Social media literacy protects against the negative impact of exposure to appearance ideal social media images in young adult women but not men
Abstract
Frequent exposure to appearance ideal social media is associated with body dissatisfaction. We hypothesised that commercial and peer social media literacy would protect against the negative impact of exposure to social media appearance ideal images on young adults' body image. The study was presented as an investigation of alcohol promotion on social media. Participants were 187 women (M age = 24.6, SD = 3.7) and 187 men (M age = 22.8, SD = 3.9) who viewed gender-matched alcohol-related appearance ideal social media images or control images containing alcohol only. Social media literacy was assessed prior to image exposure and body satisfaction measured before and after exposure. A negative effect of ideal image exposure on body satisfaction was observed in both women and men. In women only, commercial-social media literacy moderated the negative effect of exposure, independent of internalization or body comparison. Inclusion of social media literacy skills in prevention interventions is supported.
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Social media literacy has been found to be protective against body dissatisfaction among young women but not men.
“Social media literacy has been found to be protective against body dissatisfaction among young women but not men [54], so it is possible that interventions designed to enhance social media literacy will be less effective among boys.”
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- Authors
- Tamplin, N. C., McLean, S. A., & Paxton, S. J.
- Affiliations
- La Trobe University (AU)
- Victoria University (AU)
- Corresponding author
- Paxton, Susan J.
- Venue
- Body Image
- Publisher
- Elsevier BV
- Published
- 2018-09
- Volume
- 26
- Pages
- 29-37
- ISSN
- 1740-1445 (ISSN-L)
- OpenAlex
- W2804303463
- Cited by
- 194
- References
- 66
- Citations by year
- 2026: 11 · 2025: 19 · 2024: 23 · 2023: 19 · 2022: 33 · 2021: 56 · 2020: 17 · 2019: 14 · 2018: 2
- FWCI
- 26.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Body Image (publishedVersion)
- PubMed (publishedVersion)
- Victoria University Research Repository (Victoria University) (submittedVersion)
- Topics
- Social Sciences › Psychology › Clinical Psychology › Eating Disorders and Behaviors
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- social media literacy, appearance ideals, body dissatisfaction, young adults, gender differences, alcohol promotion, body comparison, internalization, prevention interventions
- MeSH terms
- Adult, Body Image, Defense Mechanisms, Emotions, Female, Humans, Male, Peer Group, Personal Satisfaction, Self Concept, Sex Factors, Young Adult, Social Media
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