers seeking to predict specific consumer behavior outcomes;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Tests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Additionally, this paper contributes insights regarding the potential role of CBE in the advancement of the broader theoretical perspectives of relationship marketing, S-D logic and consumer culture theory, which are centered upon the importance of establishing and maintaining value-laden, interactive and co-creative consumer/brand interactions and relationships.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As a result, consumers' CBE levels with a focal brand may fluctuate: (i) During (i.e.within) a particular brand interaction; and (ii) Across brand interactions over time.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Contributions, Limitations & Implications Academic Implications
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Overall, we expect managerial cultivation of CBE to generate enhanced consumer brand retention and loyalty outcomes.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Managerial Implications
Tests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✗ Based: failsProbably not a substantial claim. It may be too vague to check against evidence. The paper may give no reason why it holds.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Represents a promising, under-explored concept to date;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“thus indicating that not only does CBE have a positive effect on consumer 'self-brand connection,' but CBE explains most of the variance observed for this construct.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
The paper relies on this without support.
The selected social media brands (Facebook.com, Twitter.com, LinkedIn.com) are representative of social media contexts for studying CBE.
“Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
“we selected the brand Facebook.comfor investigation”
“we selected the social media brand Twitter.com for investigation”
The paper relies on this without support.
The causal direction is from consumer brand involvement through CBE to self-brand connection and brand usage intent, not the reverse.
“we identified a mediating effect of CBE in the association between consumer brand 'involvement' and 'brand usage intent.'”
The paper relies on this without support.
The nomological net includes all relevant mediating variables.
“which implies there are no omitted mediating variables, and the mediating hypotheses are supported.”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Study 1 is described as social-media-specific despite its unrestricted brand selection
MinorThe paper says it selected a social media setting for studies 1-3, but its Study 1 instructions allowed brands from any category; the reported selections include a television show.
“We selected a social media setting in studies 1-3”
“We instructed the participants to select a brand in any category that is 'highly engaging' to them”
Activation-self-brand squared correlation does not match its correlation
MinorTable 5 reports a correlation of .86 for this pair, whose square is approximately .74, but places .46 in the corresponding squared-correlation cell.
Reported 0.46 · recomputed 0.7396
“| Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 |”
Affection-brand-usage squared correlation does not match its correlation
MinorTable 5 gives a correlation of .74 for this pair, implying a squared correlation of approximately .55 rather than the reported .46.
Reported 0.46 · recomputed 0.5476
“| Affection | .84 | .85 | .76 | .57 | .74 | .46 | | Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 | | Connection | | | | | | | | Brand Usage | .67 | .64 | .74 | .70 | .67 | .76 |”
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Sorted by citations
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Dynamics of customer interaction on social media platforms
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“Specifically, by actively engaging users in company issues and business processes via social media, companies have the capability to tap into new opportunities to improve customer satisfaction and loyalty (Hollebeek et al. 2014).”
BackgroundSelf-citationThe Impact of Social Media on Consumer Buying Intention
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The role of website stimuli of experience on engagement and brand advocacy
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Self-citationThe role of social media elements in driving co-creation and engagement
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“This conforms finding of previous studies in the case of live chat, mobile apps, and mobile shopping (Hollebeek et al., 2014; McLean & Osei-Frimpong, 2017; Solem & Pedersen, 2016; Thakur, 2018, 2019) implying the ability to use the technology effortlessly influences CBE significantly and further…”
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Achieving customer engagement with social media: A qualitative comparative analysis approach
Gligor, D. M., Bozkurt, S., & Russo, I. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.04.006 · Cited by 116
Khan, I. M., Hollebeek, L. D., Fatma, M., Islam, J. U., Rather, R. A., Shahid, S., & Sigurðsson, V. (2022) · Journal of Marketing Management · doi:10.1080/0267257x.2022.2106290 · Cited by 116
Self-citationThe Ethics of Gamification in a Marketing Context
Thorpe, A. S., & Roper, S. (2017) · Journal of Business Ethics · doi:10.1007/s10551-017-3501-y · Cited by 126
“In describing engagement, researchers have made the distinction between cognitive and behavioural types (Broadie et al. 2011; Hollebeek et al. 2014), with the most powerful bases having more than one genre present.”
BackgroundExamining customer engagement and brand loyalty in retail banking
Kosiba, J. P., Boateng, H., Amartey, A. F. O., Boakye, R. O., & Hinson, R. E. (2018) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-08-2017-0163 · Cited by 102
Consumer engagement in online brand communities: the moderating role of personal values
Marbach, J., Lages, C. R., Nunan, D., & Ekinci, Y. (2019) · European Journal of Marketing · doi:10.1108/ejm-10-2017-0721 · Cited by 120
How augmented reality media richness influences consumer behaviour
de Amorim, I. P., Guerreiro, J., Eloy, S., & Loureiro, S. M. C. (2022) · International Journal of Consumer Studies · doi:10.1111/ijcs.12790 · Cited by 122
Algharabat, R. (2018) · Journal of Internet Commerce · doi:10.1080/15332861.2017.1422667 · Cited by 108
“…between user engagement and co-creation is still vague regarding the nature and empirical definition of user engagement and co-creation (Vivek, Beatty, and Morgan 2012; Blasco-Arcas, Hernandez-Ortega, and Jimenez-Martinez 2014, 2016; Hollebeek, Glynn, and Brodie 2014; Algharabat et al. 2018).”
BackgroundMethodInfluentialGarg, P., Gupta, B., Dzever, S., Sivarajah, U., & Kumar, P. V. (2020) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102069 · Cited by 103
“Understanding the nature of customer/brand relationship has become much more complex with the introduction of social and video sharing platforms such as Facebook, Twitter, blogs, YouTube and Vimeo (Brodie, Ilic, Juric, & Hollebeek, 2013; Hollebeek, Glynn, & Brodie, 2014).”
BackgroundMethodBelanche, D., Casaló, L. V., & Flavián, C. (2017) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2017.02.004 · Cited by 103
Jibril, A. B., Kwarteng, M. A., Chоvancοva, M., & Pilík, M. (2019) · Cogent Business & Management · doi:10.1080/23311975.2019.1673640 · Cited by 133
“Again, reflecting on the fundamental principles of the EFA and consistent with prior research (Hollebeek et al, 2014; Hair Jr, et al, 2016), the evaluative measure of SMP and CBE to test the dimensionality of other constructs used for the present study was further subjected into the principal…”
ResultThe landscape of customer engagement in hospitality and tourism: a systematic review
Hao, F. (2020) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2019-0765 · Cited by 92
Customer engagement research in hospitality and tourism: a systematic review
Shu-ping, C., Han, X., Bilgihan, A., & Okumuş, F. (2021) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2021.1903644 · Cited by 111
Encouraging intrinsic motivation in management training: The use of business simulation games
Buil, I., Catalán, S., & Martínez, E. P. (2019) · The International Journal of Management Education · doi:10.1016/j.ijme.2019.02.002 · Cited by 118
“Following previous research, engagement was modelled as a second-order reflective construct comprising cognitive, emotional, and behavioural dimensions (Fredricks et al., 2004; Hollebeek et al., 2014).”
MethodHelme-Guizon, A., & Magnoni, F. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1599990 · Cited by 123
“These findings are in line with Dwivedi (2015), Hollebeek (2011a), Hollebeek et al. (2014), Vivek et al. (2012).”
BackgroundResultInfluentialEight social media challenges for marketing managers
Hofacker, C. F., & Belanche, D. (2016) · Spanish Journal of Marketing - ESIC · doi:10.1016/j.sjme.2016.07.003 · Cited by 106
When gamification backfires: the impact of perceived justice on online community contributions
Leclercq, T., Poncin, I., Hammedi, W., Kullak, A., & Hollebeek, L. D. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2020.1736604 · Cited by 99
“…base has been advocated as an important strategic imperative, given these users ’ typically elevated levels of trust, positive brand-related a ff ect, satisfaction and loyalty, which in turn motivate their ongoing engagement (Hollebeek et al., 2014; Hollebeek & Macky, 2019; Van Doorn et al., 2010).”
BackgroundSelf-citationAi-zhong, H., Cai, Y., Cai, L., & Zhang, Y. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-08-2019-0128 · Cited by 125
The role of customer experience in the perceived value–word-of-mouth relationship
Kuppelwieser, V. G., Klaus, P., Manthiou, A., & Hollebeek, L. D. (2021) · Journal of Services Marketing · doi:10.1108/jsm-11-2020-0447 · Cited by 110
Self-citationHollebeek, L. D., & Andreassen, T. W. (2018) · Journal of Services Marketing · doi:10.1108/jsm-11-2017-0389 · Cited by 97
Self-citationCollective engagement in organizational settings
Kleinaltenkamp, M., Karpen, I. O., Plewa, C., Jaakkola, E., & Conduit, J. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.02.009 · Cited by 99
Hamzah, Z. L., Wahab, H. A., & Waqas, M. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-05-2020-0113 · Cited by 105
Trust in Social Media: Enhancing Social Relationships
Hatamleh, I. H. M., Safori, A. O., Habes, M., Tahat, O. M., Ahmad, A. K., Abdallah, R. A.-Q., & Aissani, R. A. (2023) · Social Sciences · doi:10.3390/socsci12070416 · Cited by 147
“Social media engagement refers to the ways in which individuals interact with social media platforms and content, including posting, liking, commenting, sharing, and following (Hollebeek et al. 2014).”
BackgroundFinancial institutions using social media – do consumers perceive value?
Dootson, P., Beatson, A., & Drennan, J. C. (2016) · International Journal of Bank Marketing · doi:10.1108/ijbm-06-2014-0079 · Cited by 107
“Content can include text, video, images, audio, and gaming (Hollebeek, Glynn and Brodie, 2014).”
BackgroundThe influence of cultural blogs on their readers’ cultural product choices
Magno, F. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.01.007 · Cited by 112
“In detail, engagement is defined as the result of a “psychological process” (Bowden, 2009; Brodie et al., 2013) that involves hedonic, utilitarian, and social aspects of consumer attitudes (Bagozzi & Dholakia, 2002; Hollebeek et al., 2014; Huang, 2015).”
BackgroundCustomer Engagement Behaviors in Hospitality: Customer-Based Antecedents
Romero, J. (2017) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2017.1288192 · Cited by 97
“Hollebeek, Glynn, and Brodie (2014) propose that cognitive processing, affection, and activation are the dimensions of customer engagement.”
BackgroundUnderstanding online event experience: The importance of communication, engagement and interaction
Kharouf, H., Biscaia, R., García-Pérez, A., & Hickman, E. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.12.037 · Cited by 102
“referred to it as an antecedent of consumer engagement (Hollebeek et al., 2014).”
BackgroundInspired and engaged: Decoding MASSTIGE value in engagement
Das, M., Saha, V., & Roy, A. (2021) · International Journal of Consumer Studies · doi:10.1111/ijcs.12726 · Cited by 111
Influence of robots service quality on customers' acceptance in restaurants
Shah, T. R., Kautish, P., & Mehmood, K. (2023) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-09-2022-0780 · Cited by 110
Unveiling heterogeneous engagement-based loyalty in brand communities
Dessart, L., Manzano, J. A., & Veloutsou, C. A. (2019) · European Journal of Marketing · doi:10.1108/ejm-11-2017-0818 · Cited by 107
Determinants of negative customer engagement behaviours
Do, D. K. X., Rahman, K., & Robinson, L. J. (2019) · Journal of Services Marketing · doi:10.1108/jsm-02-2019-0050 · Cited by 119
Omnichannel retailing: The role of situational involvement in facilitating consumer experiences
Hsia, T.-L., Wu, J., Xu, X., Li, Q., Peng, L., & Robinson, S. (2020) · Information & Management · doi:10.1016/j.im.2020.103390 · Cited by 98
Online brand advocacy and brand loyalty: a reciprocal relationship?
Wilk, V., Soutar, G. N., & Harrigan, P. (2021) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-05-2020-0303 · Cited by 96
Qiu, L., Chen, X., & Lee, T. J. (2021) · Sustainability · doi:10.3390/su13158655 · Cited by 106
“Moreover, the object of customer Hollebeek et al. [49] suggested that customer brand fit consists of three dimensions: cognitive processing, affection, and behavior. engagement can be products, brands, or activities [51].”
BackgroundMainolfi, G., Presti, L. L., Marino, V., & Filieri, R. (2021) · Psychology & Marketing · doi:10.1002/mar.21638 · Cited by 88
Perceived value of AI-based recommendations service: the case of voice assistants
Akdim, K., & Casaló, L. V. (2023) · Service Business · doi:10.1007/s11628-023-00527-x · Cited by 122
“To do so, we combined social presence (e.g. Van Doorn et al. 2017), the cost–benefit paradigm (Kleijnen et al. 2007), perceived value (Zeithaml et al. 2020) and consumer engagement (Holle-beek 2011; Hollebeek et al. 2014).”
BackgroundMethodInfluentialColladon, A. F. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.03.026 · Cited by 98
“Hollebeek, Glynn, and Brodie (2014) conceptualized consumer brand engagement on social media and developed a measurement scale, based on survey questions.”
BackgroundDeveloping and validating a multidimensional tourist engagement scale (TES)
Huang, S., & Choi, H. C. (2019) · Service Industries Journal · doi:10.1080/02642069.2019.1576641 · Cited by 102
“Our study empirically tested engagement in a tourism setting as a response to calls for more empirical studies on engagement (Bolton, 2011; Hollebeek et al., 2014; MSI, 2010).”
BackgroundInfluentialGong, Y., Xiao, J., Tang, X., & Li, J. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1128686 · Cited by 97
“These dimensions are crucial for the creation of long-lasting connections that are advantageous for both enterprises and their clients (Hollebeek et al., 2014).”
BackgroundImpact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook
Amin, F., & Khan, M. F. (2018) · Vision The Journal of Business Perspective · doi:10.1177/0972262918785962 · Cited by 95
Customer engagement and eWOM in tourism
Kanje, P., Charles, G., Elly, T., Mossberg, L. L., & Andersson, T. D. (2020) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-04-2019-0074 · Cited by 111
Gálvez‐Rodríguez, M. D. M., Sáez-Martín, A., García-Tabuyo, M., & Pérez, M. D. C. C. (2018) · Public Relations Review · doi:10.1016/j.pubrev.2018.03.003 · Cited by 91
Fernandes, T., & Castro, A. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2020.1724179 · Cited by 96
“Regarding CE in social media, the scenario is very similar: current studies focus either on specific (e.g. Hollebeek et al., 2014) or on several communities (e.g. Dessart, 2017) without comparing differences across brands.”
BackgroundMethodInfluentialExamining the mediating role of social interactivity between customer engagement and brand loyalty
Ting, D. H., Abbasi, A. Z., & Ahmed, S. (2020) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-10-2019-0576 · Cited by 106
Sharing economy: International marketing strategies
Kozlenkova, I. V., Lee, J.-Y., Xiang, D., & Palmatier, R. W. (2021) · Journal of International Business Studies · doi:10.1057/s41267-020-00393-z · Cited by 102
Fetais, A. H. M. A., Algharabat, R., Aljafari, A. M., & Rana, N. P. (2022) · Information Systems Frontiers · doi:10.1007/s10796-022-10264-7 · Cited by 95
“Furthermore, extant literature (Alalwan et al., 2019; Hollebeek et al., 2014; Hollebeek, 2011a; Leckie et al., 2016; Vivek et al., 2012) reported the positive relationship between engagement dimensions (consumers’ cognitive processing, affective part) and brand loyalty.”
BackgroundResultInfluentialLinking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, H. Y., Elrehail, H., Bayram, P., & Samarah, T. (2022) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-08-2021-0627 · Cited by 85
Leek, S., Houghton, D., & Canning, L. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2017.10.009 · Cited by 91
Place attachment and tourist engagement of major visitor attractions in Lisbon
Loureiro, S. M. C., & Sarmento, E. M. (2018) · Tourism and Hospitality Research · doi:10.1177/1467358418761211 · Cited by 95
“When regarding the literature on engagement, we may find the term associated to co-creation, interactions, processes (Brodie et al., 2011; Hollebeek et al., 2014), devotion (Pimentel and Reynolds, 2004), levels of knowledge and consumption frequency (Kumar and Pansari, 2016; Wei et al., 2013).”
BackgroundPappa, G. L., Cunha, T. O., Bicalho, P. V., Ribeiro, A. L. P., da Silva, A. P. C., Meira, W., & Beleigoli, A. M. R. (2017) · Journal of Medical Internet Research · doi:10.2196/jmir.5816 · Cited by 94
“For instance, many marketing-related studies have proposed different theoretical frameworks to help understand the behavior of customers in virtual brand communities [15,16] or to identify the reasons for customers engaging online [17].”
BackgroundUsing social media for competitive business outcomes
Cao, Y., Ajjan, H., Hong, P. C., & Le, T. T. (2018) · Journal of Advances in Management Research · doi:10.1108/jamr-05-2017-0060 · Cited by 101
Vishnu-Menon, R., Sigurdsson, V., Larsen, N., Fagerstrøm, A., Sørensen, H. B., Marteinsdottir, H. G., & Foxall, G. (2019) · Journal of Air Transport Management · doi:10.1016/j.jairtraman.2019.05.002 · Cited by 78
Ho, M. H.-W., Chung, H. F. L., Kingshott, R. P. J., & Chiu, C.-C. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.02.008 · Cited by 105
Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors
Li, D., & Han, X. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102355 · Cited by 91
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, P., Sadh, A., Billore, A., & Motiani, M. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-01-2020-2705 · Cited by 101
The role of customer engagement in the involvement-loyalty link
Parihar, P., Dawra, J., & Sahay, V. S. (2018) · Marketing Intelligence & Planning · doi:10.1108/mip-11-2017-0318 · Cited by 95
Lee, M., Hong, J., Chung, S.-H., & Back, K.-J. (2020) · Journal of Travel Research · doi:10.1177/0047287520934874 · Cited by 82
“In addition, effective social media activities enhance relational outcomes, such as firm value (S. Chung et al. 2014), parasocial interactions (S. A. Lee and Lee 2017), word of mouth (WOM) and loyalty (Risius and Beck 2015), consumer attachment (VanMeter, Grisaffe, and Chonko 2015), and public…”
BackgroundThe impact of eWOM on consumer brand engagement
Srivastava, M., & Sivaramakrishnan, S. (2020) · Marketing Intelligence & Planning · doi:10.1108/mip-06-2020-0263 · Cited by 113
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, M. L., Leung, W. K. S., Yang, M. X., Koay, K. Y., & Chang, M. K. (2022) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-07-2021-0522 · Cited by 108
How to measure engagement in Twitter: advancing a metric
Muñoz-Expósito, M., Oviedo‐García, M. Á., & Castellanos‐Verdugo, M. (2017) · Internet Research · doi:10.1108/intr-06-2016-0170 · Cited by 94
Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans
Huettermann, M., Uhrich, S., & Koenigstorfer, J. (2019) · Journal of Global Sport Management · doi:10.1080/24704067.2019.1576143 · Cited by 88
“because the value outcomes of customer engagement (benefits or detriments) vary across situations and actors (Hollebeek et al., 2019; Jaakkola & Alexander, 2014). Previous studies on fan engagement often center on the outcomes as perceived by fans (e.g. Stieler et al., 2014; Uhrich, 2014). However, sports teams (and t…”
BackgroundInfluentialAntecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook
Touni, R., Kim, W., Choi, H.-M., & Ali, M. (2020) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348019895555 · Cited by 80
“For instance, Hollebeek, Glynn, and Brodie (2014) confirmed that customer involvement exerted a strong influence on all three elements of customer brand engagement in social media: cognitive processing, affection, and activation.”
BackgroundThe influence of YouTubers on followers’ use intention
Corrêa, S. C. H., Soares, J. L., Christino, J. M. M., Gosling, M., & Gonçalves, C. A. (2020) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-09-2019-0154 · Cited by 108
Hasan, M., & Sohail, M. S. (2020) · Journal of International Consumer Marketing · doi:10.1080/08961530.2020.1795043 · Cited by 130
Antecedents and consequences of user engagement in smartphone travel apps
Ali, F., Terrah, A., Wu, C., Ali, L., & Wu, H. (2021) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-09-2020-0221 · Cited by 99
Emotions and consumer behaviour: A review and research agenda
Sharma, K., Trott, S., Sahadev, S., & Singh, R. P. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12937 · Cited by 108
Engaging Restaurant Customers on Facebook: The Power of Belongingness Appeals on Social Media
Gruss, R., Kim, E., & Abrahams, A. S. (2019) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348019892071 · Cited by 83
“The behavioral aspect refers to a customer’s performance of interactive activities that require time, effort, and energy (Hollebeek et al., 2014).”
BackgroundMethodThe impact of the quality of intelligent experience on smart retail engagement
Fan, X., Ning, N., & Deng, N. (2020) · Marketing Intelligence & Planning · doi:10.1108/mip-09-2019-0439 · Cited by 94
Customer engagement with digitalized interactive platforms in retailing
Roy, S. K., Singh, G., Sadeque, S., Harrigan, P., & Coussement, K. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114001 · Cited by 124
Solem, B. A. A., & Pedersen, P. E. (2016) · Journal of Marketing Management · doi:10.1080/0267257x.2016.1145723 · Cited by 96
“A main assumption is that individuals experiencing regulatory fit engage positively in terms of emotional, cognitive, intentional and behavioural investment in a brand activity, in line with the multidimensional view of CBE (Dessart et al., 2015; Hollebeek et al., 2014) and evidence from a meta-analysis showing that r…”
BackgroundMethodResultInfluentialA customer engagement framework for a B2B context
Youssef, Y. M. A., Johnston, W. J., Abdelhamid, T. A., Dakrory, M. I., & Soliman, M. G. (2017) · Journal of Business and Industrial Marketing · doi:10.1108/jbim-11-2017-0286 · Cited by 95
The impact of Facebook experience on consumers’ behavioral Brand engagement
Triantafillidou, A., & Siomkos, G. J. (2018) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-03-2017-0016 · Cited by 90
Social media: communication strategies, engagement and future research directions
Dolan, R. M., Conduit, J., Fahy, J., & Goodman, S. (2017) · International Journal of Wine Business Research · doi:10.1108/ijwbr-04-2016-0013 · Cited by 90
Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur
McKeown, C., & Shearer, L. (2019) · Journal of Consumer Behaviour · doi:10.1002/cb.1780 · Cited by 87
Social media brand engagement: dimensions, drivers and consequences
Chahal, H., Wirtz, J., & Verma, A. (2019) · Journal of Consumer Marketing · doi:10.1108/jcm-11-2018-2937 · Cited by 98
Fletcher‐Brown, J., Turnbull, S., Viglia, G., Chen, T., & Pereira, V. E. (2020) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2020.06.002 · Cited by 90
Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty
Garzaro, D. M., Varotto, L. F., & Pedro, S. D. C. (2020) · International Journal of Bank Marketing · doi:10.1108/ijbm-08-2020-0457 · Cited by 106
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
Σταθοπούλου, Α., Borel, L., Christodoulides, G., & West, D. (2017) · Psychology and Marketing · doi:10.1002/mar.20999 · Cited by 88
“…of this paper is to integrate hashtags with CBE, and to introduce ‘Consumer Branded Hashtag Engagement’ (CBHE) which, following the CBE definition by Hollebeek et al. (2014), is defined here as ‘a consumers’ positively valenced brand-related cognitive, emotional and behavioral # hashtag activity…”
InfluentialNAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS
Wilk, V., Harrigan, P., & Soutar, G. N. (2018) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2017.1389246 · Cited by 100
Ismail, A. R., Nguyen, B., Chen, J., Melewar, T. C., & Mohamad, B. (2020) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-07-2019-1017 · Cited by 116
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, M. W., Leckie, C., & Johnson, L. W. (2020) · Journal of Brand Management · doi:10.1057/s41262-020-00198-3 · Cited by 99
“Their results generally support the mediating role of CBE (e.g. Algharabat et al. forthcoming; Dwivedi et al. 2016; Hollebeek et al. 2014; Leckie et al. 2016).”
BackgroundResultInfluentialHallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
Hollebeek, L. D., Sarstedt, M., Menidjel, C., Sprott, D. E., & Urbonavičius, S. (2023) · Psychology and Marketing · doi:10.1002/mar.21797 · Cited by 98
Self-citationLing, E. C., Tussyadiah, I. P., Liu, A., & Stienmetz, J. L. (2023) · Journal of Travel Research · doi:10.1177/00472875231217899 · Cited by 116
“…by scholars from different fields, including management, marketing, sociology, and psychology (Bagozzi et al., 1991; Churchill, 1979; Hinkin, 1998; Hollebeek et al., 2014), with particular attention to the processes applied in tourism and hospitality research (e.g., Dedeoğlu et al., 2020; Kim et…”
Sijoria, C., Mukherjee, S., & Datta, B. (2018) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2018.1497564 · Cited by 84
Linking servicescape and customer engagement: An investigation in the hotel context
Li, S. (2021) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2021.102880 · Cited by 89
Bryła, P., Chatterjee, S., & Ciabiada-Bryła, B. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph192416637 · Cited by 157
“Consumer engagement is a multifaceted approach comprising the cognitive, behavioral, and affective aspects of the brand–consumer relationship [11,12].”
BackgroundContent marketing strategy of branded YouTube channels
Wang, R., & Chan‐Olmsted, S. M. (2020) · Journal of Media Business Studies · doi:10.1080/16522354.2020.1783130 · Cited by 83
Yasin, M. M., Liébana-Cabanillas, F. J., Porcu, L., & Kayed, R. N. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101902 · Cited by 98
“While several studies on consumer-brand engagement regarded COBE as a consequence of customer engagement (Hollebeek, 2011a, b; Hollebeek et al., 2014), this study enables the idea of revealing COBE as a consequence of BCE.”
BackgroundLi, S., & Wei, M. (2021) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-07-2020-0656 · Cited by 84
Using social media posts as resources for engaging in value co-creation
Sorensen, A., Andrews, L., & Drennan, J. C. (2017) · Journal of Service Theory and Practice · doi:10.1108/jstp-04-2016-0080 · Cited by 94
How employees engage with B2B brands on social media: Word choice and verbal tone
Pitt, C., Plangger, K. A., Botha, E., Kietzmann, J., & PITT, L. F. (2017) · Industrial Marketing Management · doi:10.1016/j.indmarman.2017.09.012 · Cited by 81
Metadata
- Authors
- Hollebeek, L. D., Glynn, M. S., & Brodie, R. J.
- Affiliations
- University of Waikato (NZ)
- Auckland University of Technology (NZ)
- University of Auckland (NZ)
- Corresponding author
- Hollebeek, Linda D.
- Glynn, Mark S.
- Brodie, Roderick J.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2014-05
- Volume
- 28
- Issue
- 2
- Pages
- 149-165
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2061289966
- Cited by
- 3,276
- References
- 110
- Citations by year
- 2026: 392 · 2025: 370 · 2024: 349 · 2023: 398 · 2022: 363 · 2021: 334 · 2020: 316 · 2019: 259 · 2018: 196 · 2017: 159 · 2016: 92 · 2015: 41 · 2014: 7
- FWCI
- 323.66
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Interactive Marketing (publishedVersion)
- Tuwhera (Auckland University of Technology) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Adelaide Research & Scholarship (AR&S) (University of Adelaide) (submittedVersion)
- Funders
- Massey University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- brand engagement, social media, scale development, consumer-brand relationships, consumer involvement, self-brand connection, cognitive processes, affect, activation, nomological network
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
A language model drew the claims from the paper on 2026-10-11, under version 3 of the claim definition (model deepseek-v4.1-flash, prompt extract-v3).
A second model labelled each claim on 2026-10-11 (model jev-1.13-20260917, definition revision gold-guideline-v0.2).
Cited sources are checked with a language model’s help (gpt-6-sol).
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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