Effects of human versus virtual human influencers on the appearance anxiety of social media users
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Participants were reported to elicit significantly lower appearance anxiety in virtual humans than actual human influencers in social media.
“In a related study, participants were reported to elicit significantly lower appearance anxiety in virtual humans than actual human influencers in social media. 60”
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Low Self-Concept Clarity Induces Scarcity Perceptions: The Subsequent Effects on Prosocial Behavior
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“60 Such phenomenon might be explained by the social comparison theory, where individuals assess their social value by comparing themselves to similar virtual personas.”
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- Authors
- Deng, F., & Jiang, X.
- Affiliations
- Chongqing Technology and Business University (CN)
- Corresponding author
- Deng, Fengyi
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2023-03
- Volume
- 71
- Pages
- 103233
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W4313252809
- Cited by
- 172
- References
- 65
- Citations by year
- 2026: 42 · 2025: 54 · 2024: 47 · 2023: 29
- FWCI
- 29.68
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- appearance anxiety, appearance dissatisfaction, social media influencers, virtual influencers, human influencers, influencer marketing, women, scenic images, social media use
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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