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The role of consumer–brand identification in building brand relationships
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“Our study contributes to the growing research on consumers’ relationships with a brand (Fournier, 1998; Aaker, 1997; Aaker and Fournier, 1995; Wertime, 2002; McEwen, 2005; Thomson et al., 2005) by highlighting the importance of brand identification as the basic psychological process that enables formation of deep, com…”
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“An investigation of relations among the following key issues concerning the consumers' identification with a brand value congruity, consumer–brand identification, consumer–brand commitment, and positive WOM should bridge these gaps in consumer behavior and branding literature.”
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Metadata
- Authors
- Tuškej, U., Golob, U., & Podnar, K.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2013-01
- Volume
- 66
- Issue
- 1
- Pages
- 53-59
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2053180270
- Cited by
- 683
- References
- 7
- FWCI
- 36.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.