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Foodstagramming in the travel encounter
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Post-purchase, TSMIs can encourage followers to share their own experiences, contributing to destination awareness and word-of-mouth marketing.
“Post-purchase, TSMIs can encourage followers to share their own experiences, contributing to destination awareness and word-of-mouth marketing (Wong et al. 2020).”
From Influencers and the choice of a travel destination: A customer journey and information processing perspective (2025) · cites this paper as Wong et al. 2020
The effect of visit intentions on intention to recommend was moderate (β=0.459).
“The effect of visit intentions on intention to recommend (β = 0.459) was moderate, which supports past conclusions that TSMIs create behavioural templates that followers later emulate, as they go through the customer journey (Wong et al., 2020).”
From Influencers and the choice of a travel destination: A customer journey and information processing perspective (2025) · cites this paper as Wong et al., 2020
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Commensality research in commercial hospitality: A systematic review
Oren, O., Arcodia, C., Robinson, R. N. S., & Novais, M. A. (2023) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2023.103663 · Cited by 15
Manimont, G., Pike, S., Beatson, A., & Tuzovic, S. (2021) · Tourism Recreation Research · doi:10.1080/02508281.2021.1969623 · Cited by 19
“By having virtually travelled to destinations in advance, UGC adoption is considered useful as it gives viewers many chances of making their best possible travel decisions (H. Kim & Stepchenkova, 2015; Wong et al., 2019).”
BackgroundThe current practices of food and beverage photography and styling in food business
Cankul, D., Arı, O., & Okumus, B. (2021) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-02-2020-0052 · Cited by 13
Tourists’ visual attention and preference of intangible cultural heritage
Li, J., Zhang, J., Li, X., Wu, Q.-Q., Zhao, Q., Fang, H., & Deng, S.-L. (2024) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2024.2343083 · Cited by 12
“…between subjective interest and explicit visual attention (Liu & Upchurch, 2020) and photos can be the expression of tourists ’ identity and personal preference (Wong et al., 2017), the visual attention direction of the photo content can e ff ectively re fl ect the choice of audience preferences.”
BackgroundTourists’ Embodied Metaphors in Lifestyle Cultural Space
Wang, Z.-C., Tang, J., Zhou, L.-X., & Goh, B. (2024) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480241237089 · Cited by 11
“Based on these findings, we classified tourists’ embodied behaviors as both actors who “consume destination experience” and narrators who "disclose these experiences” (Wong et al., 2019, p. 101).”
Lian, Q. L., Wong, I. A., & Xiong, X. (2025) · Tourism Review · doi:10.1108/tr-07-2024-0618 · Cited by 17
Self-citationCan dating app users’ self-disclosure foster travel intentions? An appnography approach
Muñoz, K. E., & Chen, L. (2023) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2023.05.020 · Cited by 11
Vu, H., Song, B., Li, G., & Law, R. (2025) · Tourism Management · doi:10.1016/j.tourman.2024.105117 · Cited by 10
Self-citationCapturing culinary creativity: how and when foodstagramming boosts chef creativity
Fathy, E. A., Fu, X., Abuelhassan, A. E., & Fouad, A. M. (2025) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-10-2024-1127 · Cited by 12
Analyzing aesthetics, attractiveness and color of gastronomic images for user engagement
Casales-Garcia, V., Museros, L., Sanz, I., & Gonzalez-Abril, L. (2025) · Cognitive Systems Research · doi:10.1016/j.cogsys.2025.101358 · Cited by 8
From Home to Hogsmeade: A phenomenological study of liminoidity in media tourism
Milazzo, L. (2023) · Annals of Tourism Research · doi:10.1016/j.annals.2023.103679 · Cited by 8
Destination green equity and its moderating role of travel satisfaction
Wong, I. A., Lu, M., Ou, J., Hu, R., & Wang, H. (2021) · Journal Of Vacation Marketing · doi:10.1177/1356766721991191 · Cited by 8
“Many tourists would go further and take a food selfie, as it could enhance their dining experience and social connection, and also improve their trip pleasure (Wong et al., 2019).”
BackgroundSelf-citationChen, Y., Xin, J., & Gardiner, S. (2026) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2025.104509 · Cited by 7
Dong, J., & Li, L. (2022) · Leisure Sciences · doi:10.1080/01490400.2022.2123873 · Cited by 7
“As a means of self-narration and social communication, photos also reveal the photographer ’ s personal identity and preferences (Wong et al., 2019; Belk & Yeh, 2011; Pan et al., 2014).”
Tourist gaze through computer vision: where, what, how and why?
Zhang, K., Qiu, H., Wang, J.-Y., Li, C., Zhang, J., & Chen, D. (2021) · The Tourist Review · doi:10.1108/tr-04-2020-0185 · Cited by 7
Yang, X.-W., Lin, Z., Kargar, M., & Djafarova, E. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05450-2 · Cited by 6
“This suggests UGC ’ s important role in making initial evaluations and subsequent purchasing decisions for tourists (Liu et al., 2019; Li et al., 2023).”
InfluentialUsing Social Media Data to Plan for Tourism
Zajadacz, A., & Minkwitz, A. (2020) · Quaestiones Geographicae · doi:10.2478/quageo-2020-0027 · Cited by 6
“…(Lee, Gretzel 2012, Park, Nicolau 2015, Moro et al. 2017, Lui et al. 2018), reviews (Muchazondida, Markwell 2014, Wong, Qi 2017, Yan et al. 2018) as well as photographs (Lo et al. 2011, kim, Stepchenkova 2015, Dinhopl, Gretzel 2016, Lyu 2016, Agustí 2018, Nikjoo, Bakhshi 2019, Wong et al. 2019).”
BackgroundMuseum experience and revisit intention: the impact of multitasking
Ding, Y., Sun, J., Leung, X. Y., & Liu, S. (2025) · Tourism Review · doi:10.1108/tr-08-2024-0692 · Cited by 8
‘Commensal scenes’: Problematizing presence in restaurants in the digital age
Oren, O., Robinson, R. N. S., Novais, M. A., & Arcodia, C. (2024) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2024.103794 · Cited by 5
Current trends on food tourism approaches through a conceptual framework of food tourism management
Angelakis, G., Lemonakis, C., Galariotis, E., & Zopounidis, C. D. (2022) · International Journal of Knowledge Management in Tourism and Hospitality · doi:10.1504/ijkmth.2022.10044988 · Cited by 5
Li, N., Meng, F., Zhang, X., & Yang, B. (2025) · Tourism Management Perspectives · doi:10.1016/j.tmp.2025.101359 · Cited by 4
Self-citationThe Instagrammable Hotel: A Sequential Explanatory Design Study of Hotel- and User-Generated Content
Dragin-Jensen, C., Post-Lundgaard, M., & Schnittka, O. (2024) · Tourism and Hospitality · doi:10.3390/tourhosp5040079 · Cited by 4
Foodstragramming of Solo Dining Experiencescape: The Fear of Missing Out
Handayani, B. (2021) · International Journal on Food System Dynamics · doi:10.18461/ijfsd.v12i1.77 · Cited by 4
Zhang, S., & Zhang, D. (2025) · British Food Journal · doi:10.1108/bfj-02-2025-0222 · Cited by 3
Impact of digital marketing in tourism industry: A data driven marketing analytics approach.
Kurolov, M., Sobirjonov, S., & Jumayev, A. (2024) · Proceedings of the 8th International Conference on Future Networks & Distributed Systems · doi:10.1145/3726122.3726246 · Cited by 3
The metaverse experience: a big data approach to virtual service consumption
Manthiou, A., Luong, V. H., Ayadi, K., & Klaus, P. (2024) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-08-2023-1305 · Cited by 5
Holiday photographic trends: Geographic origin and the male/female divide
Pabel, A., & Cassidy, L. (2022) · Journal of Vacation Marketing · doi:10.1177/13567667221109269 · Cited by 3
Embracing the Future: New Technology and Mediated Chinese Tourists
Wu, L., Fan, A., & Shen, H. (2020) · Journal of China Tourism Research · doi:10.1080/19388160.2020.1845074 · Cited by 3
Foodstagramming ve Tatil Deneyimine Etkisi
Cankül, D., & Avci, D. (2019) · Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi · doi:10.32709/akusosbil.556293 · Cited by 3
Analysing Food Image Branding of Turkey From Instagram Social Media Platform
Görür, H., Atabay, L., & Güzeller, C. (2021) · doi:10.21325/jotags.2021.775 · Cited by 3
“Although Instagram is important as a marketing tool (Djafarova & Rushworth, 2017), there are only a few studies in terms of destination food marketing and branding (Ye et al., 2017; Yu & Sun, 2019; Wong et al., 2019).”
BackgroundMethodPursuing Hedonia or Eudaimonia: The Effect of Travel Experience Sharing on Post‐Trip Well‐Being
Su, L., Ji, Y., & Li, C. (2025) · International Journal of Tourism Research · doi:10.1002/jtr.70093 · Cited by 2
DIGITAL CUISINE AND INNOVATIONS IN GASTRONOMIC TOURISM
N, K. P. J. P. (2025) · Journal of Informatics Education and Research · doi:10.52783/jier.v5i2.2507 · Cited by 2
“The practice of travelers taking and sharing food images while on the road is known as "foodstagramming" (Wong et al., 2019).”
Baş, D. Y., & Çakır, O. (2025) · Tourism · doi:10.37741/t.73.2.12 · Cited by 2
“According to the National Food Trends Survey on food and social media in the US, 60% of food consumers said they take a picture of their food before eating and share it on their social media accounts with a "camera first, fork second" mentality (Wong et al., 2019).”
Güneş, H., Altunışık, R., & Sarıkaya, N. (2023) · Business & Management Studies: An International Journal · doi:10.15295/bmij.v11i2.2231 · Cited by 2
Kiliç, B., & Demir, D. (2021) · Journal of Tourism and Gastronomy Studies · doi:10.21325/jotags.2021.795 · Cited by 2
“…participating in foodstagramming had positive self-perception (Wardhani & Putri, 2018); foodstagramming had a positive effect on travel satisfaction (Wong et al., 2019), and individuals who shared a food photo had a more satisfying dining experience than those who did not (Zhu et al., 2019).”
BackgroundA study of adaptive gambling behaviors of visitors from Mainland China to Macau
Zeng, Z.-L., Wang, X., & Wong, I. A. (2020) · doi:10.1108/aeds-02-2020-0028 · Cited by 2
Self-citationDesign with time in phygital food experiences
Bonacho, R., Cruel, S., Figueras, L. G., Massari, S., & Eidler, M. (2026) · The International Journal of Food Design · doi:10.1386/ijfd_00089_1 · Cited by 1
Fathy, E. A., Elgammal, I., Fayyad, S., & Fouad, A. M. (2026) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-03-2025-0354 · Cited by 1
Tang, J., Tosun, C., Xiao-fang, L., Yu, L. L., & Feng, Q. (2026) · International Journal of Tourism Research · doi:10.1002/jtr.70176 · Cited by 1
“Gastrovandalism” as digital excess: When food becomes a spectacle
Demi̇rci̇, B., Yurtman, N., & Aktepe, B. (2025) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2025.101363 · Cited by 2
Scrolling the Menu, Posting the Meal: Digital Menu Effects on Foodstagramming Continuance
Elshaer, I., Azazz, A. M. S., Almaaitah, R. A., Fayyad, S., Salama, M., & Mansour, M. A. (2025) · Tourism and Hospitality · doi:10.3390/tourhosp6050222 · Cited by 1
Özer, A., & Korkmaz, M. (2025) · Pamukkale Üniversitesi İşletme Araştırmaları Dergisi · doi:10.47097/piar.1686786 · Cited by 1
Bilro, R., Loureiro, S., & Baggi, D. (2025) · Journal of Foodservice Business Research · doi:10.1080/15378020.2025.2485497 · Cited by 1
Gösterişçi tüketimin foodstagramming davranışları üzerindeki etkisinin incelenmesi
Kelam, D., & Karaca, Ş. (2023) · TURKISH JOURNAL OF MARKETING · doi:10.30685/tujom.v8i2.177 · Cited by 1
“Sharing food photos on social media is important for establishing and maintaining social relationships (Wong et al., 2019).”
BackgroundDigitizing food experience: Food taste perception on digital image and true form using hashtags
Harun, A., Ruslan, N., Adnan, W. A. W., Suliman, S. I., Ismail, J., & Baharin, H. (2020) · Bulletin of Electrical Engineering and Informatics · doi:10.11591/eei.v9i5.2252 · Cited by 1
“It is also to engage conversations and moments of delight among food lovers particularly on the social media platform [5].”
BackgroundFathy, E. A., Fouad, A. M., Elsayeh, Y., Abdelrassoul, S. E., Abdien, M. K., Patwary, A. K., & Hashem, A. A. (2026) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-04-2026-0599
Cute food and self-awareness: hedonic consumption and emotional responses among tourists in Macao
Yang, C.-Y., Yan, L.-B., Zou, Q.-Z., & Yang, X.-Y. (2026) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2026.2702642
How does foodstagramming shape consumer dining behavior? A systematic review using ADO-TCM
Fouad, A. M., Salem, I. E., Supina, S., Ali, E. R., Abdou, A. H. E. S. A., Shawky, I. M., & Fathy, E. A. (2026) · Tourism and Hospitality Research · doi:10.1177/14673584261463729
Understanding Travel Narratives
Frost, J. H., & Frost, W. (2026) · doi:10.4337/9781035319275
Lin, B. (2025) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-07-2025-0859 · Cited by 1
Lezzetin görselliği: Foodstagramming kavramına yönelik yapılan araştırmalar üzerine bir inceleme
Karamustafa, A. T., Eraslan, Y. B., & Kınalı, M. (2025) · Tourism and Recreation · doi:10.53601/tourismandrecreation.1510652
Examining the antecedents of food photo posting behavior on Instagram
Ardiyan, A., Cm, N. L., Frans, O., Zufri, T., Bonafix, N., & Ikhsan, R. (2025) · 2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET) · doi:10.1109/iraset64571.2025.11008053
“It explains that consumers use Instagram to express themselves for the food they enjoy [12].”
Pick your Foodiebuddy: Travelers' Reflection on a Personal Taste Exploration Gadget
Kocaman, Y., & Özcan, O. (2025) · International Conference on Tangible, Embedded, and Embodied Interaction · doi:10.1145/3689050.3706010
“Traveling, in essence, is an activity of self-expression [24] that contributes to forming the identity of an individual and shaping their ideas [2].”
Metadata
- Authors
- Wong, I. A., Liu, D., Li, N., Wu, S., Lu, L., & Law, R.
- Affiliations
- Sun Yat-sen University (CN)
- Tianjin University of Commerce (CN)
- Beijing Union University (CN)
- Zhuhai City Polytechnic (CN)
- Hong Kong Polytechnic University (HK)
- Corresponding author
- Li, Nao
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2019-04
- Volume
- 71
- Pages
- 99-115
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W2897570210
- Cited by
- 117
- References
- 119
- Citations by year
- 2026: 8 · 2025: 24 · 2024: 20 · 2023: 17 · 2022: 18 · 2021: 14 · 2020: 14 · 2019: 2
- FWCI
- 7.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Tourism Management (publishedVersion)
- Funders
- Sun Yat-Sen University Young Scholar Research Grant (4000-31620003)
- Premium Funding Project for Academic Human Resources Development in Beijing Union University (BPHR2017CS15)
- Topics
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Culinary Culture and Tourism
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- food photography, social media sharing, tourist experience, impression management, travel satisfaction, self-expression, dining experience, scale development
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