Pharmacists' perceptions of professionalism on social networking sites
Abstract
Background Social networking sites (SNS) are a new venue for communication, and health care professionals, like the general population, are using them extensively. However, their behavior on SNS may influence public perceptions about their professionalism.Objective This study explored how pharmacists separate professional and personal information and activities on SNS, their perceptions of professional behavior on SNS, and opinions on guidelines in this area.Methods In-depth, semi-structured interviews were conducted with international practising pharmacists (n = 31) recruited from a range of countries (n = 9). Initially, pharmacists known to the research team were invited, and thereafter, participants were recruited using a snowballing technique. The interviews lasted from 30 to 120 min. All interviews were recorded, transcribed verbatim, and thematically analyzed.Results A majority of participants mixed professional and personal information and activities on SNS, and about one third adopted a separation strategy where professional information and activities were clearly separated from personal ones (e.g. two different SNS accounts, or one particular SNS for professional use and another platform for personal purposes). Most participants expressed concern over how pharmacists present themselves and behave in SNS when they reported (un)professional behaviors of peers they had observed. Examples of perceived unprofessional behaviors included revealing details of personal life and activities; open complaints about the pharmacy sector, co-workers, physicians, and patients; inappropriate description of pharmacists' roles and activities; and breaches of patient confidentiality. Positive professional behaviors, such as expression of compassion for patients, examples of effective patient management, promotion of pharmacists' role, and correction of misleading health information being spread online were also observed. There was no consensus on having professional social media guidelines. Some preferred SNS to be unregulated while most believed certain guidance was needed to maintain high professional standards in the online environment.Conclusions A definitive strategy to separate professional and personal information and activities on SNS was not adopted by most pharmacists. E-professionalism issues could negatively impact on the standing of individual practitioners and the profession. Most agreed that education about SNS use would be beneficial; however, support for guidelines or regulations for pharmacists' use of SNS was not unanimous.
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A total of 11 studies conducted in-depth or semistructured interviews, and 6 studies used focus groups.
“A total of 11 studies conducted in-depth or semistructured interviews [34,36,44,49,58,65,73,76,97,104,117], and 6 studies used focus groups [45,49,58,70,112,117].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
A total of 8 studies were conducted in several countries simultaneously.
“A total of 8 studies were conducted in several countries simultaneously [32-39].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Thematic analysis of pharmacists' semistructured interviews recognized addressing unprofessional posts made by peers as positive online behavior.
“The thematic analysis of pharmacists’ semistructured interviews recognized addressing unprofessional posts made by peers as positive online behavior.”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Studies investigated whether participants mixed professional and personal information and activities on social media sites (blended profiles) or adopted a separation strategy (dual citizenship).
“Studies also investigated the purpose of SM use, whether participants mixed professional and personal information and activities on SM sites (blended profiles) or adopted a separation strategy where professional information and activities were clearly separated from personal ones (dual citizenship) [34,39,69,78,79,91,96,97,106].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Social media benefits e-professionalism by improving established networks or enabling collaboration through social media sites.
“The benefits of SM on e-professionalism of HCPs can be seen as improvements of established networks or possibilities for collaboration through SM sites [33, 34, 36, 38, 39, 44-46, 53, 69, 72, 76, 78, 79, 92, 97, 106-108, 117].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Professional networking and collaborations on social media enable development and building of professional identities for health care professions.
“Professional networking and collaborations on SM enable the development and building of professional identities for health care professions [34,38,39,45,67,73,104].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Positive professional behaviors and attitudes regarding patient education and health promotion were reported.
“Positive professional behaviors and attitudes regarding patient education and health promotion were also reported [34,37,75,97,106].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Breaches of patient privacy were a concern for many different types of health care professionals.
“Breaches of patient privacy was a concern for many different types of HCPs [34,43,47,57,91,94,97,107,111,119].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Another positive professional activity was use of social media to educate society in general about the role that pharmacists play in the health care system, their clinical roles, and how they can promote quality care for patients.
“Another positive professional activity was the use of SM to educate society in general about the role that pharmacists play in the health care system, their clinical roles, and how they can promote quality care for patients [34].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Blurred boundaries between professional and personal spheres of social media use, with concerns about exposure of private life or separating private and professional profiles, have been presented in numerous studies in this review.
“Blurred boundaries between professional and personal spheres of SM use [34, 39, 47, 51, 69, 78, 79, 91, 96, 97, 106], with concerns about exposure of one’s private life or separating private and professional profiles have been presented in numerous studies of this review.”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Among pharmacists, perceived unprofessional behaviors included revealing details of personal life and activities; open complaints about the pharmacy sector, coworkers, physicians, and patients; inappropriate description of pharmacists' roles and activities; and breaches of patient confidentiality.
“Among pharmacists, examples of perceived unprofessional behaviors included revealing details of personal life and activities; open complaints about the pharmacy sector, coworkers, physicians, and patients; inappropriate description of pharmacists’ roles and activities; and breaches of patient confidentiality [34].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Professional networking and collaborations on social media enable the development and building of professional identities for health care professions.
“Professional networking and collaborations on SM enable the development and building of professional identities for health care professions [34,38,39,45,67,73,104].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Benefits of social media on e-professionalism of health care professionals can be seen as improvements of established networks or possibilities for collaboration through social media sites.
“Benefits of SM on e-professionalism of HCPs can be seen as improvements of established networks or possibilities for collaboration through SM sites [33, 34, 36, 38, 39, 44-46, 53, 69, 72, 76, 78, 79, 92, 97, 106-108, 117].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Compromising confidentiality concerns were described in numerous studies in this review, especially about breaches of patient privacy or possible risks of violating HIPAA online.
“Compromising confidentiality concerns were described in numerous studies in this review [34, 43, 47, 57, 91, 94, 97, 107, 111, 119], especially about breaches of patient privacy or possible risks of violating HIPAA online.”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
Blurred boundaries between professional and personal spheres of social media use, with concerns about exposure of one's private life, presenting details of personal life, or separating private and professional profiles, have been presented in numerous studies in this review.
“Blurred boundaries between professional and personal spheres of SM use [34, 39, 47, 51, 69, 78, 79, 91, 96, 97, 106], with concerns about exposure of one’s private life, presenting details of personal life, or separating private and professional profiles, have been presented in numerous studies in this review.”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [34]
A study on pharmacists recruited from numerous countries found that most of them did not adopt separate accounts for professional and personal matters on social media, with resultant negative outcomes on the professional career of the individuals.
“A study on pharmacists recruited from numerous countries found that most of them did not adopt separate accounts for professional and personal matters on social media, with resultant negative outcomes on the professional career of the individuals [52].”
From Future healthcare providers and professionalism on social media: a cross-sectional study (2022) · cites this paper as [52]
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- Authors
- Benetoli, A., Chen, T. F., Schaefer, M., Chaar, B., & Aslani, P.
- Affiliations
- The University of Sydney (AU)
- Charité – Universitätsmedizin Berlin (DE)
- Corresponding author
- Aslani, Parisa
- Venue
- Research in Social and Administrative Pharmacy
- Publisher
- Elsevier BV
- Published
- 2017-05
- Volume
- 13
- Issue
- 3
- Pages
- 575-588
- ISSN
- 1551-7411 (ISSN-L)
- OpenAlex
- W2419413507
- Cited by
- 25
- References
- 40
- Citations by year
- 2026: 4 · 2025: 3 · 2024: 2 · 2023: 1 · 2022: 3 · 2021: 4 · 2020: 1 · 2019: 2 · 2018: 2 · 2017: 2 · 2016: 1
- FWCI
- 3.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Research in Social and Administrative Pharmacy (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Health › Social Media in Health Education
- Life Sciences › Pharmacology, Toxicology and Pharmaceutics › Pharmacology › Pharmaceutical industry and healthcare
- Life Sciences › Pharmacology, Toxicology and Pharmaceutics › Pharmacology › Pharmacy and Medical Practices
- Keywords
- pharmacists, social networking sites, professional conduct, professionalism, e-professionalism, social media policy, patient confidentiality, online professional conduct, public perception of pharmacists
- MeSH terms
- Professionalism, Attitude of Health Personnel, Communication, Female, Humans, Interviews as Topic, Male, Perception, Pharmacists, Guidelines as Topic, Professional Role, Social Media
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