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Cited by 543

The DOI matches its Crossref record; 53 of the 53 references it cites were found in a registry or an index.

Enabling smart retail settings via mobile augmented reality shopping apps

Open access
Dacko, Scott G.·2017·Technological Forecasting and Social Change
DOI 10.1016/j.techfore.2016.09.032
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Abstract

Retail settings are being challenged to become smarter and provide greater value to both consumers and retailers. An increasingly recognised approach having potential for enabling smart retail is mobile augmented reality (MAR) apps. In this research, we seek to describe and discover how, why and to what extent MAR apps contribute to smart retail settings by creating additional value to customers as well as benefiting retailers. In particular, by adopting a retail customer experience perspective on value creation, analysing the content of MAR shopping apps currently available, and conducting large-scale surveys on United States smartphone users representing early technology adopters, we assess level of use, experiential benefits offered, and retail consequences. Our findings suggest that take-up is set to go mainstream as user satisfaction is relatively high and their use provides systematic experiential benefits along with advantages to retailers. Despite some drawbacks, their use is positively associated with multiple retail consequences. MAR apps are seen as changing consumer behaviour and are associated with increasingly high user valuations of retailers offering them. Implications for more effective use to enable smart retail settings are discussed.

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Metadata

Authors
Dacko, S. G.
Venue
Technological Forecasting and Social Change
Publisher
Elsevier BV
Published
2017-11
Volume
124
Pages
243-256
ISSN
0040-1625 (ISSN-L)
DOI
10.1016/j.techfore.2016.09.032
OpenAlex
W2528505440
Cited by
543
References
53
FWCI
61.22
Type
journal article
Language
en
Open access
hybrid

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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