Frames and brains: elicitation and control of response tendencies
Abstract
Using magnetic resonance imaging, De Martino and colleagues investigated the neural signature that is associated with decisions between small sure amounts of money and large riskier amounts when the framing of the outcomes is varied. We interpret their results within a dual-system framework, in which different frames evoke distinct emotional responses that different individuals can suppress to various degrees. The study advances the integration of brain imaging results into cognitive theory.
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Loss aversion may reflect a simple Pavlovian approach-avoidance response mediated by the amygdala.
“Our findings demonstrate that the amygdala plays a necessary role in generating loss aversion and suggest that loss aversion may reflect a simple Pavlovian approach–avoidance response mediated by the amygdala (36, 37).”
From Amygdala damage eliminates monetary loss aversion (2010) · cites this paper as [36]
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Gu, R., Liu, J., & Cui, F. (2019) · Brain Science Advances · doi:10.26599/bsa.2019.9050020 · Cited by 18 · see citing works
Zhou, H., Li, X., & Sim, J. J. (2019) · Personality and Social Psychology Bulletin · doi:10.1177/0146167219838542 · Cited by 18 · see citing works
- Authors
- Kahneman, D., & Frederick, S.
- Affiliations
- Princeton University (US)
- Corresponding author
- Kahneman, Daniel
- ORCID
- Frederick, Shane
- Venue
- Trends in Cognitive Sciences
- Publisher
- Elsevier BV
- Published
- 2007-02
- Volume
- 11
- Issue
- 2
- Pages
- 45-46
- ISSN
- 1364-6613 (ISSN-L)
- OpenAlex
- W2050183244
- Cited by
- 260
- References
- 13
- Citations by year
- 2026: 10 · 2025: 12 · 2024: 10 · 2023: 11 · 2022: 18 · 2021: 19 · 2020: 11 · 2019: 22 · 2018: 17 · 2017: 17 · 2016: 19 · 2015: 10 · 2014: 15 · 2013: 16 · 2012: 7
- FWCI
- 4.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Trends in Cognitive Sciences (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Keywords
- framing effects, risk-based decision making, dual-system theory, emotional responses, response tendencies
- MeSH terms
- Brain, Brain Mapping, Humans, Magnetic Resonance Imaging, Models, Psychological
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