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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
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Cites
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Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875 · cited 6×
“Social media interaction is fundamentally changing communication between brands and customers (Gallaugher & Ransbotham, 2010; Kaplan and Haenlein, 2010).”
BackgroundInfluentialSocial media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 2×
“Consumers more frequently turn to various types of social media to obtain information, as they perceive them as amore trustworthy source of information than corporate-sponsored communication through traditional promotional activities (Mangold & Faulds, 2009; Vollmer & Precourt, 2008).”
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Influencers on Instagram: Antecedents and consequences of opinion leadership
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.005 · Cited by 1,336
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Faculty of Economics and Management, U. P. M. K. L., Lim, X. J., Mohd Radzol, A. R. B., Faculty of Economics and Management, U. P. M. K. L., Cheah, J.-H. (., Azman Hashim International Business School, U. T. M. K. L., Wong, M. W., & Faculty of Health, A. A. D. (2017) · Asian Journal of Business Research · doi:10.14707/ajbr.170035 · Cited by 679
Cheng, Y., & Jiang, H. (2020) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838151.2020.1834296 · Cited by 469
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media
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Metadata
- Authors
- Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2016-12
- Volume
- 69
- Issue
- 12
- Pages
- 5833-5841
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2464238462
- Cited by
- 1,425
- References
- 5
- FWCI
- 161.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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- Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2016.04.181
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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