The DOI matches its Crossref record; 58 of the 58 references it cites were found in a registry or an index.
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
Open accessAbstract
Augmented reality (AR) applications add a new dimension to the consumer experience by overlaying the consumer’s face or surroundings with virtual products. The aim of this study was to examine three underlying processes (spatial presence, perceived personalization, and perceived intrusiveness) that could explain the persuasiveness of AR apps. In two experiments, we compared an AR app to a non-AR app. Study 1 used an app that augmented the user’s face with virtual products (make-up), while Study 2 used an app that showed virtual products within one’s surroundings (furniture). The results showed that spatial presence and perceived personalization can explain positive persuasive responses towards AR apps. For the app that augmented the user’s face with virtual products, perceived personalization enhanced purchase intentions, while perceived intrusiveness had negative persuasive consequences. For the app that showed virtual products in one’s surroundings, spatial presence enhanced purchase intentions, and no negative persuasive consequences were found.
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Cited by
Personalization in personalized marketing: Trends and ways forward
Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022) · Psychology & Marketing · doi:10.1002/mar.21670 · Cited by 595
Nikhashemi, S. R., Knight, H. H., Nusair, K., & Liat, C. B. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102464 · Cited by 366
Kim, J.-H., Kim, M., Park, M., & Yoo, J. (2023) · Telematics and Informatics · doi:10.1016/j.tele.2022.101936 · Cited by 188
Sun, C., Fang, Y., Kong, M., Chen, X., & Liu, Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102828 · Cited by 148
McKee, K. M., Dahl, A. J., & Peltier, J. W. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2199 · Cited by 75
Metadata
- Authors
- Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2020-09
- Volume
- 118
- Pages
- 474-485
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3044669882
- Cited by
- 281
- References
- 58
- FWCI
- 12.17
- Type
- journal article
- Language
- en
- Open access
- hybrid
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- Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.07.018
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
